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Analysed by 
Jordi
YouTube Automation Expert

Old money

This niche was published on
Mar 3, 2024
The Most HORRORFYING Gilded Age Family
1.3M views · 2 days ago
Old money
Old money
Old money
Old money

Why this

category
Old Money
Format
Documentary
Relevance
Evergreen

niche?

The competition channel started not too long ago and is performing great. The videos are long, and combined with the niche category, I predict a very high RPM.

Success chance

High

Saturation level

Low

Experience level

Beginner

Audience

analyses

Male audience
80%
0
50
100
Female audience
20%
0
50
100
Geography
  • 1. United Kingdom
  • 2. United States
  • 3. Canada
  • 4. Australia
Average age
25
-
45
 years
0
10
20
30
40
50
60
70
80
90
100

AUDIENCE ANALYSIS

What does the audience like?

LIKE

Wealthy history and psychology of money

This target audience really enjoys watching videos that are about wealth history and old money. Because of all the facts and information shared in the video, many people in the comments also find this very informative and interesting to learn about.

LIKE

1900s and Gilded Age families

You often see in the comments a couple of requests from people for a possible next topic. This shows that they find the 1900 very interesting, as well as gilded age families. This is very interesting, because it allows you to create many topics ideas.

LIKE

AUDIENCE ANALYSIS

What does the audience not like?

not like

I couldn't discover any comments about what the audience doesn't like.

not like
NOT LIKE

Competition

analysis

Competition ANALYSIS

These channels are showing potential for this niche.

The channel down below is probably inspired by the channel Old Money Luxury based on their thumbnails.

LAST UPDATED ON 
Feb 22, 2024
STARTED AT
Oct 6, 2023
TOTAL VIEWS
2,197,295
VIDEO LENGTH
60-150 min
TOTAL VIDEOS
17 videos

Old Money Documentaries

Topic analysis

The Wealthy Families Who Ruled The Gilded Age (Documentary)
569K views • 3 months ago
The “Old Money” Families Who Built New York (Documentary)
338K views • 3 months ago
The Wealthy Families Who Own The Media (Documentary)
4.2K views • 1 day ago
The Wealthy Families Who Own The Media (Documentary)
4.2K views • 1 day ago

This rating is based on the analysis and research we have done.

1 star = Extremely bad
2 stars = Bad
3 stars = Good, but a lot of room for improvement
4 stars = Great with some room for improvement
5 stars = Excelent, there is almost no room for improvement

Video rating

Video analysis

Do's

Click on timestamp

01:07

''Imagine for a moment''

A good way to bring the viewer more into the story is exactly what they do here. They also name a lot of small details here which makes it even easier for the viewer to be able to really visualize the situation well. As an example:

Imagine for a moment you are a tourist in London, the seemingly endless Metropolis resonant with a vivacious pulse and twinkling City Lights, where ancient stone streets whisper Tales of yesty year and Modern Skyscrapers soar into the vast Cerulean Skyline..''

Since people point out in the comments that they love how the story is told, I would definitely recommend making your script as detailed as possible, exactly as they do here. But after this sentence it's getting to lengthy, I will explain this more in the 'dont's'

1:56

Naming facts

''This covert Dynasty owns an astonishing 50% of the prestigious District of Mayfair, including the freeholds of the American Embassy, the Bowmont hotel and the gagosian gallery.''

In this niche, it is important to name facts. This is a documentary about wealth history (old money) and people probably click on this video because they are interested in that and want to learn something about it. So for that reason, I would definitely include enough facts in your script so that the target audience actually gets the idea that they have learned something after watching this kind of documentary.

00:00

Nice video editing and voice over

There are many comments where people say they like the voice-over. Also, the footage used by the video editor looks really good. However, you may have heard that this voice over uses certain English words that you would probably not hear on any regular channel. In fact, when I first saw this video, I had to try hard to follow it properly. But since the comments on this are so positive, I would definitely recommend keeping the same formal style because the target audience likes it that way.

Don'ts

00:00

The start is not too bad but it could be better..

As pointed out in past niche analysis, the majority of your audience will leave your video within the first few seconds. So you have to give your audience a reason to continue watching your video. This is particularly important if your video lasts 2.5 hours. And I'm missing that reason.. I do not get triggered that much. I think it will be way more triggering if you talk about something of value that has been built by one of those old money families and talk about how much it has cost and end it with a triggering statement that you will reveal later in the video.

For example: See this building? [show building] and this parc with the golden gate? [show parc with the golden gate] this all has been built by the ... family, but that's not all because how they financed it is still up till today a huge mystery.. But I have done a ton of research and I have found the answer to this huge mystery. But before I can explain to you how this all happened, we first have to explain where it all started.

This will be a way more triggering intro in my opinion because you give the viewer straight away what they have clicked for and give them a reason to continue watching because they want to know the answer to that 'huge mystery'.

01:07

Long-winded and a lot fill-up

The people are loving how the story is being told, so keep doing that, but sometimes it takes way too long and the story is not getting to the point. And I'm missing that same triggering reason to keep watching as I explained at 00:00 trough the whole video. If this channel gets to the point quicker, triggers the audience more by giving them a reason to continue watching, they can improve their AVD a lot.

15:34

Bad transitions

I would never use this kind of transitions in my video. When I was watching this video, I immediately noticed this transition because the voice over was still talking and suddenly the screen turned black. What I would do is add a hook at the end of your case so you give the viewer a reason to keep watching the next one as well. Right now they don't really give the viewer any reason to continue watching.

The "Old Money" Families Who Built London (Documentary)
181K views • 2 months ago

Do's

Click on timestamp

Don'ts

This rating is based on the analysis and research we have done.

1 star = Extremely bad
2 stars = Bad
3 stars = Good, but a lot of room for improvement
4 stars = Great with some room for improvement
5 stars = Excelent, there is almost no room for improvement

TITLE RATING

Title analysis

Old Money Documentaries

Used title 1

The <span class="text-color-orange">Wealthy</span> <span class="text-color-yellow">Families</span> Who <span class="text-color-orange">Ruled</span> The <span class="text-color-red">Gilded Age</span> (Documentary)

I think this title is great for this audience. I think the word 'Ruled' fits nicely, and we know from the comments that this target audience likes wealthy families and the gilded age, so overall, a great title for this audience.

Old Money Documentaries

Used title 2

The <span class="text-color-orange">“Old Money”</span> <span class="text-color-yellow">Families</span> Who Built <span class="text-color-yellow">New York</span> (Documentary)

Again a good title for this audience. This title is also great for different topics because you only have to change the name of the city, country, or industry. The only thing I would change is the word 'built' because that doesn't contain a lot of emotion. The word ruled or controlled is more triggering. Some (topic) examples: 

  1. The "Old Money" Families Who Ruled London (Documentary)
  2. The "Old Money" Families Who Controlled The Fashion Industry (Documentary)
  3. The “Old Money” Families Who Built Southern California (Documentary

Old Money Documentaries

Used title 3

<span class="text-color-orange">Secrets</span> of The <span class="text-color-yellow">Rockefeller Family</span> (Documentary)

I think this title is working for well for this audience but if you want to go a bit more outgoing, you can add some trigger words. For example:

  1. The Shocking Secrets of the Rockefeller Family
  2. The Terrifying Secrets of the Rockefeller Family
  3. The Horrifying Secrets of the Rockefeller Family
Curiousity
Urgency
Titles

Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:


Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)

Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)

Old Money Documentaries

Used trigger words

  • Wealthy Families
  • Secrets
  • Families of the World's Richest People
  • Old Money
  • Finance Secrets
  • Gilded Age Famlies
  • American Royalty
  • Anglo-American Social Class System
  • Vanderbilt Family
  • The Dukes
  • Rich
  • Kennedys

This rating is based on the analysis and research we have done.

1 star = Extremely bad
2 stars = Bad
3 stars = Good, but a lot of room for improvement
4 stars = Great with some room for improvement
5 stars = Excelent, there is almost no room for improvement

THUMBNAIL RATING

Thumbnail analysis

Old Money Documentaries

Used thumbnail 1

❌ To many focus points

Faces are huge focus points because people are naturally drawn to looking at them. This thumbnail looks chaotic because you don't know where to look, which results in people not clicking on your thumbnail. If you're going to use this thumbnail style, I would not recommend to use more then 2 faces and 1 text to keep your thumbnail as clean as possible.

Old Money Documentaries

Used thumbnail 2

❌ No triggering text

Because of the images used in this thumbnail style, there aren't many triggering elements, so you have to make sure that the text on your thumbnail is really triggering. The text 'Rich Families in Fashion' is really boring and will not be that triggering. Something like: 'Scamming Monopolist' with a pointing arrow to a person should be way more triggering.

Old Money Documentaries

Used thumbnail 3

Old Money Documentaries

Used thumbnail 4

Old Money Documentaries

Revenue analysis

The RPM of this niche can go either way. Lets start with that all of their videos are around 1 hour so that already means that the RPM will be higher than normal. Then it depends on how YouTube has labeled this niche for advertisers. When it goes to the history side, the RPM will be in the $6 range. When it goes to the money side, the sky is the limit, and it's possible to see crazy RPM's of $20 or higher. I think it will be somewhere in between.

Monthly views
541K
RPM prediction
$6-$20
Monthly income
$3.2K-$10.8K
Yearly income
$38.9K-$129.8K
Disclaimer:
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
LAST UPDATED ON 
Feb 22, 2024
STARTED AT
TOTAL VIEWS
VIDEO LENGTH
TOTAL VIDEOS

Video rating

Video analyses

Do's

Don'ts

Do's

Don'ts

TITLE RATING

Title analyses

Used Title 1

Title 2

Title 3

Curiousity
Urgency
Titles

Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:


Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)

Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)

Used trigger words

THUMBNAIL RATING

Thumbnail analyses

Used thumbnail 1

Used thumbnail 2

Used thumbnail 3

Used thumbnail 4

Old Money Documentaries

Revenue analyses

Monthly views
RPM prediction
Monthly income
Yearly income
Disclaimer:
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research

Did you check the other competitor channel?

We just don’t want you to miss out on any valuable information.

Check it out
If you checked all of them, keep scrolling

Lets create

your video

Who is our target audience?

American males between the age of and 25 and 45 that are interested in video documentaries between 60-150 minutes about old money documentaries

YOUR VIDEO

Topic example

How to find topics?

It's important to find topics that this target group is primarily interested in. As I mentioned before, there are many people in the comments who want to see more topics about Gilded Age families. Besides that, I would also look closely at the competition channel and this channel and take inspiration from the topics they have used: https://www.youtube.com/@oldmoneyluxury

Based on that and the comments, I would expand the research further on Google where I found this list:

https://www.quora.com/What-are-some-examples-of-old-money-families-in-the-USA-What-are-some-examples-of-new-rich-families-in-the-USA-How-do-the-two-groups-differ

From there I would research more on those families and send it to my scriptwriter.


Also on TikTok you can find a lot of information about old money families, so you can get a better idea of this niche yourself by watching short videos.

Topic:

I chose to go for the DuPont family because just one of the competition channels has covered that topic yet, and I saw some comments from people who are asking to create that video on the channel that did not do the topic. Besides that, the DuPont family has a shocking history of how they earned their money, so that's great for your title and thumbnail.

Articles/video references

YOUR VIDEO

Title example

The Most HORRORFYING Gilded Age Family

How to create your titles?

I decided to go for this title because I didn't want to mention the name of the family. The target audience knows a lot about these families, and when you mention the family, there is a good chance that a part of your target audience already knows the story, which results in not clicking on your video. And by building your title this way, it's triggering for everyone within your target audience.

Title structure:

The Most [TRIGGER WORD] [GILDED AGE OR OLD MONEY] Family

Examples:

The Most CRUEL Old Money Family

The Most TERRIFYING Old money Family

YOUR VIDEO

Thumbnail example

How to create your thumbnail?

Personally I do not like the competition channel thumbnails that much, but they inspired their thumbnails on Old Money Luxury and that is working really well for them. I always try to do something different than the competition, but in this case I would start with the same style as they have and work from there.

I started looking for 2 family members of the DuPont family in the Gilded Age and I found these 2 pictures on Google:

The only thing that is left is a background picture, so I typed in to Google: 'DuPont family house' and I found this picture

YOUR VIDEO

End result

The Most HORRORFYING Gilded Age Family
1.3M views · 2 days ago

What did I do?

  • Images: As you can see the pictures of the DuPont Family members are in color now. I did that with this tool: https://www.img2go.com/colorize-image
    From there I cut out both pictures and placed them on the canvas.
  • Gold style: Then I created a gradient square stroke around the canvas. The color codes are: #ffd105 to #FFFFFF
  • Background: I used Photoshop AI to extend the house image for a better fit on the canvas. Then I added a simple gradient van #00000 (black) to transparent to create more depth and make your text stand out more.
  • Text: I chose the words'Evil Billionares" because the word 'Gilded Age' is already in the title, and because of thatI believe the thumbnail and title work well together.

Articles/video references

YOUR VIDEO

Creating the title

YOUR VIDEO

Thumbnail example

YOUR VIDEO

End result

The Most HORRORFYING Gilded Age Family
1.3M views · 2 days ago

Articles/video references

YOUR VIDEO

Creating the title

YOUR VIDEO

Thumbnail example

YOUR VIDEO

End result

The Most HORRORFYING Gilded Age Family
1.3M views · 2 days ago

Let’s talk

money

👀 Possible views

🤝 Cost per video

💰 RPM prediction

🏧 Income prediction

Cat Signs
Cat Signs
Cat Signs
Cat Signs

Important note

This is one of the older niches from Faceless Niches. And because of that, we cannot guarantee that all of the data in this niche is still relevant today. You can see in the competition analyses when we updated this niche last.

Before diving into any niche on Faceless Niches, we always suggest doing your own research as well. But because this is an older niche, it is even more important to do that.