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Scandals
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Why this
niche?
I’ve found a channel that has started not even 6 months ago and found a very clever way to focus on evergreen topics that are currently extremely trending again. The videos are high quality, but are posted about once a week. Because you can still go either way with the topics, you can definitely increase the upload frequency. Just make sure that the quality of your video and content of your script is of a high level, because as you will see, the competition channel also makes very good videos. One of the videos has already achieved more than multiple millions of views in just a couple of weeks, so this shows extreme potential for the niche.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. Canada
- 3. Australia
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
Scandy
Topic analysis
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Video rating
Video analysis
Do's
0:00
A familiar start
The video starts with the thumbnail of the recently released documentary that covers the abuse on Nickelodeon sets. They also placed this on an old fashioned tv screen making it seem as if we're actually going to watch this.
0:00
Confirming the title
The first sentence of the scrip immediately relates to what is hinted at in the title. The voice over mentions that there are certain secrets about Dan Schneider and Nickelodeon revealed, which straight away confirms for the viewer that they're getting what they came for.
0:04
Footage supporting the script
Here we see photos floating by on the left side which makes it seem as if those are individuals who have something to do with the topic. On the right side we see a report from Nickelodeon that says "confidential," as if certain information was deliberately withheld by Nickelodeon.
0:06
Engaging the viewer
By asking the viewer a question you involve the audience and make them curious about the answer to this question. Because of the way the question is formulated, the viewer also gets the idea as if all the "variety of reasons" will be revealed in this video. The viewer then becomes motivated to keep watching until the questions are answered.
0:16
Visualize your script
The creator implemented a very nice way of visualizing what she was telling at that moment. The viewer understands the situation better if they not only have to listen but also get to see clips, images, graphs or articles that support your script. This also helps keeping the viewer engaged.
0:21
Involve individuals from the video
Besides the fact that showing text messages or apps are a great way to get someone to speak when audio or video footage is not available, it's also a cool way to alternate your editing. I wonder if this is an actual text message from one of the people involved, but it could just be real. That's the feeling you want to convey.
0:24
Exclusive information
What the creator does very powerfully here is giving the viewer the idea that by watching the video they are going to get information that will not be available anywhere else because, judging from what the voice over says, this is not allowed to be broadcast on TV, for example.
Don'ts
0:22
Who is we?
Here the creator says 'and that's where we come in'. However, it's completely unclear who the 'we' is as we're looking at a single person.
0:46
Not changing background music
Yes, the creator did add a soundeffect, but the background music stays the same eventhough the intro is over at this point. It would make your video a better video if the background music changes every time a new chapter or section of your script starts.
Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Scandy
Used trigger words
- Mistake
- Proof
- Many Lies
- Worst
- Crimes
- Buried
- Shocking
- Allegations
- Unsolved
- Murders
- Toxic
- Secrets
THUMBNAIL RATING
Thumbnail analysis
Scandy
Used thumbnail 1
Striking and engaging
Dan Schneider's red shirt on also adds to the noticeability of the thumbnail. I like that they chose a photo where he looks a little more serious rather than one where he would have smiled, for example. After all, the video is about his crimes that are about to be revealed, so then it would be crazy for him to be smiling in the photo. On the left in the background we see Amanda Bynes and on the right we see a cover featuring Jamie Lynn Spears with the quote "I'm pregnant" underneath. It is immediately obvious to the viewer that the two girls in the background have something to do with Dan Schneider's crimes. Also, the link between the quote "I'm pregnant" and Dan Schneider is quickly made. What I think could have made the thumbnail even better is if the creator had chosen to use a sad or more serious photo of Amanda Bynes. Actually, you want the thumbnail to create a kind of scenario where we see what the consequences are for Amanda Bynes after Dan Schneider's crimes, just like that Jamie Lynn Spears says she is pregnant.
Scandy
Used thumbnail 2
Unclear what is going on
I don't quite understand what is happening on this thumbnail. Ariana Grande can clearly be seen in the foreground, but what exactly is the arrow pointing at? The background is blurred, but the arrow only seems to point to a background dancer. Because of how the thumbnail is made now, this does not trigger the need for me to click on the video to get answers to my questions. Raising questions in your thumbnail is good, but they should not become confusing questions. This may sound a little contradictory, but you want to trigger the feeling "I want to know more. What happened?" and not "What's happening here? I don't understand".
Scandy
Used thumbnail 3
Good quality, poorly chosen emotion
If you look at all the thumbnails of the competition channel, this is, perhaps, the most striking thumbnail. Sydney Sweeney's photo is sharp and the purple colors stand out well. It also shows a secret document on the right. That it is secret is obvious by the classified stamp on it. I do wonder how readable the "classified" bit is when a viewer looks at the thumbnail on their phone. What I like less about this thumbnail is that Sydney Sweeney still seems to look reasonably cheerful. The video is basically about her going to be exposed for the many lies she has told. I would either choose to have her look scared, sad or angry, or instead I would have had a thumbnail made of a situation demonstrating that she lied.
Scandy
Used thumbnail 4
Scandy
Revenue analysis
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Topic analyses
Video rating
Video analyses
Do's
Don'ts
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Used trigger words
THUMBNAIL RATING
Thumbnail analyses
Used thumbnail 1
Used thumbnail 2
Used thumbnail 3
Used thumbnail 4
Scandy
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
How do I find topics?
To look for topics for documentaries exposing child abuse in the entertainment industry, I would start by researching high-profile cases that have gained media attention in recent years. This could include scandals involving both deceased and living celebrities, as well as notable figures in the film and television industry who have been accused or convicted of abusing child actors.
Google: Google searches can be invaluable for finding articles, interviews, and documentaries that delve into these cases in detail. I would search for terms like "child abuse in Hollywood," "celebrity scandals," and "documentaries on child actor abuse." Additionally, exploring news outlets, entertainment websites, and forums dedicated to discussing Hollywood scandals can yield valuable insights and potential topics for investigation.
Furthermore, it's essential to consider the perspectives of survivors, advocates, and experts in the field of child welfare. Their stories and insights can provide valuable context and help shed light on the systemic issues that contribute to abuse in the entertainment industry.
Ultimately, the goal would be to identify compelling stories and angles that highlight the prevalence of child abuse in Hollywood, examine the failures of the industry to protect young performers, and advocate for systemic change to prevent future instances of exploitation and harm.
Examples:
• Amanda Bynes: As a former child star from Nickelodeon's "All That" and "The Amanda Show," Amanda Bynes has faced personal struggles in adulthood and has spoken about her experiences as a child actor in interviews and on social media.
• Britney Spears: While not exclusively known for her work as a child actor, Britney Spears rose to fame at a young age through her music career and appearances on Disney Channel's "The Mickey Mouse Club." Her highly publicized conservatorship battle has shed light on issues of control and exploitation within the entertainment industry.
• Lindsay Lohan: Known for her roles in Disney films like "The Parent Trap" and "Freaky Friday," Lindsay Lohan has faced numerous legal and personal challenges in adulthood, including struggles with substance abuse and legal issues, which she has attributed in part to the pressures of child stardom.
• Cole Sprouse and Dylan Sprouse: The Sprouse twins gained fame through their roles on Disney Channel's "The Suite Life of Zack & Cody." Both Cole and Dylan Sprouse have spoken about the challenges of growing up in the spotlight and have addressed issues of exploitation and mistreatment in the entertainment industry.
• Christina Ricci: Known for her roles in films like "The Addams Family" and "Casper," Christina Ricci began her acting career at a young age. In recent years, she has spoken out about the prevalence of abuse in Hollywood and has been a vocal advocate for survivors of childhood trauma.
• Raven-Symoné: Rising to fame on "The Cosby Show" and later starring in Disney Channel's "That's So Raven," Raven-Symoné has been in the entertainment industry since childhood. She has spoken about her experiences as a child star and has addressed issues of racism and exploitation in Hollywood.
Topic
Looking at the competition channel I noticed they're covering a lot of stories about more recent child actors. I want to take advantage of the popularity and newsworthiness of these celebrities so I'll go looking for a celebrity that's a bit younger than, let's say, Britney Spears. I also want there to be a lot of publicity around the star and for this star themselves to have openly confessed to having suffered abuse. That's why I came up with Demi Lovato. Starting her career on Disney Channel's "Camp Rock" and "Sonny with a Chance," Demi has been open about her struggles with mental health, addiction, and past experiences of abuse. She has used her platform to advocate for mental health awareness and support for survivors of abuse. A video focusing on Demi Lovato could delve into the pressures and expectations placed on child stars, the toll that fame can take on mental health, and the ways in which the entertainment industry both supports and fails its young performers. Moreover, Demi Lovato's widespread popularity and influence would likely attract a large audience, allowing your video to reach a broad range of viewers.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to create your thumbnail?
The thumbnail analysis showed that Sydney Sweeney's thumbnail was very striking. Therefore, I am going to use that thumbnail as a starting point. I want to see a picture of Demi Lovato in the foreground where she is looking into the camera sad, scared or angry. In the background, I want to see the Disney castle as it is always visible at the start of Disney movies. This is because I want the viewer to immediately recognize that this is Disney. I also want to add an element showing that there are secrets that should not be told. In this case, therefore, I chose to have some headlines or tweets added to the right-hand side of the thumbnail showing that there is more to the story than the viewer currently knows. By clicking on the video, they are going to discover what those headlines or tweets are about. Also, there should be a pink/purple cast over the thumbnail as was done with the Sydney Sweeney thumbnail in purple.
Eventually, if you have followed all the steps, this will be the final result:
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Exposing abuse
Viewers like to see their favorite child actors getting justice.
Knowing how to discuss sensitive topics
Viewers in this niche appreciate it when you discuss the facts without covering them up. The issues at hand are often complicated and it can be difficult to talk about them objectively. So make sure you do your research well.
Having their suspicions confirmed
Apparently, many viewers at the time already felt that something was not right. The info in the video now confirms that feeling.
AUDIENCE ANALYSIS
What does the audience not like?
I couldn't find anything.