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Child Crimes
Why this
niche?
This channel began uploading a month ago and has reached 1.5 million views with only 8 videos. The crime niche is already quite competitive, but this channel shows that success is still possible if you enter this sub-niche.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. Australia
- 3. United Kingdom
- 4. Canda
- 5. Europe
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
During my video analysis of this competition channel Time of Crime, I saw a lot of things that we can improve here. In the video analysis I will go a little more into detail about this, but the greatest improvement is in using good hooks and the right sound effects. Especially in this crime niche is it important to apply this, so that the viewer will experience different emotions while watching the video.
One channel that does this very well is Unseen. https://www.youtube.com/watch?v=wTALDHP482o&t=82s
We also see on Unseen that the most popular videos are about children, so that's another confirmation that there is a large audience that likes to watch true crime about children.
Look closely at their editing style, listen to what happens when they move from the intro to the story. Listen to the background music, the sound effects, the hooks they use and and then take a look at the competition channel Time of Crime. You see the difference?
Time Of Crime
Topic analysis
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Video rating
Video analysis
Do's
00:00
Straight to the point
This is really getting straight to the point. No boring intro, and starting directly with the storytelling. With this, you immediately give the viewer the value they are looking for, and the chances are very high that the viewer will continue to watch. Very strong start to the video!
00:07
Real footage
I know this is reflected in almost every niche, but that doesn't make it less important. Especially in this niche, it is important to show a lot of real footage. People love true crime, so they want to see real footage. The more, the better.
7:33
Real footage of the interrogation
If you have a topic where there is footage of the interrogation, I would definitely put it in your video. This is great because you can pause the voice over for a moment and the viewer will hear his real voice. Something the Unseen channel often does as well. This keeps the video from becoming so monotonous, and allows the viewer to get even more into the story.
Don'ts
00:18
Don't show this at the beginning of the video
Instead of showing this channel logo which adds absolutely no value to the viewer to this video, I would change these few seconds to a very triggering hook with an thrilling soundeffect so they have almost no choice but to continue watching the video. Nobody will watch this video because they want to stare at this logo for a few seconds, so I would leave this part out completely because it doesn't add anything.
00:15
No sound effects
If there is a niche where you can use good, thrilling sound effects, then it's in this niche. This is very important so that the viewer is going to experience a lot of different emotions while watching the video. Take the channel Unseen as an example. Their video editing is very good, and if you listen carefully to the background music you will also notice that there is a big difference between intro and story. Make sure you make the intro terrifying to watch, and you can only do that if you use good hooks combined with an thrilling sound effect.
12:02
Bad transition
Just to explain a little bit about this video: this is a video with multiple crime cases, a total of 3. Only case 1 has an weird open ending because out of nowhere the script moves on to case 2 and then to case 3. When I was watching this video, and case 1 came to an end I almost wanted to click away from the video. I was even slightly irritated because it was such a 'weird open ending.' In the end, all these 3 cases are connected to the same killer. I think if the transition from case 1 to case 2 had been clearer and better, more people would have continued to watch. As an example:
Hook 1: But if you thought this was the worst, this story gets even weirder... Because 4 years later ... *continue story
Hook 2: But this was not the end of this story, because it gets even worse... Because 4 years later.... *continue story
Hook 3: And if you thought this was the end, then you're wrong... Because 4 years later... *continue story
This lets the viewer know that case 1 continues while talking about case 2 without feeling like case 1 had an open ending and I think that's exactly what we want to create.
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Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Time Of Crime
Used trigger words
- Twisted Cold Case
- Unexpected Twist
- Hiding
- Horror
- Brutal
- On Camera
- Twisted story
- Heartbreaking
- Shocked
THUMBNAIL RATING
Thumbnail analysis
Time Of Crime
Used thumbnail 1
✅ Showing the picture of the young victim
Normally I'm not a fan of putting 'non-famous people' on the thumbnail, because it doesn't add value, but in this niche it really does because the target audience are parents and are looking for crimes about children. So to put a teenager, toddler or baby on your thumbnail is a great idea!
Time Of Crime
Used thumbnail 2
✅ Real footage but..
This thumbnail now has over 800K views, and I think that is also because of this thumbnail. This thumbnail can trigger a lot because we see a young girl on the left, and real footage of the interrogation on the right. This is a very good combination to use on your thumbnail and exactly how I would make my own thumbnails in this niche. The only thing I'd change is the text because a question does not trigger. Statements are more triggering, therefore terms like CHILD MURDERER, GOT CAUGHT, MURDERED HER! would be far more triggering.
Time Of Crime
Used thumbnail 3
✅ Thumbnail divided in 3 parts
All of their thumbnails have the same thumbnail style. Face on the left, real footage on the right and a text on top. These thumbnails are easy to follow, and I would recommend using the same style.
Time Of Crime
Used thumbnail 4
Time Of Crime
Revenue analysis
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Topic analyses
Video rating
Video analyses
Do's
Don'ts
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Used trigger words
THUMBNAIL RATING
Thumbnail analyses
Used thumbnail 1
Used thumbnail 2
Used thumbnail 3
Used thumbnail 4
Time Of Crime
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
Where can I find topics?
I took a look at Google and found this list on Wikipedia of American child murders: https://en.wikipedia.org/wiki/List_of_murdered_American_children
TikTok is also a great place to look for content because most of the time they have figured out the story for you already. This channel has done lots of cases: https://www.tiktok.com/@truecrimewithalex?_t=8jGyk05Aevp&_r=1
I would pick a case from one of these, and I would do some more research on that specific case. For example, how much content you can find (think of pictures, videos, interrogations, news broadcasts, names, and any other details that are interesting) and if any competition channels have done that topic already. When a topic has been done too much, I would pick another case from the list.
Topic
I saw the story of Louise Parton on TikTok. A mother and sex worker who killed her two daughters, with shocking details like as CCTV footage, a 991 call, images of her children and herself, and Facebook posts. These elements are critical to creating a interresting story.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to create your thumbnail?
I started by searching Google for a photo from CCTV footage that could be labelled as their "last moments". This image is important because what we learned from our analyses is that people are triggered by things that are "caught on camera". So by using a screenshot of CCTV footage will trigger a lot
I simply typed in the name of the mother and started clicking on pictures, and then I found this picture:
Then I started looking for a picture of the murdered child. It must be a picture of the child simply looking into the camera, as we learned from our research that images of children on thumbnails work quite well. Again I typed in the name of the mother and I found this picture:
I really like this picture as well because it creates a family feeling. And when you find out her mother killed them, you will be hardly triggered.
YOUR VIDEO
End result
What did I do?
- Background image: As you can see, I zoomed in and only showed the child. Why I did it is because the image on the right already contains two faces, which is a major trigger point. There was a lot going on in the background image, and we learned that we only want three trigger points to keep the thumbnail easy to follow. And simply showing the child running somewhere, together with the text, will raise a lot of questions
- Text: I chose the use the text "LAST MOMENTS" because that assumes that this CCTV footage was one of the last moments of that child which will raise a lot of questions
- Picture: I chose not to cut out the picture like the competition is doing rather to create a polaroid effect around the picture. Cutting off an image removes a lot of emotion. For example, in this picture, if you took them out, the Christmas tree would be gone, which is a wasted opportunity. Also, polaroid photographs create a nostalgic feeling of memories, which triggers more emotion.
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
True crime stories about young children
This audience enjoys watching true crime stories about young children. Especially since this target audience consists mainly of mothers. They actually find it shocking to watch, and their feelings about this go all over the place but still they want to watch it. Same thing as watching a horror movie, you know it's not going to be ''fun'' but still you want to watch it.
Poor police investigations
That they love child crimes is a fact, and if they notice that the police didn't do a great job during the investigation, you will definitely see this reflected in the comments. They are very frustrated when they realize that a certain case could have been prevented and express their feelings about this in the comments.
Mom support moms
As I mentioned earlier, this target audience consists mainly of mothers. They believe that in this world their children are not safe anymore and want to warn and protect each other in the comments.
AUDIENCE ANALYSIS
What does the audience not like?
Not mentioning the victim by name
I have seen several comments about this. This audience does not appreciate it when you name the victim in your script as 'the girl.' They don't get a good feeling about this and some people even find it disrespectful.
'Bad' script
This is a very important comment, because he indicates that he watches a lot of other crime channels. These viewers are the most valuable and you would prefer to keep them on your video as long as possible, so I would definitely take his advice. And I get what he means, some scripts can look like a wikipedia article with words that don't match well when the narrator is doing his story. Keep it simple and don't use too many words like this.