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Explained by Bananas
Why this
niche?
In this niche, I found a channel that started only 2 months ago and is already getting more than 1.2M+ views per month. This is also a niche where you can really build a brand and a loyal fanbase and the views can grow to millions per video. The great thing is, the competitor’s channel shows us exactly how that’s possible. In this analysis, I’ll break down their approach in detail. So, if you’re looking to start a channel for a younger audience, built around funny storytelling and super simple explanations, then this is the one for you.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. United Kingdom
- 3. Canada
- 4. Europe
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
Primate Economics
Topic analysis
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Video rating
Video analysis
Do's
00:00
Straight to the point
If you skip the first few seconds, you’ll see they actually start the story right away. The sentence “What are tariffs?” feels a bit unnecessary to me, because it just repeats the title and doesn’t really add anything. As a viewer, you’re already ready for the explanation, so a question like that only slows things down. In videos like this, where you need to catch people’s attention quickly, it’s usually better to start right away with the story or an example. So what they did isn’t wrong, but I would leave that part out because it’s not really needed.
00:02
Funny and easy to understand script
'Monkeys live in two countries. Monkey land and banana land. Monkey land has many monkey, but not many banana. Banana land has many banana, but not many monkey...'
What works well here is how the script is kept very simple and funny. But actually, that’s pretty typical for this niche: short sentence explainer videos for a young audience. In this style, it’s normal to simplify complex topics into almost childish examples, like “Monkey land” and “Banana land.” That makes it light, easy to understand, and very recognizable for this kind of content.
00:00
Nice voice-over
I hear a really good voice-over here that tells the story well and uses the right tone for this audience. This is definitely something you can take as an example. In this niche, it’s important to choose a voice that sounds as natural as possible, because the focus is mainly on storytelling.
00:38
Nice video editing
You can also see a certain editing style in the video that really works. There are lots of images, sometimes animated, but the main thing is the humor that’s told through the editing and this is a great example of that. The sound effects they use are also great, because they help create a certain feeling for the viewer. So the most important thing is to find an editor who knows how to tell the story well and not just someone who can add the same funny (animated) images, because that part can be done differently too.
2:29
Humor
I don't think I can say it enough: humor is super important in the script. But what they do here is also a smart move. Normally, I’m not a big fan of asking people to subscribe, because someone will only do that if they actually like your content. But here, they do it differently, they turn it into a joke. Instead of asking people to subscribe, they show an example where someone almost unsubscribes. That kind of twist can actually make people want to subscribe (as long as they like the content, otherwise it still won’t work). Just check the comment down below with 441 people liking it and probably all of them subscribed too. Besides, It also helps that they only bring this up after 2 minutes and 31 seconds, meaning they’ve already provided real value to the viewer.
Don'ts
Couldn't find anything I dont like
Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Primate Economics
Used trigger words
- Explained by bananas
- Crypto
- Tariffs
- Stocks
- Inflation
THUMBNAIL RATING
Thumbnail analysis
Primate Economics
Used thumbnail 1
This thumbnail achieved more than 1M views
This thumbnail works well with the title “Tariffs Explained with Bananas” because the banana makes it fun and easy to understand. Besides, this style can help get people interested in a topic that normally sounds boring to them. So overall, I think this is a really good thumbnail, mainly because the style works so well. There aren’t too many focus points, and the thick lines make it stand out clearly. I would advise not to copy the exact same animal, and if you do want to use it, make sure you give it your own twist (like a different face or expression), so it doesn’t feel like a 1-to-1 copy because that’s something this audience usually doesn’t appreciate.
Primate Economics
Used thumbnail 2
Primate Economics
Used thumbnail 3
Primate Economics
Used thumbnail 4
Primate Economics
Revenue analysis
You can earn between $3 and $10 if your videos are between 8 to 10 minutes long. If your content is about something like sports, the rate will probably stay around $3 to $6. But if you cover topics like dropshipping or other financial subjects, it could easily go up to $10.
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Topic analyses
Video rating
Video analyses
Do's
Don'ts
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Used trigger words
THUMBNAIL RATING
Thumbnail analyses
Used thumbnail 1
Used thumbnail 2
Used thumbnail 3
Used thumbnail 4
Primate Economics
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
How to find topics?
To find good topics in this niche, it’s important that you first understand the style of this channel because that’s where their success really comes from: sarcastic, dry humor, where things are explained in such a simple way that it actually becomes funny. This is something you have to feel and get in order to make it work. So the most important thing in this niche is to build a team that truly understands this style. Of course, you can do it yourself if you're good at it. But if you want to outsource it, the number one rule is: find people who get the humor, or be really good with AI tools.
But the best part is: once you’ve found the right style and team, there’s a lot of potential for big success and our competitor’s channel is clear proof of that. To get back to the topics, I’ll list the 3 most popular videos below so I can show you the pattern and what’s worth building on.
- Inflation Explained with bananas
- Tarrifs Explained with Bananas
- Stocks Explained with Bananas
The topics all follow the same pattern. They’re about money, the economy, or systems people deal with but don’t fully understand. Things like crypto, tariffs, and stocks sound serious or complicated. That’s exactly why using something like “bananas” makes it funnier and easier to understand. It turns boring or confusing stuff into something simple. So the pattern this competition is using: take a dry, finance-related topic and explain it in a way that feels light and kind of ridiculous. That’s what makes it click.
Keep this in mind:
The competitor’s channel mainly focuses on financial topics, and it’s also clear that they’ve built a strong fan base around it. What’s important to point out is that the goal isn’t to copy them exactly. That could easily backfire, especially since they were the first to do it and audiences usually don’t appreciate straight-up copying. That’s why my advice is: stick with the explainer video format (because it works), but choose your own animal or concept.
A great example is this channel: Monkey Economics. See what they’ve done? They don’t use the same monkey in every thumbnail, and they’ve developed their own visual style. And that’s exactly my advice in this niche: don’t copy 1-to-1 but and build your own style, but lean into the kind of topics and formats that are clearly working.
Important information target audience:
Now that I’ve explained how to best approach your channel, I also want to say something about the audience and the topics. You can take this in two directions. One option is to stick with the financial angle — which is what the competitor’s channel is doing. But if we zoom out and really look at who this audience is, we see that it’s mostly young people (mainly men) who are into things like making money online, online business, self-improvement, sarcastic/dry humor, gym culture, and so on. That’s also why the channel Apesthetic Guide is doing well — they focus on fitness, which is another big part of what this audience cares about. So the point is: you don’t have to stick to finance alone. There are multiple directions you can try out to see what connects best with your viewers. The same goes for the title structure. You can stick with the 'Explained with Bananas' format because it clearly works but you could also create your own unique style. Of course, that’s up to you. If you don’t want to take that risk, my advice would be: just keep going with what works: Explained with Bananas. Down below, I'll add a few examples to create a new style:
Or you stick with what we know works but give it your own unique animal.
YouTube: These three channels are also great to use for topic inspiration:
https://www.youtube.com/@MonkeyExplains1999/videos
https://www.youtube.com/@MonkeyEconomic
https://www.youtube.com/@ApestheticGuide
Comments: Another great source of topic inspiration is reading the comments on competitor channels. It helps you get to know the audience and lets you create content that really matches their needs and interests.
Topic:
To create my own topic in this niche, I started by looking at the competitor’s channel. What’s their most popular video? Inflation Explained with Bananas. After that, I brainstormed with Chat to come up with more potential topics. I got a long list, and one of the ideas that stood out was: Dropshipping Explained with Bananas. What’s important to me is that the topic is something people instantly recognize like crypto or tariffs. You don’t want to go too niche here. I also immediately had some thumbnail ideas for this one. You can check those out under How to Create Your Thumbnail.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to create your thumbnail?
I started by taking a screenshot of the thumbnail style used by our competitor channels. Then I asked ChatGPT to analyze that style. After that, I explained that I wanted to create a thumbnail for the title “Dropshipping Explained by Bananas” using a similar style to the competitor’s and this is what it came up with:
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Photoshop
I liked the image, but I wanted the price tag to be red so it would stand out even more.
This is the final result. Even without a title, it works as a clear thumbnail you can understand it in just a split second. So if you’ve followed all the steps, this is the kind of design you can end up with.
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Easy Economics
There are lots of comments from viewers saying they use this channel for their school lessons, or that it helps them understand topics they usually find difficult.
Humor
I can imagine that if you just see these comments, you might not fully understand what they’re talking about. But the main thing to know for now is that the competitor’s channel which I’ll show you in a bit, owes most of its success to its humor and simple storytelling. And this one comment shows how just a single joke can be enough to make a huge number of people want to subscribe to a channel because of one joke.
AUDIENCE ANALYSIS
What does the audience not like?
Channels that copy everything 1-to-1
If there’s one thing this audience really doesn’t like, it’s channels that copy everything 1-to-1. And by that, I mean everything. So if you’re stepping into this niche, it’s important to develop your own style, while still building on what we know works. You can find more on that in the How to Create Your Video section.