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Analysed by 
Jordi
YouTube Automation Expert

UK Crime

This niche was published on
Jul 10, 2025
Britain’s Most SHOCKING Crime Left Everyone Asking Why
1.3M views · 2 days ago
UK Crime
UK Crime
UK Crime
UK Crime

Why this

category
Crime
Format
Stories
Relevance
News & evergreen

niche?

In this niche, I found a channel that achieved more than 7M+ views in 5 months. Besides that, I also found other channels that confirm that the change of succes is very high in this niche. You might think that crime is a saturated niche but if you start looking into the sub-niches within the crime genre, this niche is a perfect example that shows it’s still possible to stand out. However, it’s important to keep a few key things in mind and I’ll walk you through exactly what those are in this analysis. So. do you love crime stories set in the UK? Then this one’s for you.

Success chance

High

Saturation level

Medium

Experience level

Beginner

Audience

analyses

Male audience
75%
0
50
100
Female audience
25%
0
50
100
Geography
  • 1. United Kingdom
  • 2. United States
  • 3. Canada
Average age
20
-
45
 years
0
10
20
30
40
50
60
70
80
90
100

AUDIENCE ANALYSIS

What does the audience like?

LIKE

UK Justice System

This audience often holds a negative opinion about the UK’s justice system. They feel that sentences are too soft, or that the punishment for certain crimes doesn’t match the severity compared to other types of crimes.

LIKE

Straight to the point

One thing that often comes up in the comments is that people appreciate how this competing channel gets straight to the point. No long-winded intro  just immediate value that delivers on what they clicked for.

LIKE

AUDIENCE ANALYSIS

What does the audience not like?

not like

Couldn't find anything they don't like

not like
NOT LIKE

Competition

analysis

Competition ANALYSIS

These channels are showing potential for this niche.

LAST UPDATED ON 
STARTED AT
May 17, 2023
TOTAL VIEWS
7,057,195
VIDEO LENGTH
10-20 min
TOTAL VIDEOS
67 videos

UK Crime Documentaries

Topic analysis

London Gangland Hit: The Day a Hitman Took Out a Crime Boss | UK Crime Documentary
601K views • 3 months ago
The $14M Heist That Shocked London | You Never Heard Details | UK Crime Stories
2.5K views • 5 months ago
Three prison guards turned mules in British drug trade | British documentary about true mi...
12K views • 1 day ago
The $14M Heist That Shocked London | You Never Heard Details | UK Crime Stories
2.5K views • 5 months ago

This rating is based on the analysis and research we have done.

1 star = Extremely bad
2 stars = Bad
3 stars = Good, but a lot of room for improvement
4 stars = Great with some room for improvement
5 stars = Excelent, there is almost no room for improvement

Video rating

Video analysis

Do's

Click on timestamp

00:00

British voice-over

I’m starting with this point because it’s one of the most important things in this niche. The audience is British, so having a British voice-over is an absolute must. I also think the voice and tone are a great fit for this crime niche. Definitely something to take as an example.

00:00

Starting directly with the story

What also stands out to me is that there’s no dragged-out intro. The story starts right away, and that’s exactly the approach I always support. Always give the viewer what they clicked for immediately, that’s the key message I stick to and this channel clearly gets that too. So definitely a good triggering start, but there is something that’s a complete no-go from the very first second, and I’ll break that down for you in the “don’ts” section.

00:01

Nice background music

I think the choice of background music is really strong. It’s triggering and builds tension, which immediately gives the viewer a certain feeling and pulls them into the story.

00:19

Real footage

This is what people want to see. Real, raw footage. Even if the quality isn’t perfect, it doesn’t matter because this is what makes the story and the video feel real. Especially in the true crime niche, this is an absolute must.

00:45

This is perfect!

But the killer made one mistake..... And that mistake, would unravel the entire plot...

This hook they’re using here is brilliant. It makes it almost impossible for the viewer to click away. This is exactly what I mean when I say you need to give the viewer a reason to keep watching. And the background music makes the hook hit even harder. I’d definitely send this to your editor and scriptwriter to show them this is the exact type of energy you want to create in your own videos. It’s without a doubt one of the reasons this video is going viral. It all starts with a strong script and powerful hooks just like they’ve done here.

2:09

Articles

It’s not just raw footage that’s a must in a true crime video because using real news articles also adds a lot of value. It makes the video feel more real and can even create FOMO, just like in this case. Those kinds of thoughts instantly make the viewer more triggered. I can’t say it enough but the more real footage and news sources you include, the better your video will be.

2:53

Another great example

Here we see a great example of using a real clip where you might think, “Isn’t this way too low quality to use in my video?” But no, it’s actually the opposite. What they’ve done well here is use a red circle to direct the viewer’s focus to what really matters. And because it’s blurry, it actually builds tension. What exactly is he doing? What’s happening? So, to sum it up: don’t be afraid to use low-quality footage. This is exactly the kind of thing this audience wants to see, as long as it’s real.

5:12

This is good, but...

But Hemsy wasn't alone....

This is another great reason for the viewer to keep watching a bit longer, but I do think it should come up more often in the script. We're already at 5:22, and while there's been a lot of info about the criminals, it’s starting to get a bit complex here if you ask me. If the viewer loses interest of the story, and you’re not dropping enough hooks, they’ll click off. So what they’re doing here works well  but it needs to happen more because ideally, you should be adding something triggering every 20 to 40 seconds.

Don'ts

00:00

Bad video editing

The viewer clicks on a title like London Gangland Hit: The Day a Hitman Took Out a Crime Boss and the first thing they see is a beach at sunset, followed by what I’d honestly call terrible stock footage. That’s a huge miss, especially since the first few seconds of a video are so important. When someone clicks on a title like that, they’re probably expecting raw footage from a crime scene or at the very least something real, definitely not this. And to be fair, the script itself isn’t that bad, but the choice of visuals really lets it down. The editor should only use stock footage if there’s absolutely no other option. In a niche like true crime, real footage is key. So, major area for improvement here.

London Gangland Hit: The Day a Hitman Took Out a Crime Boss | UK Crime Documentary
595K views • 2 months ago

Do's

Click on timestamp

Don'ts

This rating is based on the analysis and research we have done.

1 star = Extremely bad
2 stars = Bad
3 stars = Good, but a lot of room for improvement
4 stars = Great with some room for improvement
5 stars = Excelent, there is almost no room for improvement

TITLE RATING

Title analysis

UK Crime Documentaries

Used title 1

London Gangland Hit: The Day a Hitman Took Out a Crime Boss | UK Crime Documentary

The title is fine, but it's way too long and the second part doesn’t really add anything. I’d leave that out and just put it in the description. If “London Gangland” is actually a known phrase in the UK, then I’d keep that in, but I’d reword the title to make it shorter and more triggering.

The Day a Hitman Took Out a Crime Boss | London Gangland Hit

UK Crime Documentaries

Used title 2

The British INFLUENCERS Who SMUGGLED £100 Million to DUBAI | UK True CRIME Documentary

This is another fine title, but again way too long. It’s great that they’re using trigger words like Influencers, Smuggled, and that large money amount definitely speaks to this audience. But once again, the last part should be removed if you ask me. If you clean that up, this is actually a great example to follow.

The British INFLUENCERS Who SMUGGLES $100 Million to Dubai

UK Crime Documentaries

Used title 3

Britain’s BIGGEST Teenager DRUG BOSS Just Got CAUGHT | True Crime Documentary UK

It’s interesting to see that this title also starts with “British”  and that might be exactly the right move, since the audience is clearly UK-based. If your topic doesn’t instantly show that the video is about UK crime, there’s a real chance they won’t click because it doesn’t trigger them enough. I’d recommend doing the same and keeping the word “Britain” or “British” in your titles whenever possible. We’re already seeing it work well in the second and third most viewed videos from the competitor’s channel.

Titlestructuur: Britain's [TITLE/NAME] + [TOPIC]

Other example:

This Britain’s £80M Drug Mule JUST Made One Stupid Mistake...

Curiousity
Urgency
Titles

Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:


Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)

Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)

UK Crime Documentaries

Used trigger words

  • London Gangland Hit
  • British Influencers
  • 100 miljoen
  • Dubai
  • Britains
  • Biggest Teenager Drug
  • Robbed
  • Vanished
  • Drug Empire
  • Key International Drug Trafficker
  • Drug Queen
  • The Salford's PUB
  • True Crime
  • Most Wanted
  • Britain's
  • Drug Kingpin
  • Most Dangerous Gang
  • 165 Million
  • UK True Crime
  • Weapons
  • Biggest Drug Empire
  • Cocaine EMpire
  • Mistake
  • Took Down
  • 1.5 Billion
  • Sophisticated Drug

This rating is based on the analysis and research we have done.

1 star = Extremely bad
2 stars = Bad
3 stars = Good, but a lot of room for improvement
4 stars = Great with some room for improvement
5 stars = Excelent, there is almost no room for improvement

THUMBNAIL RATING

Thumbnail analysis

UK Crime Documentaries

Used thumbnail 1

❌ Way too chaotic

This is what your thumbnail looks like when you use too many focus points. The text is way too long, and the number of photos and elements is really over the top. That’s a missed opportunity, because when your thumbnail look like this, there’s a high chance viewers will scroll past it and stop at a thumbnail with a maximum of 3 focus points and clear colors. So make sure your thumbnail isn’t too chaotic, stick to a maximum of 3–4 focal points, and keep the text short. You want viewers to instantly understand what it’s about and that’s not the case here.

UK Crime Documentaries

Used thumbnail 2

UK Crime Documentaries

Used thumbnail 3

UK Crime Documentaries

Used thumbnail 4

UK Crime Documentaries

Revenue analysis

Monthly views
3.6M
RPM prediction
$3-6
Monthly income
$10.8K-$21.6K
Yearly income
$129.6K-$259.2K
Disclaimer:
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
LAST UPDATED ON 
STARTED AT
TOTAL VIEWS
VIDEO LENGTH
TOTAL VIDEOS

Video rating

Video analyses

Do's

Don'ts

Do's

Don'ts

TITLE RATING

Title analyses

Used Title 1

Title 2

Title 3

Curiousity
Urgency
Titles

Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:


Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)

Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)

Used trigger words

THUMBNAIL RATING

Thumbnail analyses

Used thumbnail 1

Used thumbnail 2

Used thumbnail 3

Used thumbnail 4

UK Crime Documentaries

Revenue analyses

Monthly views
RPM prediction
Monthly income
Yearly income
Disclaimer:
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research

Did you check the other competitor channel?

We just don’t want you to miss out on any valuable information.

Check it out
If you checked all of them, keep scrolling

Lets create

your video

Who is our target audience?

Americans between the age of 16 and 35 that are interrested in video documentaries between 10-20 minutes about UK Crime especially in America

YOUR VIDEO

Topic example

How to find topics?

To find topics in this niche, it’s important to stay up to date with UK news. That doesn’t mean this is a news-based niche where you can only talk about recent crime news but just like the competitor channel, you can easily cover older cases too. The most important thing to do once you’ve found a topic is ask yourself this: is there enough real footage available? Can you make the video feel as real as possible? If the answer is yes, then that’s your first green light.

Let’s take a look at the competitor channel UK Crime Documentaries  Is there something that jumps out at you right away? If not, let me help you out. One of the first things you’ll notice is that most of the topics they cover involve younger people. You’ll also see large amounts of money shown on at least two of their thumbnails  so clearly, money is a trigger. Another big one: drugs. And that pattern isn’t just here because I’ve seen it across multiple channels in this niche. Below are the most popular videos from the UK Crime channel that clearly show this.

Keep this in mind:

I want to make it clear that in this niche, the most important thing is having a strong topic and that might take some time. Since you’re working with real stories, you’ll need to dig a little deeper. You have to find a topic that has enough real footage, hasn’t already been done to death on YouTube, and fits the same patterns we see in the competition: young people, drugs, big money, murders, and so on. I’ll go into that more below. But just keep in mind: finding the right topic might take longer than usual. This is more of an “old-school” way of finding ideas, but luckily I’ve got tips to help speed that process up.

Competition channel 1: UK Crime Documentaries

Competition channel 2: M2K Documentaries

The most popular videos in this niche usually focus on money, violence, and betrayal. A lot of them tell stories about criminal plans that fall apart like a massive drug deal that gets shut down last minute or deadly betrayal. Big money and drugs topic always grabs attention, especially when you see huge numbers in the title or thumbnail (like channel 1)

Competition channel 3: Crime Scene Chronicles

I wouldn’t necessarily call this a competitor channel, because the content itself is way lower in quality. But if you purely look at the topics they’re covering, something stands out again: young people, large amounts of money, and drugs.

ChatGPT: If you know how to use ChatGPT properly, then AI can absolutely help you both for writing your scripts and coming up with topic ideas. You can simply ask for articles or sources about crime cases in the UK, and Chat will definitely guide you in the right direction. Try using prompts like: “Give me 10 UK crime topics that involve money or murder, haven’t been covered too much on YouTube, and have real articles or footage available.”

Google News: You can also find plenty of strong topics using Google. Try search terms like UK Crime, UK Murder, UK CCTV Footage, or UK Crime Bodycam Murder and you’ll see a lot of stories start to show up.

YouTube: You can also find a lot of topic inspiration directly on YouTube. Check out channels like:

https://www.youtube.com/@M2KDocumentaries

https://www.youtube.com/@CrimeSceneChronicles360

Topics:

To create my own topic in this niche, I first went to ChatGPT and asked for 10 UK crime topics with real footage and article links. I also asked for topics that haven’t been covered too much on YouTube. As you can see below, I got a full list of suggestions. After going through all the options, I found that the case of Aya Hachem stood out the most. It was recently covered by a competitor channel about a month ago and reached 150K views but I also noticed plenty of ways it could be improved.

Articles/video references

YOUR VIDEO

Title example

Britain’s Most SHOCKING Crime Left Everyone Asking Why

How to create your title?

I chose this title because it can trigger FOMO, it’s short, and by starting with the word 'British' we immediately make it clear that this is about UK crime. The title structure is as follows:

YOUR VIDEO

Thumbnail example

How to create your thumbnail?

First, I started by searching for this case on Google, and this background photo immediately came up. I made sure to blur the rest of the image so that the focus is really drawn to what happened with the car.

Photoshop

Then I continued working in Photoshop, where I added more light to her face and made it sharper. I also added red elements to make the thumbnail stand out even more.

Finally, I added the text using the font: Another TypeWriter Regular (note: this is just a example text). The goal was to create a sense of FOMO and make it seem like the police may have overlooked something. I saw this style used by the successful YouTube channel Unseen and decided to apply it within the UK crime niche. This way, we differentiate ourselves from the competing channels, and in my opinion, the thumbnail looks much cleaner and more focused. If you’ve followed all the steps, this is the final result:

YOUR VIDEO

End result

Britain’s Most SHOCKING Crime Left Everyone Asking Why
1.3M views · 2 days ago

Articles/video references

YOUR VIDEO

Creating the title

YOUR VIDEO

Thumbnail example

YOUR VIDEO

End result

Britain’s Most SHOCKING Crime Left Everyone Asking Why
1.3M views · 2 days ago

Articles/video references

YOUR VIDEO

Creating the title

YOUR VIDEO

Thumbnail example

YOUR VIDEO

End result

Britain’s Most SHOCKING Crime Left Everyone Asking Why
1.3M views · 2 days ago

Let’s talk

money

👀 Possible views

🤝 Cost per video

💰 RPM prediction

🏧 Income prediction

Rookie
Rookie
Rookie
Rookie

Important note

This is one of the older niches from Faceless Niches. And because of that, we cannot guarantee that all of the data in this niche is still relevant today. You can see in the competition analyses when we updated this niche last.

Before diving into any niche on Faceless Niches, we always suggest doing your own research as well. But because this is an older niche, it is even more important to do that.