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Gamble
Why this
niche?
The channel I found in this niche started less than 3 months ago and only has a small number of videos online. The worst-viewed video has been viewed 27k times at the time of writing, but the topics are very unique and also evergreen. So I would not be surprised if this channel gets millions of views on its videos in not too long. In addition, there is a way to increase the RPM on these videos which of course makes this niche extra interesting.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. United Kingdom
- 3. Canada & Australia
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
The competition channel TILT uploads high quality content about topics the audience likes, but he doesn’t upload a lot. It appears as if he’s only uploading once a week: every Sunday since the end of February. If you were to upload the same quality content but up the frequency to twice a week, this might already give you a competitive edge. In addition, I think the thumbnails could be more triggering and the titles could also evoke more emotion. So besides the fact that this channel is certainly already doing very well, the results show that with some improvement there is still a lot of potential in this niche.
TILT
Topic analysis
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Video rating
Video analysis
Do's
0:00
A great start
Immediately start with the story and make sure this part of your script and editing matches your title and thumbnail. You always want to make people feel as quickly as possible that they got what they clicked for. Because we get straight into the story, no long-winded intro is needed to build suspense. The context of this suspense can be explained at a later time. Starting your story this way is also called in medias res and literally stands for ‘in the middle of things’.
0:04
Footage that matches the script
While the voice over mentions someone winning a $100.000 jackpot, we see someone counting cash while there seem to be casino chips laying on his table as well. This confirms that the clip we are watching is actually a clip of a croupier counting money in order to then cash it out to someone who won. It is always incredibly important to show footage that is seamlessly in line with what you are telling because this makes it easier for the viewer to understand what is going on. If the visuals do not match what is being told, it will confuse or distract the viewer or eventually even make them click away.
0:06
Real life audio
By incorporating this audio, we get the idea that the main character of this video has been extensively featured in the news. In fact, this sounds like a recording from the news, from the radio or from some other kind of TV interview. This adds to the feeling that we are dealing with a serious event here that is worth continuing to watch.
0:11
Having an involved character speak
This audio suggests that we are hearing a casino employee talking here about how financially successful the gambler was. To have "the victim" speaking is, of course, extremely engaging.
0:21
Confirming the title early on
Here, the script literally confirms the title, again giving the viewer the idea that by clicking on the video, they have made the right decision and will get what they came for.
0:31
Starting In Medias Res
Since, as mentioned, this video starts the story in medias res, the creator had to find a way to go back to the beginning. That's what the creator does here. The intro is clearly over, the pace slows down a bit, and we are now going to be clearly introduced to the full run-up to the climax. Did you also notice the intentional change in background music?
Don'ts
0:00
Using unnecessary visuals
The video starts by showing the text ‘1995’ in the middle of the screen. And even though it's only short, I'm not of the opinion that this is necessary because the voice over literally in the first second also mentions that it's 1995.
0:16
Keep the context clear
Given the info we have received so far, it is not entirely clear to me what the context of these questions is. I suspect, of course, that these are questions related to the main character, but I don't quite understand why these questions are being asked now.
Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
TILT
Used trigger words
- Beat
- Cheated
- Nerd
- Forever
- Got Away
- Without Being Noticed
- Never Got Caught
- Never Claimed It
THUMBNAIL RATING
Thumbnail analysis
TILT
Used thumbnail 1
Clean, but lacking emotion
What is nicely done in this thumbnail is that it implies that the man on the left had a two pair in his hand and that he most likely won his game with it. Also, there are only 3 focal points in the thumbnail making it easy for the viewer to understand. At the same time, as a viewer, I completely fail to understand what this thumbnail has to do with a title about a man who beat Las Vegas casinos forever. Personally, I would rather go for a thumbnail where you see a man sitting in a casino about to win a big cash prize. Or, if he eventually got busted, I would go for a thumbnail where you see a gambler with huge number of chips on his side being cuffed in the casino because it was just discovered that he was cheating. Finally, you could go for a thumbnail showing that the casinos are the big losers and may be left bankrupt, while this gambler walks away with big cash prizes. In conclusion, the color green used is good because it stands out, the 2 cards make it very clear that the video is about the casino and the creator has made sure that the thumbnail is not too crowded, but other than that, this thumbnail does not tell me that much and, as a novice, I also do not recognize the man pictured.
TILT
Used thumbnail 2
More emotionally appealing, but too dark
What already makes this thumbnail stronger is that it depicts a man who appears to be wearing a prison suit. From this I can tell that it is a cheater who was eventually arrested. I also understand that it is about slot machines and that a huge amount of money was won by this cheater. At the same time, on the contrary, I would like to get more information about the modus operandi of this cheater, how he was discovered or how he profited from his cheating. As with the previous thumbnail, the creator did make sure not to include too many elements in the thumbnail and the text is clearly readable. I do find that the man is relatively dark and since the background is also all black, this may cause the thumbnail to disappear compared to all the other thumbnails on YouTube. This is the darkest thumbnail of all the videos on the channel and, not entirely unexpectedly, also has the least amount of views.
TILT
Used thumbnail 3
Confusing but eye-catching
The same applies to this thumbnail as to the previous two. Not too many elements and clearly readable text, but this thumbnail actually raises an awful lot of questions for me, and not in a positive way. The text reads ‘one mistake’. What is meant by this? There is no way to understand that from this thumbnail without having info from the title. On top of that, however, even if you read the title 'The Man Who Cheated Vegas And Almost Got Away' it is not clear to me what this $25000 chip and that one mistake actually have to do with the topic. The large amount of white in the chip does make this thumbnail, compared to the other thumbnails on the channel, attract your attention fairly quickly. Nevertheless, this video does have 226k views at the moment, but I think there is definitely room for improvement here.
TILT
Used thumbnail 4
TILT
Revenue analysis
At the beginning of this analysis, I briefly mentioned that there is a way to increase the RPM of this niche. Namely, you can change the settings in your AdSense account to allow alcohol and gambling ads to be shown on your videos. In general, this increases your RPM. The audience in this target group is of course perfectly suited for this and I am convinced that this adjustment will be positive for your channel. You can read more about doing making that change here.
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Topic analyses
Video rating
Video analyses
Do's
Don'ts
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Used trigger words
THUMBNAIL RATING
Thumbnail analyses
Used thumbnail 1
Used thumbnail 2
Used thumbnail 3
Used thumbnail 4
TILT
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
How to find topics?
In this case, I would first investigate which topics have already been done by the competition channel. This way you avoid telling stories that have already been told by the competition channel and you will probably easily end up on new topics. Because the names are not in the titles and you therefore have to search a bit in the video, I have made it easy for you and noted the names of the people about whom a video has been made by this channel to date:
Jim McIngvale a.k.a. Mattress Mack
As expected, while Googling these names (to make sure I spelled them correctly and indeed had the person), I came across several stories that I could make a video of myself.
Topic:
From the comments from the competition channel I concluded that view mainly loved the stories of gamblers vs. casinos, most likely due to the fact that the casino does everything it can to antagonize the gambler, but the gambler is not allowed to do the same. In addition, hardly anyone manages to win on a large scale at a casino or to cheat unnoticed, so it is an extra great achievement if someone is intelligent or cunning enough to make this work. When I scan the articles mentioned above, I notice that Phil Ivey in particular has antagonized many casinos. So much so that multiple casinos even took him to court. He also accumulated a fortune of more than 30 million, mostly through poker. Such large numbers do well on YouTube because it is unimaginable for most people to ever own that much money. He has used certain techniques that some say are illegal and others say are legal. For that reason, I think Phil Ivey's story would be a good start for a channel in this niche.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to create your thumbnail?
Sticking to the competitor's thumbnailstyle
In this niche, you have the option of staying with the thumbnailstyle of the competition channel, or developing more of your own thumbnailstyle. Personally, I think there is a lot of room for improvement in the competition channel's thumbnailstyle, but I will at least give one example of how I would design my thumbnail if I did stick with that style:
For this video, I am going to look for a photo of Phil Ivey or let Midjourney create an image of a man that resembles Phil Ivey. I like the photo of Phil Ivey that’s used in this thumbnail, so I would search on Google for that photo by downloading the thumbnail and using Google image search or the right-click function 'Google image search'. If you want to keep the style of TILT, you have to show a photo of Phil Ivey on the left, add text on the top right and also add an element that represents his playing or cheating technique. For the image, I would have the hand with cards and chips cut out of this image and make sure that the hand is clearly a man's hand because it looks like there is nail polish on this photo:
This photo could also be an option:
Improving on the competitor
For this thumbnail, however, I would like to portray a scene where Phil Ivey is in court and has all his casino chips in front of him so that it is very clear that the trial has something to do with gambling. That way, you raise questions in the viewer's mind about how the person ended up in court and what the casino chips have to do with the story. After all, this is what the competition channel fails to do adequately on his thumbnails. The photo I mentioned above may not be suitable for this, but Google is full of photos of Phil Ivey in action so I will give some options below of images that I think are good enough. Please note that you can also receive a strike for unauthorized use of official photos from photographers, so it may be smarter to have a good AI photo generated.
Possible photos to use
• Photo 1
• Photo 2
• Photo 3
• Photo 4
• Photo 5
• Photo 6
Text
In terms of text for both of the thumbnail options, you can think of short but powerful claims such as:
• BEAT THE DEALER!
• F*CKED THE CASINOS!
• SCREWED THEM!
• ROBBED VEGAS!
Eventually, if you have followed the steps of improving the competitor, this will be the final result:
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Good quality content
Viewers value well-constructed documentaries whose scripts are well constructed, the narration is good, the pace is at the right speed, the visual & sound effects are well chosen and the images fit what is being told. Keep in mind that viewers are connoisseurs, so make sure the research for your scripts is done thoroughly.
Gambling (of course)
Because your stories are often technical in nature, you automatically attract viewers who themselves understand the game or technique being discussed. In addition, you can also score on search volume with some titles.
Casinos and 'the system’
In this case, what the audience likes is more meant in terms of what triggers the audience to watch the videos. And cecause of the skewed power structure between the casino and players, many players hold an envy toward casinos. This is something you as a creator can capitalize on by creating more content about just that.
AUDIENCE ANALYSIS
What does the audience not like?