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Pokemon
Why this
niche?
I found a channel that started not too long ago had hasn't uploaded a lot of videos and is getting a lot of views on their videos. If you love the Anime/Pokemon niche, this can be the perfect niche for you.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. United Kingdom
- 3. Europe
- 4. Asia
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
PokeVille
Topic analysis
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Video rating
Video analysis
Do's
00:00
Mixed signals about the voice-over
When I first heard this voice over, I thought it was too childish because the target audience is not only young. But when I did my comment analyses, I saw that the majority of the comments were positive. Not all, there are also some comments that are saying that it is too childish. So the conclusion is that the majority of the people are liking it, but you're taking a risk by choosing for this type of voice over because some people may not like it.
00:00
Fast pace editing
Almost every second something is happening and that is great for your AVD in this niche. This target audience loves fast pace editing so you need to find an editor who knows how to keep up the speed.
01:13
Nice animations
Something they do very well is how they use animations. You want to stay away from showing real Pokémon episodes as much as possible because of copyright restrictions (will explain more about this in 'lets create your video') and using animations is a great way to fill up your content.
00:19
Sarcasm and personal opinions
Adding sarcasm and personal opinions are working great in this niche. This audience likes fantasy, so your scriptwriter has a lot of freedom to add this, which results in your script not getting boring. What is important in this niche is that you find a scriptwriter who has affinity with Pokémon, because the audience are huge fans of Pokémon and probably know all the ins and outs. Once you've found this scriptwriter, it's important to give them the freedom to put his sarcasm and personal opinions into the script.
03:12
Great transition
'Getting crushed by a chandelier is definitely a rocky way to die but not as rocky as getting turned into a stone...'
Great transition to the next case! There is a certain strategy in this transition that triggers the viewer to continue watching the video. With the first part of this sentence they answer the previous case, and with the last part of the sentence they announce the next case. In this way, you trigger the viewer to continue watching without being too obvious that you are moving on to the next case. By adding this strategy, you can bump up your AVD.
3:53
Funny sound effects
As I mentioned earlier, in this niche you need to make sure that your video is not too boring because this audience loves fantasy. Make sure you ask your editor to use some funny sound effects, just like they do here.
Don'ts
I couldn't find any mistakes or things I would not recommend from this video. They are doing a great job!
Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
PokeVille
Used trigger words
- Ash
- Pokémon
- Died
- Easter Eggs
- Banned Pokémon
- Leaked
- Pokémon Episodes
- Caught In Real Life
- Worst Mistakes
- Secrets about Pokémon
- Pokémon Facts
- Pokémon Evolutions
THUMBNAIL RATING
Thumbnail analysis
PokeVille
Used thumbnail 1
✅ This thumbnail received more than 2.3M+ views...
If you only look at this thumbnail, you may not fully understand what the message is if you don't know the title. But if you know the title, they are working perfectly together. The title is: 6 Times Ash DIED In Pokémon Explained!
If you don't know anything about Pokémon: Ash is the guy on the right and is the main character of Pokémon. The Pokémon on the left is one of the strongest Pokémons/a rival of Ash. This thumbnail is not something that happened in an episode, so this thumbnail creates a lot of FOMO because this audience thinks they have missed something.
PokeVille
Used thumbnail 2
✅ Triggering thumbnail
Again, a great thumbnail! What makes this thumbnail so good are the focus points and again showing something never happened in Pokémon which results in creating FOMO with this audience. And unlike thumbnail 1, with this thumbnail you don't necessarily have to read the title to understand what it's about. This is a good example of how I would approach my thumbnails in this niche. Text, arrow, figure.
Note: Showing a gun on your thumbnail may result in getting an age restriction on your video which result in getting low views and a low CPM/RPM.
PokeVille
Used thumbnail 3
❌ To many focus points
This is a good example of how your thumbnail will come out if you want to show too much in your thumbnail. There are too many focus points and as a result, it becomes too chaotic. Always keep it to a maximum of 3 focus points, otherwise this will be your end result and people won't really know what to focus on when they look at your thumbnail in split seconds. So, how can you improve this thumbnail? Delete the red circle with the face will make this thumbnail way cleaner already and still have the effect of 'did you notice!?'.
PokeVille
Used thumbnail 4
PokeVille
Revenue analysis
This channel isn't uploading a lot and is still getting almost 1 million views a month. If you manage to upload more than they do, this channel can easily make a living for you.
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Topic analyses
Video rating
Video analyses
Do's
Don'ts
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Used trigger words
THUMBNAIL RATING
Thumbnail analyses
Used thumbnail 1
Used thumbnail 2
Used thumbnail 3
Used thumbnail 4
PokeVille
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
Important!
Try to avoid to usingfootage from the Pokemon TV show. These videos contain copyrights, and there is a strong probability you will receive a strike if you use it. So how do you avoid that? Look at what the reference channel does: They rarely use video footage of the TV show, and when they do, they use screenshots or play it for very short amountof time.
How to find your topics?
As we have learned, topics where the target audience thinks they have missed out on something, are working the best. Here are some example where and how you can find topics:
YouTube: There is a Spongebob channel that has 1.4K videos in the Spongebob niche and is doing the exact same thing as the Pokémon reference channel does. So this channel basically has 1.4K video ideas/title structures ready for you: https://www.youtube.com/@grapple6515/videos
So, for example, you like the Spongebob channels topic '50 Spongebob ERRORS You Have Missed'. What I would do in that case is look if those errors also exist in Pokémon on YouTube.
Google: Same strategy as I explained for YouTube, but then you start looking for articles instead of videos that are covering your topic. So instead of typing into YouTube 'Pokémon errors', you type it into Google.
Topic
I started looking on the Spongebob channel and I really liked this topic: '100 Spongebob Dirty Jokes in ONE VIDEO', because the audience is young and most of them are man, I can already imagine a really triggering thumbnail that's creating a lot of FOMO. So I started looking if there is any content available with 'Dirty' moment in Pokemon and I found this video:
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to create your thumbnail?
There are ways to create thumbnails from pictures on the internet, but the best thumbnails on the reference channel are the thumbnails that are custom made. Like this one for example:
This one is custom made from someone on Fiverr or Upwork who can draw in the Pokémon anime style. I have tried to create this with AI but as far as my AI knowledge goes, this is not possible (yet)
So what I would recommend is looking for someone on Fiverr who can create these images. There are plenty of them who can do this for a reasonable price.
YOUR VIDEO
End result
What did I do?
Because I don't have the time to hire someone who can make these drawings for this niche analysis, I took an image from the reference channel that matches this topic perfectly. If you want to use this topic, I would recommend creating a thumbnail that looks something like this (please do not copy 1 on 1). This thumbnail looks realistic because there are Pokémon scenes on the beach which will match your topic perfectly.
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Expressing their theories and opinions about Pokemon
One of the most common comments are about pokemon itself. This target group are big fans of pokemon, and enjoy sharing their theories,opinions and favorite pokemons in the comments.
AUDIENCE ANALYSIS
What does the audience not like?
Clickbait
Since you are dealing with true fans of pokemon, they will know it when you are click baiting with your thumbnail. You have to find a balance between what they accept and what goes too far.