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Tragic Stories
Why this
niche?
I like this niche because of the timeless videos. People will look for these videos years after you've posted them. Aside from that, I discovered channels that went viral with their first videos, and I believe there is still room for you to do the same. And there are ways to combine this with news events to increase the chance of going viral. I also have to mention that the competition has some great content, so it will be difficult to outperform them, but I have found some details on how to improve it.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. United Kingdom
- 3. Canada
- 4. Europe
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
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CHANNEL RATING
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CHANNEL RATING
Tragic Stories
Topic analysis
Video rating
Video analysis
Do's
00:00
Great start
''What was meant to be another remarkable chapter in her extraordinary journey, took an unexpected turn claiming the life of the fastest woman on four wheels''.
Great to start this way because you're giving the viewer right away where they clicked for. And this intro can raise a lot of questions. What happened? Why did she die? How could this have happened?
00:00
Nice voice over and background music
The way this voice over sounds in combination with the background music is very good. A clear voice that can tell the story well, that's exactly what you want in this niche. The background music is calm and has a little bit of a thrilling touch. Great choice!
00:21
Real footage
I have said this many times, but if there is a niche in which it's important to show real footage, it is definitely in this niche. This niche is about tragic stories of people, so the focus is on the person themselves. Showing real photos and clips is a must. Gather as many clips and photos you can find of the person so you can make a good story out of it just like they do in this video.
Don'ts
00:00
No start with real footage
Like channel 2 is doing, they're starting with a news channel broadcast referencing what happened. I would recommend doing this as well because that will trigger your viewer even more from the start.
00:45
Not enough hooks
What they do in this video is a very smart way to stretch your video. They begin with a strong introduction and then begin telling the story from the beginning. They go all the way back to Jessi's childhood and how everything began. This results in add a lot of time and make the video longer. The drawback of this strategy is that if you don't have enough hooks that trigger the viewer, people will click away. Because they haven't clicked for her life story, they want to see her TERRIFYING Last Minutes.
To solve this, you have to use a few good hooks in between to trigger the viewer to continue watching. When you're at the end of the paragraph in the script, try adding a hook like this so the story stays interesting enough and you give people a good trigger every now and then:
Hook 1 example: But this is where it gets even more fascinating because..
Hook 2 example: But this is where it went wrong, because..
Hook 3 example: But she/he didn't stop there...
Hook 4 example: But if you think this was the worst of it, think again...
Hook 5 example: But the next thing he/she did was completely astounding...
Hook 6 example: Before we go to where it all went wrong, we first have to explain where it started..
Do's
Don'ts
TITLE RATING
Title analysis
This channel has an interesting pattern that I noticed while watching the titles. Their channel consists of 33 videos out of which 22 titles consist of this title:
The TERRIFYING Last Minutes of *name of person*
The HORRIFYING Last Minutes of name of person*
This title strategy works very well because I have also seen another channel (channel 2) using this title strategy. So I would recommend using this title strategy as well.
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Tragic Stories
Used trigger words
- Horrifying
- Terrifying
- Last minutes
- Fatal accident
- Horrible Crash
- Fatal Record
- Gruesome Death
- Horrible Fall
- Tragic
- Famous
- Disappearance
- Fatal Crash
- Last adventure
THUMBNAIL RATING
Thumbnail analysis
Tragic Stories
Used thumbnail 1
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✅ 3 Focus points
A great thumbnail with 3 focus points: face, arrow, and text. This channel has well understood the rule of using no more than 3 focal points. This is a very good thumbnail, and a good example of how I would make my thumbnails in this niche. The only thing I would add myself is a little more fire and orange colors so that the thumbnail stands out even more.
Tragic Stories
Used thumbnail 2
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✅ Shocking background and real footage
What stands out the most is that the thumbnails with the most shocking crashes perform best on this channel, so is this thumbnail with 1.4M+ views. The use of fire (where a lot of color has been added) or smoke creates a shocking and triggering effect. As an example: If you're scrolling on youtube, then you will rather look at harsh colors than a black and white photo. So a shocking crash with a lot of fire and orange colors has a greater chance of clicks than a thumbnail where you only see some dark smoke. If you have a topic with a shocking crash, increase the brightness to make it stand out even more, just like they did with this thumbnail.
Tragic Stories
Used thumbnail 3
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✅ Arrow
In almost every thumbnail, they use arrows to bring the viewer's focus to a particular point on the image. Because without that arrow, if you look at this thumbnail in split seconds, you probably wouldn't see what's happening. Arrow are also great focus points because they draw a lot of attention.
Tragic Stories
Used thumbnail 4
Tragic Stories
Revenue analysis
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Disaster Stories
Topic analyses
Video rating
Video analyses
Do's
00:00
News broadcasts
A very good start showing a short fragment of a news broadcast, especially when it comes to a famous person who has died in a tragic accident. This will increase the intensity of the video. Note: I think the clip is a bit too long. I would recommend taking small clips from different news channels where they talk about his death and putting them behind each other with some sound effects.
00:08
Real footage
Also on this channel they make a lot of use of real footage. Something I often name, but not less important. The more real footage you use in this niche, the more realistic your video becomes.
00:16
Straight to the point
What we see here is very interesting because this is a different script than competition channel 1. In this video, they come directly to the point, and they don't tell the whole story of Paul Walker's life. First off, let me say that both scripts are great. At channel 1, they build up the story and give the value that you are looking for at the end of the video, while at this channel you get the value you clicked for immediately. You can use both methods, as long as you use enough hooks in between for channel 1 to keep the viewer watching the video for as much time as possible. In this video, they have to stretch time after talking about the fatal accident, and that's something they do very well.
2:48
Autopsy report and details
This is a good example of how they go further in detail after talking about the fatal accident, showing autopsy reports and going deeper into the injuries that Paul Walker suffered. By telling this in detail, the video becomes more intense and people can get even better into how terrible this must have been.
Don'ts
While analyzing this video I couldn't find any don'ts because this is simply a very good video. If you want to step into this niche you can definitely take an example of how this video was made.
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Disaster Stories
Used trigger words
- Terrifying
- Last minutes
- Tragic
- Accident
- Fatal
- Disappeared
- Horrible Tragedy
- Tragic Death
- Horrible Crash
- Burnt Alive
- They Died Here
- Gruesome Death
- Horrifying
THUMBNAIL RATING
Thumbnail analyses
Disaster Stories
Used thumbnail 1
✅ 3 Focus points
The same thumbnail style from competition channel 1 is also used here. A great thumbnail with 3 focus points!
Disaster Stories
Used thumbnail 2
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✅ Shocking real looking footage
Again, we see a very good thumbnail with a triggering shocking photo in the background. I have mentioned it before but the combination of real footage with a shocking crash showing lots of fire, with a triggering text, arrow and person makes this thumbnail very strong. This is exactly how I would create my thumbnails in this niche and would definitely recommend this strategy if you want to start in this niche.
Disaster Stories
Used thumbnail 3
Disaster Stories
Used thumbnail 4
Tragic Stories
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
How do I find topics?
What I noticed about the competition channels is that almost all of their topics are about celebrities, so I'd like to start using that strategy. When selecting a topic, look for as much footage of the accident as possible. The more footage you can find, the better your video. Look for articles, videos, pictures, news broadcasts, memorials from other celebrities/friends/family, police reports from the accident, and so on.
Google: here is a list with 88 celebrities who passed away. I found this list by searching on "celebrities accident passed away"
https://www.imdb.com/list/ls092704926/
YouTube: Look at the competition channels to see which videos performed well and select one of those. Look at how many times this topic has been covered by other channels by simply pasting their title into the YouTube search bar. When a topic has been overdone, it's important to create a video about it from a new angle. One way to do this is to use "news events" in your title or thumbnail. Trigger words like: SHOCKING UPDATE, JUST REVEALED, NEW FOOTAGE can cause people who have already seen the story somewhere else to watch it again because something has happened that they are interested in.
Topic
I chose the Kobe Bryant story because it is the best performing topic on Competition Channel 2 and has not been covered by much other competition channels. And because you will be primarily targeting an American audience with this celebrity.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
Thumbnail format
I would use the same thumbnail strategy as the competition. I began by looking for pictures of the accident itself. I couldn't find any good ones, so I decided to look for a more shocking image and came across this one:
I liked this picture because it looks like that it's been taken with a phone. People watch YouTube because they want to see real videos, because that is how YouTube was used in the past. By using this picture, you will trigger people to click because they think they will see a video of the image.
Kobe Briant
Then I looked for a picture of Kobe Briant, because one thing the competition didn't do well on their thumbnails was use a picture of Kobe looking happy. Because there is nothing to laugh about, he must appear sad or serious. I also wanted to find a photo of Kobe looking slightly to the right, as if he's looking at his own accident. I found this picture
YOUR VIDEO
End result
What did I do?
- Kobe Briant was cut out, highlighted with a brightness filter, sharpened, and a small white brush was added behind him.
- Choose the following text: BURNED ALIVE! Because that assumes that people will be able to see a video of that picture.
- Zoom in on the background image and add an arrow with a lot of background shadow.
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Tragic accidents that could have been avoided
If there is one thing that stands out in the comments, it's the topics where the tragic accident could have been avoided. People feel sad, are frustrated by it and express their feelings about it in the comments.
Heart breaking stories
Whether it's a famous person who has had a tragic accident, or just a terrifying story, as long as it is shocking and heartbreaking, this target group will watch it.
AUDIENCE ANALYSIS
What does the audience not like?
Misconceptions
The target audience disagrees when unimaginable destiny is mentioned when it is clear that the risk of death is high in a story. This is almost the same thing like the comments where people get frustrated about the fact that a death could have been prevented, the target group has a strong opinion on this in every topic.