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UK Cops
Why this
niche?
In this niche, I found a channel that started just 2 months ago already managed to hit over 1.6M views in a single month. That proves there’s a massive audience for this type of content. What makes it even better is how engaged the audience is because they don’t just watch, they comment, debate, and clearly enjoy seeing UK cops being challenged by people who actually know the law. The combination of real footage, powerful comebacks of auditors, and a clear “good vs bad” dynamic makes it addictive for them to watch. All of this shows that if you follow the same proven patterns, there’s huge potential to scale quickly and grab millions of views yourself. So if you're interested in a niche about bad UK cops vs smart auditors who know the law, this one is for you.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United Kingdom
- 2. United States
- 3. Canada
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
Raw Audit Reviews
Topic analysis
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Video rating
Video analysis
Do's
00:00
This is great
The fact that they start straight away with real footage is one of the best things you can do in this niche. It’s exactly what the audience wants: no long build-ups, just raw clips of cops messing up right from the start. The subtitles make it even better because they make sure viewers catch every word and feel the tension. Great start!
00:00
Nice voice-over
I think this is a good voice-over that doesn’t sound fake or AI-generated, and that’s a good sign. I would definitely take this as an example if you want to start in this niche, also because it’s a must that when you talk about UK cops, it’s a smart move to choose a British accent.
00:23
Giving credit to the content of other YouTube channels
This can be one of the reasons why you don’t run into problems with strikes or reused content. Why? Because you give the “owner” credit for their video and even tell your audience to check out the competition’s channel. That makes the other channel see it as free promotion and gives you a goodwill factor, which creates a win-win situation for both sides. I’m not saying you’ll never face issues, but this lowers the risk by a lot. A very smart tactic!
00:31
Thrilling background music
The music choice here fits the niche and the topic really well. Definetly the style I'd reccomend.
1:54
This is a must
You need to do this from time to time in your video because you can’t just use the content without making it your own. The fact that he pauses and switches the footage to black and white makes you focus on what the voice-over is saying. But be careful not to do this too often, because viewers can find it annoying. The main thing this audience wants is to see the real footage, so make sure you keep a healthy balance between the script and the clips.
6:06
Talking the same language as your audience
What the voice-over says here is exactly what this audience wants to hear. From the comments, it’s clear they’re quite anti-police and love watching the auditor challenge the officers, breaking down their egos and the power they think they hold. The fact that the voice-over matches that tone and uses strong phrases like “police staff asking for ID is EXTREMELY WRONG” makes the message even more powerful. The script pushes it a little further, which works well because it speaks the same language as the audience.
13:47
Sarcasm
What we see here is exactly the kind of thing this audience loves. The cop asks a serious question, and the auditor answers with sarcasm but in a serious tone. This is definitely something you want to include in your content, and I mention it because I’ve seen a lot of comments about this kind of remark. It’s clear the audience finds it funny and entertaining to watch.
Don'ts
00:17
Skip this part, but...
I would leave out the welcome part from RAR. Don’t get me wrong, what comes after is good, but that intro isn’t needed. Nobody cares that your channel is called RAR, and welcoming people doesn’t add any value. Viewers just want to see as quickly as possible what they clicked for. They might get away with it here because they do show it in the first few seconds, but what comes right after is simply unnecessary. What they do starting at 00:23, however, is good. More about that in the “Do’s.”
5:34
This could be better
Just because it could be improved doesn’t mean I think it’s bad. Why? Because they don’t make it into a typical “top 10” video, and at first, I didn’t even realize this was about a different man. That aside, the longer I watched, the more I understood it was a different case and that could be the moment I ask myself: do I actually want to watch this case as well? In short, you give the viewer time to think. What you could do better is trigger and excite the viewer about the next case so they have a reason to keep watching.
For example:
- But if you thought these cops had it bad, wait until you see what happened next…
- And if you think this was intense, the next encounter will blow your mind…
- But if you thought these officers were embarrassed, that’s nothing compared to what happens in the next clip…
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Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Raw Audit Reviews
Used trigger words
- UK Cops
- Humiliation
- Taser
- Genius Auditor
- Get it all wrong
- Just saw on camera
- Overconfident UK Cops
- Smug Cop
THUMBNAIL RATING
Thumbnail analysis
Raw Audit Reviews
Used thumbnail 1
Great thumbnail!
This thumbnail immediately grabs attention because of the direct text 'don’t test us mate' and the body language/facial expressions of the two men. Besides, it instantly creates tension and attitude, which makes you curious about what’s going to happen. I also notice the bright blue shirt, and that’s something I would highlight even more on the thumbnail. Maybe change it to red, or an even brighter blue, so the thumbnail stands out more. You could also make one word in the text a different color, so a trigger word pops out even stronger. Overall, this is a great thumbnail style that works well for this niche.
Raw Audit Reviews
Used thumbnail 2
Raw Audit Reviews
Used thumbnail 3
Raw Audit Reviews
Used thumbnail 4
Raw Audit Reviews
Revenue analysis
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Topic analyses
Video rating
Video analyses
Do's
Don'ts
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Used trigger words
THUMBNAIL RATING
Thumbnail analyses
Used thumbnail 1
Used thumbnail 2
Used thumbnail 3
Used thumbnail 4
Raw Audit Reviews
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
Important message
What this competition channel is doing relies heavily on reusing clips from other creators, often mixed with voice-overs, captions, and commentary to create a new video. While this can be a powerful format that clearly works with this audience, it comes with a risk: reused content can lead to copyright claims, demonetization, or even channel takedowns if not done properly. The key is making enough changes to transform it into original content. Think about added commentary, unique scripting, editing etc. But there's one thing this competition channel does very well and that's give credit to the original creator at the very start of the video. It not only reduces the risk of copyright issues but also builds goodwill with the original uploader. If you credit enough and add significant value (voice-over, context, storytelling), you can get away with this style while still keeping monetization safe. Why do I have trust in this? Because we've proof from another channel that is already for 8 months doing this strategy. (link down below) Besides, the most important thing for you is to make sure your intro, title, and thumbnail deliver exactly what the viewer clicked for. This audience does not like feeling “clickbaited” without payoff they want to see the confrontation and hear the comebacks almost immediately.
How to find topics?
To find topics in this niche, look at the most popular videos from your competition’s channel and identify repeating themes. Here are some of the top examples from @RawAuditReviews:
- UK Cop Gets Schooled by a Genius Auditor
- When UK Cops Realize You Know the Law
- 6 UK Cops Pull TASER On auditor & Get it all Wrong!
The pattern here is clear: these videos always feature heavy confrontations between UK police and confident civilians (auditors) who know their legal rights. Besides, what this competition channel does extremely well is how they start every video. They open with a real, intense clip of a police officer doing something to an auditor (usually without full context and only a few seconds long.) This instantly triggers the feeling that the police are in the wrong, pulling the viewer into the situation before they even know the full story. It’s like a psychological hook: the audience is already emotionally engaged and siding with the auditor within seconds.
By showing this short but triggering moment at the beginning of your video, the viewer’s curiosity increases. They want to know what happened before and after that clip, so they keep watching.
So what makes these videos click-worthy is the mix of:
- Distrust of the police
- Relatable “standing up for yourself” moments
- Triggering sarcastic comebacks that humiliate the cop
This combination hits hard because it gives the audience exactly what they want: justice, entertainment, and the fantasy of winning against authority.
ChatGPT: If you know how to work with ChatGPT, you can easily get topic inspiration or create your own script with it. One of the biggest advantages is that ChatGPT has a lot of knowledge about laws and individual rights, which makes it perfect for this niche. You can use it to match the writing style you want while making sure the legal information in your script is accurate. This way, you can create scripts that not only entertain but also educate your audience, giving them confidence that what they’re hearing is correct.
YouTube:
https://www.youtube.com/@powertotheproletariat/videos This is the channel where our competition channels takes the content from (with lots of credits)
https://www.youtube.com/@ratetheaudits/videos And this channel shows that it’s been able to keep going with the same approach for over 8 months, which proves that us the way they’re doing it has been reliable so far.
Topic:
To create my own topic within this niche, I looked closely at RawAuditReviews and the videos that recently went viral. It always comes back to moments where UK police don’t fully follow the law and the auditor confidently challenges them. That’s exactly why I’d pick this type of clip because we know it works.
For sourcing, I’d use footage from the channel Power to the Proletariat, since our competitor has also done this successfully while giving big, clear credits at the start of their video. Doing this greatly reduces the chance of any issues, as the original creator may see it as free promotion.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to create your thumbnail?
First, I went to the video on YouTube with link https://www.youtube.com/watch?v=0rPO1AswL7U&t=2734st and took a screenshot. Then I used https://www.cutout.pro/photo-enhancer-sharpener-upscaler/upload to make it sharper, and this is t came out:
Photoshop
After that, I added some texture, whiten, sharpen, and brightness to make the thumbnail stand out more.
Then I added the text and chose to make one word red so it stands out more and matches well with the yellow of the cops. In the end, if you follow all these steps, your thumbnail will look like this:
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Not trusting the police
This audience often expresses a deep distrust toward the police, which is clearly visible in the comment section. Many viewers relate to videos that highlight police misconduct, abuse of power, or questionable behavior.
Learning about their rights
This comment shows that the audience values these videos for the knowledge they gain, with viewers expressing that they’ve learned a lot since they started watching. The educational aspect is clearly appreciated, as it gives them insights they might not get elsewhere. However, they enjoy the sharp comebacks from the auditor toward the police the most, which add entertainment and keep them engaged. More about this at the next comment.
Loving the auditor’s comebacks
This niche is about auditors who record and challenges the police, often highlighting civil rights and freedom of speech. So this audience loves it when the auditor responds with a quick and confident comeback that shuts the police down when officers don’t fully follow the law. In this comment, the viewer praises a line that completely turns the situation around. These smart remarks give the audience a satisfying feeling, like justice is being served right in front of them.
AUDIENCE ANALYSIS
What does the audience not like?
Couldn't find anything they don't like