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Hell's Kitchen
Why this
niche?
In this niche, I found a channel that launched just one month ago and already pulled in over 1.1 million views with only 5 videos. The best part? Once you understand the strategy that the top-performing channels are using, there’s a massive opportunity just waiting to be tapped into. So if you’re into content around Hell’s Kitchen, and you want a niche with proven viral potential, then this one is made for you.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. United Kingdom
- 3. Canada
- 4. Australia
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
Lamb Sauce
Topic analysis
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Video rating
Video analysis
Do's
00:00
Strong beginning
'From rigging doors in hopes of avoiding a punishment to sabotaging an opponent's dish during a finale, these were times when Hell's Kitchen chefs got caught cheating.'
A really strong intro! It gets straight to the point and immediately mentions two situations that instantly raise questions.
00:00
The right background music
’ve said this before, but picking the right background music really makes a big difference. It sets the tone for how the viewer feels while watching. What they did here works great because the music grabs your attention right away and makes it feel like something is about to happen. So when someone clicks on a title like 'When chefs actually got caught cheating in Hell’s Kitchen', the first thing they hear is this intense sound, and the script pulls them right in.
00:00
Nice voice-over
This is a great voice with the right tone for this niche. More and more people are starting to dislike obvious AI voices, but that’s not the case here, or at least it doesn’t sound like it. Of course, you can still use an AI voice, but always make sure it’s barely noticeable. Your video will be much better to listen to if viewers feel like it’s being narrated by a real person.
00:29
Be carefull with this
Don’t get me wrong because this is exactly the kind of content this audience wants: clips from Hell’s Kitchen. But be careful, because if your video mostly consists of full episodes of the show, that could cause issues. Try to mix things up by adding photos, light effects, or some edits so you can claim fair use more confidently. It’s always going to be a gray area, but from experience I know that if you transform the footage enough, the chances of running into problems are much lower, especially since this is an older show that started back in 2005. So yes, using real footage works really well, just make sure there’s enough variation to keep things safe.
1:06
This is fine, but..
'Another chef who got karma rightfully served to them for cheating, was Tiffany from season 10.'
What I really like is that they don’t make a typical top 10 video. Instead, they tell one full story. The script includes a clear transition to the next case, and that works perfectly fine. Nothing wrong with that at all. But what I would suggest is to occasionally make the hook a bit stronger. Just to give viewers more reason to keep watching and trigger more curiosity. Something like this:
• But if you thought that was it… just wait until you hear what Tiffany from season 10 did.'
• And just when you thought it couldn’t get worse: meet Tiffany from season 10, who cheated her way to the top… until karma came knocking.
• If you think cheating was bad in the last case… wait until you hear what Tiffany pulled in season 10...
• And if that made you angry… this next chef might make your blood boil, because Tiffany's stunt shocked everyone.
6:25
Making your script one story
'However, Robin still looked like a genius in comparison to Siobhan from season 7, who unintentionally cheated during episode 2's egg challenge, where each chef was paired to cook four different types of eggs in under 5 minutes...
Even though I think some of the hooks could be a bit more intense at times, they’re definitely using strong ones overall. And the most important thing is that the script flows as one continuous story. The viewer doesn’t really get a moment to question whether they want to keep watching the next case, because they’re already pulled in. And they’ve done that really well here. If you keep this structure and just throw in a few stronger hooks here and there, your AVD will probably end up being pretty high.
9:25
No long outro
The fact that the video ends so abruptly is actually something I’m a big fan of. It’s the same approach MrBeast uses, and it helps prevent people from clicking away once they sense the outro is coming. Always keep your outro as short as possible, just like they’ve done here.
Don'ts
Nothing I could find
Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Lamb Sauce
Used trigger words
- Most loved VS Most Hated
- Chefs
- Exposed
- Hell's Kitchen
- Got Caught
- Cheating
- Winners
- Gordon Ramsay
- Flipping Out
- Hell's Kitchen Chefs
THUMBNAIL RATING
Thumbnail analysis
Lamb Sauce
Used thumbnail 1
Too many focus points
This thumbnail is fine, but in my opinion, there are a too many focal points. Try to stick to no more than 3–4 main focus areas in your thumbnail, otherwise it can start to feel a bit chaotic. That’s also why I’d recommend using no more than 3 people in the thumbnail. Keep the same style though, because that consistency helps with viewer recognition and builds familiarity. More on this in the How to Create Your Thumbnail section.
Lamb Sauce
Used thumbnail 2
Lamb Sauce
Used thumbnail 3
Lamb Sauce
Used thumbnail 4
Lamb Sauce
Revenue analysis
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Topic analyses
Video rating
Video analyses
Do's
Don'ts
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Used trigger words
THUMBNAIL RATING
Thumbnail analyses
Used thumbnail 1
Used thumbnail 2
Used thumbnail 3
Used thumbnail 4
Lamb Sauce
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
How to find topics?
If you want to find good topics in this niche, the best thing to do is to look at which videos perform well, and which ones don’t. To make it easy for you, I’ve linked the 3 most popular videos below so we can look for patterns:
- When Chefs ACTUALLY Got Caught Cheating in Hell's Kitchen
- When DUMB Chefs Get EXPOSED in Hell's Kitchen
- Most Loved vs Most Hated Chefs in Hell's Kitchen
Can you spot the pattern?
If not, I’ll explain it for you. What I noticed is this: viewers love watching chefs mess up, especially when they cheat, act dumb, or get exposed. So it makes sense to focus your content around those kinds of topics. Think of keywords like: exposed, cheating, caught lying, embarrassed, publicly humiliated. These are all emotional triggers. And that’s exactly why people click.
Why does this work so well?
Because it plays on curiosity and a sense of justice. People want to see someone get called out when they lie or cheat. It’s like watching reality TV, you know it’s going to blow up, and you can’t look away. That’s also why titles with words like “cheated,” “exposed,” “dumb,” “karma,” or “caught” perform so well, not just in this niche, but in almost any niche where drama and strong personalities are the focus. And the best part? You don’t even have to fake the drama. Hell’s Kitchen already has it. All you need to do is frame it the right way in your title, thumbnail, and script.
⚠️ What About Copyright?
Hell’s Kitchen is owned by major media companies like FOX or ITV Studios, which means the original footage is protected by copyright. If you upload long, unedited clips without adding your own input or context, there’s a high chance you’ll get a copyright claim or even a strike, which can affect your channel. But that doesn’t mean you can’t use the footage at all. That’s where Fair Use comes in. Fair Use is a legal exception to copyright rules. It allows you to use parts of copyrighted material, as long as you use it in a transformative way, meaning you add something new and original to it.
This means:
- You add value or context (like analysis, commentary, satire, or education)
- You only use short clips, not long unedited footage
- You make it your own in tone, pacing, visuals, and purpose
How to Stay Within Fair Use
1. Use only short clips or screenshots
- Keep it between 3 and 8 seconds per scene (and by transforming these scenes, will make it even safer)
- Avoid full conversations or long scenes without edits or voice-over
2. Add a voice-over
- Make sure your voice explains or analyzes the content
3. Add visual effects, screenshots or overlays
- Zoom in or out on key moments
- Use screenshots to point things out
- Add text, arrows, sound effects, or slow motion
- Use memes, emojis, effects to make it feel original
So it's important you’re not just reposting episodes, but you’re creating your own story around those clips and screenshots. That’s what makes it Fair Use, and also what makes your content engaging and unique.
YouTube:
https://www.youtube.com/@RealityTVRescues
https://www.youtube.com/@hellskitchen/videos
https://www.youtube.com/@FlynnMasters/videos
https://www.youtube.com/@RealityBuzzyt/videos
Reddit:
https://www.reddit.com/r/HellsKitchen/comments/10o50cf/chefs_remembered_for_the_wrong_reasons/
https://www.reddit.com/r/HellsKitchen/comments/1262zp7/favoritebest_moment_of_cheating/
Topic:
To come up with my own topic, I studied the competition closely and looked at their most popular videos, especially the ones about chefs getting EXPOSED and caught CHEATING. That’s when I thought: what if I combine both in one single title? Because essentially, it’s the same type of topic but I’m just framing it with both trigger words to make it even more clickable. The only thing you need to do next is find the right episodes where a chef either cheated or got exposed. And that’s actually super easy, just go to Youtube and search for Hell's kitchen full episodes or the page from Gordon Ramsey itself where you can rewatch tons of full episodes. Of course, you can also leave this part to your scriptwriter. They can create the full story for you including the timestamps of each clip, so your video editor will have everything ready to go, with all the clips lined up and ready to be edited.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to create your thumbnail?
To create my thumbnail for this niche, I started by uploading the thumbnail style into ChatGPT so it would clearly understand the visual look I’m aiming for.
Here’s the prompt I used: “I’m sending you two example thumbnails that I really like in terms of style. I want to create something similar but even better.
The key elements are: Gordon Ramsay from Hell’s Kitchen should be in the center, and behind him on both sides, there should be one person each, holding a sign.
One sign says EXPOSED, the other says CHEATER. The two people you choose must be actual contestants from Hell’s Kitchen who were involved in cheating, but they should not be the same people as the ones in the example thumbnails. The final thumbnail should be created in high-end, high-quality visual style, just like the examples I provided.
Photoshop
After that, I edited the background color in Photoshop and added some texture, whitened certain areas, and adjusted the overall brightness.
Eventually, if you followed all the steps this is your end result:
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Chefs caught cheating or exposed
What also really stands out is that this audience responds extremely well to titles and topics where it's clear that a chef is either getting exposed or caught cheating. More on that later in the Let's Create Your Video section.
Hell's Kitchen
This audience is a huge fan of the Hell’s Kitchen series. Many of them know entire episodes by heart and genuinely enjoy the drama that unfolds in each one.
AUDIENCE ANALYSIS
What does the audience not like?
Failing to include the most dramatic scenes
If someone feels that a certain scene from an episode should’ve been in your video, you’ll definetly hear about it.