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Rescued Cats
Why this
niche?
I discovered several channels that began a few months ago and are now receiving millions of views per month. Then I discovered that, similar to the Animal Birth niche, the same audience is looking to these kinds of videos, so we know exactly how to trigger them. Great niche with a lot of potential views!
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. Canada
- 3. United Kingdom
- 4. Australia
- 5. Europe
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
These competition channels do not have a voice-over, so doing a video analysis on these videos doesn't make much sense because you have to add a voice over to make them monetizable. So I would recommend taking a look at the Animal Birth niche as well to see a video analyses that matches your video format more.
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CHANNEL RATING
CHANNEL RATING
Cat Angels United
Topic analysis
Video rating
Video analysis
Do's
00:00
Quick start with a note
It's great to see that they get right into the story without any unnecessary explanation. However, it takes a few seconds before you see the injured mother cat, which is where the viewer has clicked. So I'd recommend starting with that clip right away.
00:00
Subtitles
Because there is no voice over, they use subtitles to tell the story. I would recommend leaving them in because more and more people are watching videos on YouTube with their volume low or off, and by having subtitles, they can still watch your video. And also, by having subtitles, people can follow your video a bit better if their English is not good enough.
00:00
Emotional background music
By adding emotional background music with calm tones, you can really drag the viewer into the story, something they do very well here.
Don'ts
00:00
No voice over
You must use a voice over if you want to monetize your channel. It is possible to monetize your channel using only text, but I would not recommend to take the risk. And with a voice over, you can tell the story much more effectively and draw the viewer into your story.
01:21
Rescued
You can see that the kittens have been rescued after 1 minute and 21 seconds, which is bad for your AVD. People will click away if they see everything is fine, so you must show this clip all the way to the end of your video. So you have to stretch your video more and show how injured the cats are etc. You can do that by using some great hooks in your script to trigger the viewer as an example:
- But if you thought it couldn't get any worse, you really need to see this....
- When you thought you had already seen the worst, just take a look at...
- Will these cats still have a chance to survive or is the end near...
Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Cat Angels United
Used trigger words
- Poor Cat
- Mother Cat
- Survive
- Struggling
- Kittens
- Abandoned Cat
- Homeless Kittens
- Motherless Kitten
- Worried Mother Cat
- A Dying Cat
- Last Moments
- Grown Up Kittens
- Rescue Baby Cats
- Hidden
- Rescue Kitten
- No Sign of Life
THUMBNAIL RATING
Thumbnail analysis
Cat Angels United
Used thumbnail 1
✅ Using real pictures
This channel's target audience are clearly mothers and women, as this thumbnail have over 7 million views. It's not the most shocking thumbnail because they have more shocking ones, but showing a poor looking cat giving milk to their kittens on the streets is apparently triggering enough for this audience to give it so many views.
Cat Angels United
Used thumbnail 2
✅ Triggering photo
This is exactly what I mean by a shocking photo. On these kind of thumbnails, you don't have to add any text or arrows because it's already shocking enough. Always remember, less is more.
Cat Angels United
Used thumbnail 3
❌ No text
This would have been a perfect thumbnail where you have to include a good triggering text. This thumbnail tells a story as you can see, the mother cat looks frightened and the kittens are in the hands of someone else. And by adding the text: ADOPTED! You will have a way more triggering thumbnail.
Cat Angels United
Used thumbnail 4
Cat Angels United
Revenue analysis
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Street Cat Savers
Topic analyses
Video rating
Video analyses
Do's
00:00
Great start!
This is what I mean by show immediately that the cats are not doing well. If you compare this to competition channel 1, these are better clips to show as the first seconds of your video, because you give them right away what they want to see.
00:00
Dramatic background music
This channel also makes good use of the right dramatic/sad background music, bringing the viewer even more into the story.
00:22
Building tension in the story
Despite this channel not having a voice over, they build the tension well in the video. They show that it is a rainy day, and that he suddenly heard a poor cat meowing. These are all important details to drag people into a story. The viewer gets curious and wants to know what is going on, a good trick to keep the viewer watching as long as possible is to start naming these details and hooks in your script.
06:12
Poor cat vs healthy cat
What's great about this video is that unlike channel 1, they wait longer with the clips where the cats starting to get healthy again. This takes at least 6 minutes in this video what is great because you don't want to show that part to fast. Keep the tension high, and trigger them a lot to watch the video until the end.
Don'ts
00:00
No voice over
Again, no voice over. As I mentioned on competition channel 1, you need a voice to get a better story and a higher chance to get monetized.
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Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Street Cat Savers
Used trigger words
- Mother Cat
- No Sign Of Life
- Accident
- Kitten
- Poor Kitten
- Homeless kitten
- Rescue Kittens
- Abandoned
- Lost Mother
- Survive
- Worried Mother Cat
- Tiny Kitten
THUMBNAIL RATING
Thumbnail analyses
Street Cat Savers
Used thumbnail 1
✅ Triggering photo
This channel also uses this thumbnail style as channel 1, so it doesn't make sense to go into the same details here, but I'd like to mention that this is a good intense photo that will definitely trigger the target audience because you see that the cats are in a really bad shape. Go for shocking pictures of a mother cat with kittens where you can clearly see that they are in a bad situation. A bad fur, miserable eyes, poor cats that are painted, left for dead... The more shocking the better.
Street Cat Savers
Used thumbnail 2
Street Cat Savers
Used thumbnail 3
Street Cat Savers
Used thumbnail 4
Cat Angels United
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
Where can you find topics?
Our analyses revealed that the target audience is primarily mothers and women, so I would recommend starting with topics about mother cats/kittens being rescued.
YouTube: Many organizations rescue cats and post videos of them on their YouTube channels. Those channels are likely less concerned about copyright issues because they make a living from donations and showing their work. What I would suggest is that you use their videos and give them a big shout-out in your video, and if they have a donation link, ask your viewers to make a donation and include it in the description. Because by doing this, you helping them and your chances of receiving a copyright strike will be significantly reduced. And if you're lucky, you can get a cooperation with them where they can provide more exclusive content to you. Here are some channels:
https://www.youtube.com/@CatAngelsUnited/videos (Donation link in video description)
https://www.youtube.com/@streetcatsavers (Donation link in video description)
https://www.youtube.com/@KLGamingX-ur8pp/videos (Give shout-out)
Start a private window in your web browser and navigate to YouTube to find more channels. Watch some of these channels' videos and try to get into that algorithm. This will result in new videos being recommended on the homepage or in the recommended section.
Important note:
Try to make your video as unique as possible by adding articles, pictures, animations etc. to prevent getting a reused content warning from YouTube.
TikTok: I simply typed "cat rescued" into the TikTok search bar and discovered plenty of channels that provide this content. Here are a few examples, but there are many more:
https://www.tiktok.com/@dadandcats1999
https://www.tiktok.com/@catmeow105
Important note:
The only thing to watch out for on TikTok is that people post videos from all over the place, so you don't know if you're taking copyrighted content or not. So, before you use content, do some additional research on where these channels obtained it.
Topic
I chose a topic from the Street Cat Savers channels because I believe it is one of the save option because you can give them a big shout-out in your video and a donation link to help them out. Looking at the video, I also saw a great opportunity to take a screenshot for the thumbnail. This is also very important when selecting a topic. You must ensure that there's a emotional moment in the video you can take a screenshot from
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
Title format
According to our competition analysis, it is best to use a screenshot of your video at a point when the mother cat is looking sad and has kittens around her. So I did exactly that, and I took a screenshot at this moment:
YOUR VIDEO
End result
What did I do?
You can't do much with these thumbnails, so all I did was apply some brightness filters and sharpen the screenshot. Then I added triggering text and an arrow because I think it improves the thumbnail slightly, but I think you'll get a great result even if you don't. Because that's what the competition channels are showing.
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Mother cats and poor kittens
One of the most common comments are about how this target audience enjoys watching how a mother cat would do anything for her kittens. They love seeing poor cats being rescued.
Emotional stories
Many emotions are released by this target group when they watch these videos. They experience sadness when they see the terrible situation the cats are in and experience happiness when the cats are rescued and live a better life.
AUDIENCE ANALYSIS
What does the audience not like?
Nothing
I have not been able to find any comments where it becomes clear what this target group does not like. Their love for cats is real, and especially for mother cats with kittens.