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Finance
Why this
niche?
In this niche, I found a channel with an extremely high RPM and a particularly high view vs. subscriber count. The channel only has a small amount of videos online and already thousands of subscribers. On top of that, the channel's topic will only become more relevant in the coming months, so there is a chance for even more views. Also, the competition channel hardly posts at all, so it will be easier to compete with this channel. The production of the videos is a bit different from the production of a standard cash cow video, but you can do a lot yourself in this niche and therefore keep your costs low. For example, you don't need a script writer or voice over.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. United Kingdom
- 3. Australia
- 4. Canada
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
The competition channel in this niche has grown very fast in a short time and viewers are subscribing rapidly. They interview certain individuals from the crypto world and from the comments, it can be concluded that in some cases the interviewers hardly ask any questions. By this I mean that the interviewer asks 1 question and then the speaker speaks for a very long time. This, of course, makes it extremely easy to create this content. Video editing is also very simple. The person who is currently speaking is shown on screen, and further, graphics, articles or visual effects are occasionally added. You can choose to interview people yourself, but if you want to keep it completely anonymous, you can also hire someone to approach people for you to interview and then conduct these interviews. You could think of journalists or journalism students, or people who are interested in crypto themselves. After all, this way they get a chance to speak with famous people in the crypto world and earn money at the same time. This person could think of some questions that could be asked to the interviewee. Also, while picking the people they want to approach, they can do some background research and provide the editor sources. The footage of the interviews themselves hardly needs any editing. It's important to maintain a sense of authenticity, and as you can see, audiences love watching videos longer than an hour. If you have interesting speakers it will not be difficult to keep your viewers enthralled and thus achieve a high AVD. This will benefit your RPM immensely. On a channel like this you can also deviate to other currency-related topics, such as the upcoming central bank digital currency (CBDC).
Crypto Nutshell
Topic analysis
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Video rating
Video analysis
Do's
0:00
Strong opening statement
The video starts with a statement from the interviewee that relates to the topic and generates the viewer's interest.
0:05
Adding sound effects
Add sound effects to support statements in the interview.
0:06
Add images, graphs and articles
At various points in the video, images, graphics or articles are shown that confirm what the speaker is saying and provide variation in the editing.
0:16
Variety in footage
By not always showing just the speaker, it remains more pleasant for the viewer to watch and you better hold their attention.
1:05
Changing background music
The intro is clearly over here. This is evident from the fact that the interviewer now speaks and shares some information about the rest of the video, but also from the fact that the background music changes. To maintain the power of background music, it is important that it fits what the video is about at that moment and is not the same for the entire 90 minutes (in this case).
1:09
Introducing the interviewee
I like that they explained who Michael Saylor is and what his background is. In doing so, they actually explain why he is an authority in this industry and why his statements are credible.
Don'ts
0:08
No subtitles
Up to here, the viewer has been able to read what the speaker is saying. It would make the video even better if the entire video remains subtitled. This does not have to be so big on screen, but can be more subtle.
1:05
Making quality claims about the video
Besides the fact that this interruption takes away from the pace of the video, I am not a fan of these types of statements. Leave it up to the viewer to decide what they think of this video and encourage them to comment. If you want to give a brief introduction to the person being interviewed, the statement 'This will be one of the most important videos you ever watch' could have been omitted.
1:26
Too much personal info
In my opinion, it is not necessary to say where you lived, when and what your situation was like at the time. It is not relevant to the topic of this interview to discuss what your life is like now. The viewer is most likely not coming for you, but for the interviewee.
Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Crypto Nutshell
Used trigger words
- Michael Saylor
- Mark Yusko
- Giovanni Santostasi
- Raoul Pal
- Bitcoin
- Last Chance
- Financial Collapse
- Inflation
- Debt
- Crypto
- Warning!
- Bitcoin Power Law
- $1 Million!
- Prediction
THUMBNAIL RATING
Thumbnail analysis
Crypto Nutshell
Used thumbnail 1
The concept is good, the execution is not
Overall I think the thumbnail style is in the right direction, but the quality of the photos could be better and the text on the thumbnails can certainly be improved. The text on this specific thumbnail sounds more like a title to me. In addition, I think the emotion on the person's face is not very clear and in any case does not match the text. What I like is that there are only 3 focus points: the person, the black/white text and the red/white text. What I would consider a more logical thumbnail is a good photo of Michael Saylor on the right showing some fear, anger or frustration. Then you can think of these types of text as options:
• "IT'S OVER!"
• "GET IT NOW!"
• "IT'S HERE!"
Crypto Nutshell
Used thumbnail 2
Already better, but..
What makes this thumbnail better than the previous one is the fact that there is more emotion on the face of the person on the right. However, I do not think it is a very sharp photo and it could have been more noticeable if, for example, stroke/outerglow had been applied. The person now seems more at one with the background and you want to create layers in your thumbnail. The text is confusing. Is the person on the right talking to Bitcoin? Or is the person on the right talking to the viewer and meaning to say that you only have 3 months to buy or sell Bitcoin? In this case I would increase the resolution of the photo or find a sharper photo that still shows this emotion. I would also go for the following text:
• NOW OR NEVER!
• BIG GAINS COMING!
• PREPARE YOURSELF!
Crypto Nutshell
Used thumbnail 3
Confusing
Due to the current combination of title and thumbnail, I do not fully understand what exactly the thumbnail is about. In principle, the thumbnail is not very bad: it uses 3 focus points, there is clear emotion on the person's face and the correct word (poor) is made red. However, when you then read the title 'Raoul Pal's Warning! Financial Collapse, Inflation, Debt, Bitcoin, Crypto Interview (2024)', I no longer understand what the video will be about and I don't feel triggered to click on the video. Here too, the resolution of the photo could have been higher and if stroke/outerglow had been applied, the person would have been more noticeable.
Crypto Nutshell
Used thumbnail 4
Crypto Nutshell
Revenue analysis
Due to the fact that the channel is in the finance niche and also creates super long content, your RPM will also be very high. So you only need very few views before you start making a profit. In addition, the Bitcoin halving has just taken place and we are at the beginning of the bull run. There will therefore only be more interest in crypto in the near future. Remember, if the most viewed video has over 800,000 views, the channel owner probably made over $10,000 from this one video.
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Topic analyses
Video rating
Video analyses
Do's
Don'ts
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Used trigger words
THUMBNAIL RATING
Thumbnail analyses
Used thumbnail 1
Used thumbnail 2
Used thumbnail 3
Used thumbnail 4
Crypto Nutshell
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
How do I find topics?
To look for people to interview for your channel, I would first explore which tech-savvy celebrities or influential figures in the crypto space frequently engage with controversial or trending topics related to blockchain technology, cryptocurrency regulations, and the future of decentralized finance. Since the audience is primarily interested in the crypto industry, I would prioritize individuals who have made notable contributions or statements within this field.
Google: On Google, I would search for keywords like 'crypto influencers', 'cryptocurrency regulations debate', or 'blockchain technology controversies'. This could lead to articles, interviews, or social media posts where prominent figures in the crypto space express their opinions on various topics.
Crypto Forums and Communities: Platforms like Reddit, Bitcointalk, or Discord channels dedicated to cryptocurrency discussions often highlight controversial topics or debates within the community. By monitoring these platforms, you can identify trending discussions or opinions that align with the interests of the target audience.
Industry Events and Conferences: Keeping track of industry events and conferences where leading figures in the crypto space participate can provide insights into recent discussions, debates, or controversies within the community. These events often generate media coverage or panel discussions that can serve as valuable sources for potential topics.
Crypto News Websites and Blogs: Websites and blogs specializing in cryptocurrency news and analysis often cover controversial topics or opinions shared by influential figures in the industry. By regularly reading these sources, you can stay updated on emerging trends and discussions within the crypto community.
Social Media Monitoring: Platforms like Twitter, TikTok, LinkedIn, and YouTube are popular among crypto influencers for sharing their views and engaging with their audience. Monitoring social media conversations and interactions can help identify individuals who frequently discuss controversial topics or express strong opinions related to cryptocurrency and blockchain technology.
Examples:
I came across a YouTube video where Andreas Antonopoulos debates the scalability of blockchain technology, addressing concerns raised by industry experts. This topic could generate interest among our audience, who are eager to understand the technical challenges facing the crypto industry. Unfortunately, his website mentions he isn't accepting interview invitations at the moment.
Topic
In this case I turned to Twitter to see which individuals have recently spoken about crypto-related topics, how much interaction these statements generated, and how big their profiles are in terms of followers. Currently, Bitcoin halving is current and therefore a trending topic on Twitter. This makes the search very easy for me. That's how I ended up on the Bitcoin magazine website. That's where I found this article. When scanning the articles, I paid attention to whether there was a company name or person's name in the title. This gave me an indication that I could search further for contact information by using these names. Searching Dylan LeClair's name, I found his Twitter profile and website. His website additionally lists his e-mail address, LinkedIn and Twitch information. So you have enough information to approach him for your first interview request. As mentioned, at the time of writing, Bitcoin halving is relevant. What I would like to know from Dylan LeClair is what he thinks the effect of the Bitcoin halving will be or what impact he thinks the current unrest in Israel will have on the crypto scene. Be sure to compose a good email and also explain why it may be of interest to Dylan to participate in the interview.
How to find your freelancers?
As I mentioned before in the competition analysis, although being a bit different than your usual faceless content, the content is extremely easy to make. You can choose to interview people yourself, but if you want to keep it completely anonymous, you can also hire someone to approach people for you to interview and then conduct these interviews. You could think of journalists or journalism students, or people who are interested in crypto themselves. After all, this way they get a chance to speak with famous people in the crypto world and earn money at the same time. This person could think of some questions that could be asked to the interviewee. Also, while picking the people they want to approach, they can do some background research and provide the editor sources. After a quick search on Fiverr, I found this freelancer. His profile fits well with the content of your channel, so I would definitely approach him to see if he can do something for you.
Video editing is also very simple and for this you can look for a 'standard' editor. The person who is currently speaking is shown on screen, and further, graphics, articles or visual effects are occasionally added. The footage of the interviews themselves hardly needs any editing. It's important to maintain a sense of authenticity, and as you can see, audiences love watching videos longer than an hour. If you would like to give an example to your editor of how to make an interview between two people faceless by editing out the interviewer, you can show him this channel. This channel is completely creator faceless.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to create your thumbnail?
In this case, there are two things you can do for creating your thumbnail. You can take a screenshot from the interview where the interviewee's face clearly shows an emotion and add text to it, or you can follow the competition channel. In the latter case, you will look for a clear photo of Dylan LeClair and make sure there is emotion on his face. You place this photo on the right side of your thumbnail because people look from left to right and thus will read your text first. Because you also add text to this thumbnail. Since I could not find very many good photos of Dylan on Google, I would go for the first option in this specific case. I found this video on YouTube interviewing Dylan in a similar setting. This is where I'm going to take a screenshot from. When analyzing the thumbnails of this channel, some options were already given for text you can use, and from these I chose the following text:
• DOOM AWAITS!
Eventually, if you have followed all the steps, this will be the final result:
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
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AUDIENCE ANALYSIS
What does the audience like?
Frequently shared value and newsletters
The creators behind Crypto Nutshell send out a newsletter sharing info and also redirect people to the YouTube channel through this newsletter. Email marketing such as sending newsletters around is extremely valuable and can lead to additional income streams.
Personalities from the crypto space
Within the crypto world, there are certain individuals who are esteemed for their knowledge, sayings and predictions. It is important to find the right individuals for your channel to inspire and inform your viewers.
Sharing their knowledge
A large portion of your viewers will be active in the crypto world themselves and are happy to share their views on the state of affairs and shared knowledge.
AUDIENCE ANALYSIS
What does the audience not like?
Not revisiting your title or thumbnail
Make sure you answer the question you may be raising in your title or thumbnail in your video.
Ambiguous CTAs
You can easily make use of certain wishes or desires with respect to the crypto world in this niche when implementing certain call to action's. In this case, for example, you could also say 'Make sure you subscribe to get BTC to 100k'.
Distracting background music
Make sure the viewer can focus on the story itself and doesn't get annoyed or distracted by the background music.