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Analysed by 
Jordi
YouTube Automation Expert

Gamble

This niche was published on
Apr 28, 2024
He Legally Cheated Vegas Casinos But Got Sued Anyway
1.3M views · 2 days ago
Gamble
Gamble
Gamble
Gamble

Why this

category
Gamble
Format
Documentary
Relevance
Evergreen

niche?

The channel I found in this niche started less than 3 months ago and only has a small number of videos online. The worst-viewed video has been viewed 27k times at the time of writing, but the topics are very unique and also evergreen. So I would not be surprised if this channel gets millions of views on its videos in not too long. In addition, there is a way to increase the RPM on these videos which of course makes this niche extra interesting.

Success chance

High

Saturation level

Low

Experience level

Intermediate

Audience

analyses

Male audience
80%
0
50
100
Female audience
20%
0
50
100
Geography
  • 1. United States
  • 2. United Kingdom
  • 3. Canada & Australia
Average age
25
-
65
 years
0
10
20
30
40
50
60
70
80
90
100

AUDIENCE ANALYSIS

What does the audience like?

LIKE

Good quality content

Viewers value well-constructed documentaries whose scripts are well constructed, the narration is good, the pace is at the right speed, the visual & sound effects are well chosen and the images fit what is being told. Keep in mind that viewers are connoisseurs, so make sure the research for your scripts is done thoroughly.

LIKE

Gambling (of course)

Because your stories are often technical in nature, you automatically attract viewers who themselves understand the game or technique being discussed. In addition, you can also score on search volume with some titles.

LIKE

Casinos and 'the system’

In this case, what the audience likes is more meant in terms of what triggers the audience to watch the videos. And cecause of the skewed power structure between the casino and players, many players hold an envy toward casinos. This is something you as a creator can capitalize on by creating more content about just that.

AUDIENCE ANALYSIS

What does the audience not like?

not like
not like
NOT LIKE

Competition

analysis

Competition ANALYSIS

These channels are showing potential for this niche.

The competition channel TILT uploads high quality content about topics the audience likes, but he doesn’t upload a lot. It appears as if he’s only uploading once a week: every Sunday since the end of February. If you were to upload the same quality content but up the frequency to twice a week, this might already give you a competitive edge. In addition, I think the thumbnails could be more triggering and the titles could also evoke more emotion. So besides the fact that this channel is certainly already doing very well, the results show that with some improvement there is still a lot of potential in this niche.

LAST UPDATED ON 
Apr 18, 2024
STARTED AT
Jan 21, 2024
TOTAL VIEWS
1,043,319
VIDEO LENGTH
13-18 min
TOTAL VIDEOS
8 videos

TILT

Topic analysis

The Nerd Who Cheated Vegas Without Being Noticed
384K views • 3 weeks ago
The Man Who Cheated Vegas And Almost Got Away
245K views • 1 month ago
The Man Who Cheated Vegas But Never Got Caught
44K views • 3 days ago
The Man Who Cheated Vegas Casinos for $44 Million
31K views • 1 month ago

This rating is based on the analysis and research we have done.

1 star = Extremely bad
2 stars = Bad
3 stars = Good, but a lot of room for improvement
4 stars = Great with some room for improvement
5 stars = Excelent, there is almost no room for improvement

Video rating

Video analysis

Do's

Click on timestamp

0:00

A great start

Immediately start with the story and make sure this part of your script and editing matches your title and thumbnail. You always want to make people feel as quickly as possible that they got what they clicked for. Because we get straight into the story, no long-winded intro is needed to build suspense. The context of this suspense can be explained at a later time. Starting your story this way is also called in medias res and literally stands for ‘in the middle of things’.

0:04

Footage that matches the script

While the voice over mentions someone winning a $100.000 jackpot, we see someone counting cash while there seem to be casino chips laying on his table as well. This confirms that the clip we are watching is actually a clip of a croupier counting money in order to then cash it out to someone who won. It is always incredibly important to show footage that is seamlessly in line with what you are telling because this makes it easier for the viewer to understand what is going on. If the visuals do not match what is being told, it will confuse or distract the viewer or eventually even make them click away.

0:06

Real life audio

By incorporating this audio, we get the idea that the main character of this video has been extensively featured in the news. In fact, this sounds like a recording from the news, from the radio or from some other kind of TV interview. This adds to the feeling that we are dealing with a serious event here that is worth continuing to watch.

0:11

Having an involved character speak

This audio suggests that we are hearing a casino employee talking here about how financially successful the gambler was. To have "the victim" speaking is, of course, extremely engaging.

0:21

Confirming the title early on

Here, the script literally confirms the title, again giving the viewer the idea that by clicking on the video, they have made the right decision and will get what they came for.

0:31

Starting In Medias Res

Since, as mentioned, this video starts the story in medias res, the creator had to find a way to go back to the beginning. That's what the creator does here. The intro is clearly over, the pace slows down a bit, and we are now going to be clearly introduced to the full run-up to the climax. Did you also notice the intentional change in background music?

Don'ts

0:00

Using unnecessary visuals

The video starts by showing the text ‘1995’ in the middle of the screen. And even though it's only short, I'm not of the opinion that this is necessary because the voice over literally in the first second also mentions that it's 1995.

0:16

Keep the context clear

Given the info we have received so far, it is not entirely clear to me what the context of these questions is. I suspect, of course, that these are questions related to the main character, but I don't quite understand why these questions are being asked now.

The Nerd Who Cheated Vegas Without Being Noticed
384K views • 3 weeks ago

Do's

Click on timestamp

Don'ts

This rating is based on the analysis and research we have done.

1 star = Extremely bad
2 stars = Bad
3 stars = Good, but a lot of room for improvement
4 stars = Great with some room for improvement
5 stars = Excelent, there is almost no room for improvement

TITLE RATING

Title analysis

TILT

Used title 1

The Man Who <span class="text-color-orange">Beat</span> <span class="text-color-yellow">Las Vegas Casinos</span> <span class="text-color-red">FOREVER</span>

I personally don't think this is a particularly strong title. It is good that the creator has tried to point out that this man has defeated the casinos once and for all, but it hardly reveals what exactly he did and why this is an interesting story. A simple adjustment that would immediately make the title a little stronger is the following: 

The Man Who Single-Handedly Beat Las Vegas Casinos FOREVER

I still don't think this will be the best title for this story, but adding single-handedly does make it immediately clear that this person has managed to beat each and every casino in Las Vegas by himself. If it were up to me, however, I would have phrased the title this way:

The Card Counter Who Was Nearly Killed By A Casino

TILT

Used title 2

The <span class="text-color-yellow">Nerd</span> Who <span class="text-color-orange">Cheated</span> <span class="text-color-yellow">Vegas</span> <span class="text-color-orange">Without Being Noticed</span>

First, what I like about this title is the word "nerd" incorporated into the title. This makes it immediately clear to the viewer that this person is not an average joe, but someone who is significantly smarter than most. This is further confirmed in the end of the title, which in fact reveals that this nerd also managed to cheat at casinos without anyone noticing. Anyone can try to cheat, of course, but you are only really a good cheater if no one notices. In addition, the word "Vegas" implies that he cheated at more than 1 casino. This would, of course, only add to his success story as a cheater. In addition, the word "cheat" naturally draws attention. Successful cheating in a casino can be immensely lucrative, and getting rich quick is, of course, the dream of many. In addition, there is the broad assumption that ‘the house’ always wins, so if any gambler has found a way to beat the casino, this would be some kind of heroic David vs. Goliath story.

What I think would have made this title stronger is if it included how many thousands or millions of dollars he won, how long he managed to cheat, for example, or by using more urgency or curiosity words. This is how I would implemented this into the title:

The Nerd Who Cheated Vegas For Over $100,000 Without Being Noticed

TILT

Used title 3

The Man Whose <span class="text-color-yellow">Craps Betting Strategy</span> <span class="text-color-orange">Beat</span> <span class="text-color-yellow">Vegas Casinos</span>

Again, I find this a rather "dry" title. There is little urgency or curiosity involved. However, I do think you can attract the target audience if they search for ‘craps betting strategy’. I have not studied the story itself, but I would look for what exactly sets this story apart from the other cheating stories and capitalize on those points in the title.

Curiousity
Urgency
Titles

Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:


Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)

Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)

TILT

Used trigger words

  • Beat
  • Cheated
  • Nerd
  • Forever
  • Got Away
  • Without Being Noticed
  • Never Got Caught
  • Never Claimed It

This rating is based on the analysis and research we have done.

1 star = Extremely bad
2 stars = Bad
3 stars = Good, but a lot of room for improvement
4 stars = Great with some room for improvement
5 stars = Excelent, there is almost no room for improvement

THUMBNAIL RATING

Thumbnail analysis

TILT

Used thumbnail 1

Clean, but lacking emotion

What is nicely done in this thumbnail is that it implies that the man on the left had a two pair in his hand and that he most likely won his game with it. Also, there are only 3 focal points in the thumbnail making it easy for the viewer to understand. At the same time, as a viewer, I completely fail to understand what this thumbnail has to do with a title about a man who beat Las Vegas casinos forever. Personally, I would rather go for a thumbnail where you see a man sitting in a casino about to win a big cash prize. Or, if he eventually got busted, I would go for a thumbnail where you see a gambler with huge number of chips on his side being cuffed in the casino because it was just discovered that he was cheating. Finally, you could go for a thumbnail showing that the casinos are the big losers and may be left bankrupt, while this gambler walks away with big cash prizes. In conclusion, the color green used is good because it stands out, the 2 cards make it very clear that the video is about the casino and the creator has made sure that the thumbnail is not too crowded, but other than that, this thumbnail does not tell me that much and, as a novice, I also do not recognize the man pictured.

TILT

Used thumbnail 2

More emotionally appealing, but too dark

What already makes this thumbnail stronger is that it depicts a man who appears to be wearing a prison suit. From this I can tell that it is a cheater who was eventually arrested. I also understand that it is about slot machines and that a huge amount of money was won by this cheater. At the same time, on the contrary, I would like to get more information about the modus operandi of this cheater, how he was discovered or how he profited from his cheating. As with the previous thumbnail, the creator did make sure not to include too many elements in the thumbnail and the text is clearly readable. I do find that the man is relatively dark and since the background is also all black, this may cause the thumbnail to disappear compared to all the other thumbnails on YouTube. This is the darkest thumbnail of all the videos on the channel and, not entirely unexpectedly, also has the least amount of views.

TILT

Used thumbnail 3

Confusing but eye-catching

The same applies to this thumbnail as to the previous two. Not too many elements and clearly readable text, but this thumbnail actually raises an awful lot of questions for me, and not in a positive way. The text reads ‘one mistake’. What is meant by this? There is no way to understand that from this thumbnail without having info from the title. On top of that, however, even if you read the title 'The Man Who Cheated Vegas And Almost Got Away' it is not clear to me what this $25000 chip and that one mistake actually have to do with the topic. The large amount of white in the chip does make this thumbnail, compared to the other thumbnails on the channel, attract your attention fairly quickly. Nevertheless, this video does have 226k views at the moment, but I think there is definitely room for improvement here. 

TILT

Used thumbnail 4

TILT

Revenue analysis

At the beginning of this analysis, I briefly mentioned that there is a way to increase the RPM of this niche. Namely, you can change the settings in your AdSense account to allow alcohol and gambling ads to be shown on your videos. In general, this increases your RPM. The audience in this target group is of course perfectly suited for this and I am convinced that this adjustment will be positive for your channel. You can read more about doing making that change here.

Monthly views
919K
RPM prediction
$4-8
Monthly income
3.7-7.3K
Yearly income
44.4-87.6K
Disclaimer:
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
LAST UPDATED ON 
Apr 18, 2024
STARTED AT
TOTAL VIEWS
VIDEO LENGTH
TOTAL VIDEOS

Video rating

Video analyses

Do's

Don'ts

Do's

Don'ts

TITLE RATING

Title analyses

Used Title 1

Title 2

Title 3

Curiousity
Urgency
Titles

Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:


Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)

Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)

Used trigger words

THUMBNAIL RATING

Thumbnail analyses

Used thumbnail 1

Used thumbnail 2

Used thumbnail 3

Used thumbnail 4

TILT

Revenue analyses

Monthly views
RPM prediction
Monthly income
Yearly income
Disclaimer:
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research

Did you check the other competitor channel?

We just don’t want you to miss out on any valuable information.

Check it out
If you checked all of them, keep scrolling

Lets create

your video

Who is our target audience?

Professional and hobby gamblers aged 24-65 who are interested in documentary-style videos about gamblers who managed to cheat, beat casinos or were arrested while cheating or were banned after winning too much money.

YOUR VIDEO

Topic example

How to find topics?

In this case, I would first investigate which topics have already been done by the competition channel. This way you avoid telling stories that have already been told by the competition channel and you will probably easily end up on new topics. Because the names are not in the titles and you therefore have to search a bit in the video, I have made it easy for you and noted the names of the people about whom a video has been made by this channel to date:

Richard Marcus

Dominic LoRiggio

Jim McIngvale a.k.a. Mattress Mack

Ron Harris

Edward O. Thorp

Bill Benter

Tommy Carmichael

Louis Colavecchio

As expected, while Googling these names (to make sure I spelled them correctly and indeed had the  person), I came across several stories that I could make a video of myself.

Dennis Nikrasch

Yuxuan Leng

Phil Ivey

Jean-Philippe Bryk

Eddie Tipton

Archie Karas

Topic:

From the comments from the competition channel I concluded that view mainly loved the stories of gamblers vs. casinos, most likely due to the fact that the casino does everything it can to antagonize the gambler, but the gambler is not allowed to do the same. In addition, hardly anyone manages to win on a large scale at a casino or to cheat unnoticed, so it is an extra great achievement if someone is intelligent or cunning enough to make this work. When I scan the articles mentioned above, I notice that Phil Ivey in particular has antagonized many casinos. So much so that multiple casinos even took him to court. He also accumulated a fortune of more than 30 million, mostly through poker. Such large numbers do well on YouTube because it is unimaginable for most people to ever own that much money. He has used certain techniques that some say are illegal and others say are legal. For that reason, I think Phil Ivey's story would be a good start for a channel in this niche.

Articles/video references

YOUR VIDEO

Title example

He Legally Cheated Vegas Casinos But Got Sued Anyway

How to create your title?

Every title on this channel starts with 'The Man Who/Whose'. That appears to work for the competition channel and that is why I chose to follow that as well. However, in this case I deviated from that title structure because I feel it would make my title too long. You would risk losing the viewer's attention while you can say the same thing with fewer words.

As indicated, there are a number of elements that make Phil Ivey's story interesting: his wealth, the hatred from casinos towards Phil Ivey, the lack of clarity surrounding the legality/illegality of his techniques and the fact that he was ultimately convicted for the use of his technique, even though the technique is not necessarily illegal in and of itself. For that reason, I chose to call it legal cheating. This contrast sparks curiosity, especially by adding that he was later convicted anyway. In fact, because you say in your title that it is something that is allowed, it is inherently surprising that he was still charged.

Other examples:

• The Man Who Cheated His Way To A $10 Million Win

• The Man Whose Baccarat Betting Strategy Beat Vegas Casinos

YOUR VIDEO

Thumbnail example

How to create your thumbnail?

Sticking to the competitor's thumbnailstyle

In this niche, you have the option of staying with the thumbnailstyle of the competition channel, or developing more of your own thumbnailstyle. Personally, I think there is a lot of room for improvement in the competition channel's thumbnailstyle, but I will at least give one example of how I would design my thumbnail if I did stick with that style:

For this video, I am going to look for a photo of Phil Ivey or let Midjourney create an image of a man that resembles Phil Ivey. I like the photo of Phil Ivey that’s used in this thumbnail, so I would search on Google for that photo by downloading the thumbnail and using Google image search or the right-click function 'Google image search'. If you want to keep the style of TILT, you have to show a photo of Phil Ivey on the left, add text on the top right and also add an element that represents his playing or cheating technique. For the image, I would have the hand with cards and chips cut out of this image and make sure that the hand is clearly a man's hand because it looks like there is nail polish on this photo:

This photo could also be an option:

Improving on the competitor

For this thumbnail, however, I would like to portray a scene where Phil Ivey is in court and has all his casino chips in front of him so that it is very clear that the trial has something to do with gambling. That way, you raise questions in the viewer's mind about how the person ended up in court and what the casino chips have to do with the story. After all, this is what the competition channel fails to do adequately on his thumbnails. The photo I mentioned above may not be suitable for this, but Google is full of photos of Phil Ivey in action so I will give some options below of images that I think are good enough. Please note that you can also receive a strike for unauthorized use of official photos from photographers, so it may be smarter to have a good AI photo generated.

Possible photos to use

Photo 1

Photo 2

Photo 3

Photo 4

Photo 5

Photo 6

Text

In terms of text for both of the thumbnail options, you can think of short but powerful claims such as:


• BEAT THE DEALER!

• F*CKED THE CASINOS!

• SCREWED THEM!

• ROBBED VEGAS! 

Eventually, if you have followed the steps of improving the competitor, this will be the final result:

YOUR VIDEO

End result

He Legally Cheated Vegas Casinos But Got Sued Anyway
1.3M views · 2 days ago

Articles/video references

YOUR VIDEO

Creating the title

YOUR VIDEO

Thumbnail example

YOUR VIDEO

End result

He Legally Cheated Vegas Casinos But Got Sued Anyway
1.3M views · 2 days ago

Articles/video references

YOUR VIDEO

Creating the title

YOUR VIDEO

Thumbnail example

YOUR VIDEO

End result

He Legally Cheated Vegas Casinos But Got Sued Anyway
1.3M views · 2 days ago

Let’s talk

money

👀 Possible views

🤝 Cost per video

💰 RPM prediction

🏧 Income prediction

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Important note

This is one of the older niches from Faceless Niches. And because of that, we cannot guarantee that all of the data in this niche is still relevant today. You can see in the competition analyses when we updated this niche last.

Before diving into any niche on Faceless Niches, we always suggest doing your own research as well. But because this is an older niche, it is even more important to do that.