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Moto Specials
Why this
niche?
IMPORTANT: This niche has some important aspects to consider carefully before getting into it. I have found a channel that is doing extremely well (1.8M/month) in the short time that they exist. That being said, this channel is also vulnerable to copyright, re-used content claims and limited ads. But there are ways that make you less likely to get in trouble. I'll tell you how best to deal with this in the analysis.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. Europe
- 3. United Kingdom
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
Moto Extreme
Topic analysis
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Video rating
Video analysis
Do's
00:04
'You Will Watch'
To start your video with a short summary works great! You show the viewer what's coming and therefore stay longer triggered to keep watching.
00:04
Creating goodwill
Showing who the original video belongs to in the upper left corner of each clip will create goodwill for the owner the clip belongs to. Why most of the creators are sending copyright strikes is because someone took their clip without mentioning their name and for the owner of that clip, that feels like steeling. By mentioning their name in and giving them all the credits for that clip, people are less likely to send you a copyright strike.
00:17
Confirming the title
This channel uses the same title a lot with different types of videos. So it is extra important to use the right videos that work well with your title. They've managed to do that in this video, you get what you came for right at the first clip, so you don't feel like you've been click baited.
00:40
Longer footage
Once you've given the viewers what they wanted to see, you'll notice that longer videos also do well. I personally enjoy videos that have a clear beginning, middle, and end. And it seems like viewers prefer this too, as a matter of fact, I saw a lot of different comments being made about this clip. This clip makes great use of that, allowing viewers to form opinions about the people in it. It starts with a mistake by the BMW driver (beginning), who doesn't let it go and almost starts a road rage incident (middle), and ends with his tire blowing out (end). Some might call it karma.
01:43
Subtitles
Often in these videos, you can't properly hear what the people are saying. Whether it is because of the environment they are in or because they have an accent, adding subtitles is something I would definitely recommend like it is done here.
Don'ts
00:14
Unnecessary promotion
We understand that viewers decide whether to keep watching a video based on the intro. That's why it's important to remove any unnecessary information from the video. If you show these kinds of promotion without giving what they came for, they might just skip instead of watching longer.
00:40
02:06
03:06
Types of transitions
I believe the transitions to the next clip could be improved with better hooks and editing. The way the channel @kickflix does this is a great example of how I would fill in the transitions.
A good example is shown here: https://www.youtube.com/watch?v=L_q-2Ov2Gnw at minute 01:45 and 'if getting clowned by fans wasn't enough'... and this one at 03:45: 'but 20 million is nothing compared to 75 million'. They use hooks like these with every transition which leads to the next topic. This way you can trigger the viewer and actually give them a reason to keep watching. Some other examples you could use for this niche:
• But if you thought this was it, then you're wrong... Because this driver *mention the next case*
• But what this driver does, is nothing compared to... *mention next case*
• But if you thought you had already seen the worst, you're wrong...
04:43
Background music
Choosing the right background music is very important because it affects how the viewer will feel when watching your video. I personally would not choose to add background music to this, and if I would, I'd never choose any kind of heavy metal like they used here. Focus more on a thrilling tone just like this channel does: https://www.youtube.com/watch?v=Qvgtq6Qtk_I
Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Moto Extreme
Used trigger words
- Bikers
- Fight Back
- Cops
- Police
- Killed
- Idiot
- The Best
- Worst nightmares
- Motorcycle moments
- Crazy moments
THUMBNAIL RATING
Thumbnail analysis
Moto Extreme
Used thumbnail 1
✅ Great one!
That's a good thumbnail, clearly thought out. By making sure there are only up to 3 main things to focus on, it's easy to understand. It also goes well with the title, implying that the man on the ground is to blame, with the title "When Bikers Fight Back!"
Moto Extreme
Used thumbnail 2
✅ Good Contrast
Just like the last thumbnail, they did a great job with focus points, but they also paid attention to using contrasting colors. This makes sure the thumbnail really stands out, which clearly worked because it got more than 6.2 million views in 9 months, mainly because of the thumbnail.
Moto Extreme
Used thumbnail 3
✅ This thumbnail got 2.5 million views...
This is a great example of a thumbnail with some clear focus points that convey a clear message. You shouldn't even need a title to understand this thumbnail, and when that's the case, you know you have a good one. Of course, sometimes it's beneficial for the thumbnail and title to complement each other, but if we take a look at this thumbnail then I see a very good thumbnail with some pretty good, triggering focus points. Great thumbnail!
Moto Extreme
Used thumbnail 4
Moto Extreme
Revenue analysis
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Topic analyses
Video rating
Video analyses
Do's
Don'ts
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Used trigger words
THUMBNAIL RATING
Thumbnail analyses
Used thumbnail 1
Used thumbnail 2
Used thumbnail 3
Used thumbnail 4
Moto Extreme
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
How do I find topics
IMPORTANT: Even if you have permission, you can still get a reused content claim. Make sure to pause the video, take screenshots, zoom in, use Google Maps, add arrows, do anything to make the clip look different. If you choose not to ask for permission, at least create goodwill by giving full credit to the original creators. Do this by adding links in your description and crediting the source in your video, like we saw with our competitor channel.
YouTube:
A cool thing we noticed with a competing channel is that they shout out to the creators of the video in the comments, with a link attached. This is very interesting for us because it helps us know where the footage comes from and if they have other content we could use. Since this type of content is often at risk of copyright claims, we need to handle it carefully. So keep in mind, this isn't completely risk-free. If you really want to avoid any strikes, try reaching out to the creator directly to ask for permission to use their footage for educational purposes or a shoutout on your channel. When you mention it's for education or a shoutout, they're more likely to say yes. If you really want to make use of someone's content, because it's an amazing video, you can even offer them a small fee.
TikTok:
TikTok also provides a good platform for this niche to find content. For example, search on keywords like this: Motorcycle dashcams, Motor dash cam night, Viral motorcycle dashcam accidents etc. This way, you reduce the chances of using the same footage as your competitors. Of course, you will never get out of this completely, but you significantly reduce the chances. Try to ask for permission in the comments, the most creators don't mind if you use their footage on a different platform.
https://www.tiktok.com/@saucyeddie
Ask your audience:
Of course, should you have been posting videos for a while, you can always ask your audience if they want to send in any footage that they have been involved in. From that, you can be sure you won't get any claims. Take advantage of the Google Form option, it's easy to use it this way and also free.
Topic
Let's use for this topic the worst performing topic of the competition channel. With this I want to prove that with the right title, thumbnail and videos you can make a good topic of this. I started scrolling and searching for clips on TikTok and then came across the video I linked below.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to create your thumbnail?
So, I did some searching, trying to find videos where you see motorcyclists getting into risky traffic situations because of others, or with others. I found one and took a screenshot that makes you wonder about a lot of things. By doing this, you're already planting the first question in the viewer's head. In this case, it would be: why is the motorcyclist looking back with one hand off the handlebar?
Brighten, sharpen and texture in Photoshop
Then I made sure in Photoshop that the rider is a little more highlighted and the background a little darker. Since the jacket is purple and doesn't stand out very much, I chose to put a color overlay with red over the jacket so it stands out more than it does now. Using the camera raw filter in photoshop, I also chose to turn on the texture, brightness, sharpness and colors.
Text & arrow
Eventually I added the text ALMOST DIED! With an arrow pointing at the other rider so that the thumbnail will raise even more question to the viewer. So if you followed all the steps, then this will be your final end result:
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Giving Their Opinion
The target audience mostly likes to give a certain opinion about the bikers. Because they like to express their opinions, it evokes controversy from the viewers, who are triggered to watch longer because they want to know how it's going to end. So a type of cringe feeling is created by showing these types of videos.
Entertainment
You can see two different groups of people in the audience here. One group enjoys watching fights, while the other group is glad when fights are stopped. But both groups like watching entertaining videos. So, there's a big audience, you can show videos where the rider is either seen as the bad guy or the good guy.
AUDIENCE ANALYSIS
What does the audience not like?
Clickbait
All I could find is that the audience does not immediately get what they came for and therefore feel they are being clickbait. This is because a certain format was used within the titles. I will discuss this more in the title analysis.