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Stealing and Escapes
Why this
niche?
This is a very interesting niche because I discovered a very successful channel, but there is still plenty of room for improvement. Aside from that, there was only one channel that consistently uploaded the same type of content for that niche. All of the other channels I discovered upload a video in this niche every now and then but don't push it through, even if it performs well.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. United Kingdom
- 3. Canada
- 4. Europe
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
Robbers IQ
Topic analysis
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Video rating
Video analysis
Do's
00:00
Great intro
People want to get what they clicked for as soon as possible, which is what this intro does. The title is "The Untold Story Of The World's Greatest Prison Escape," and their script begins with, "This is the... prison, Mexico's most fortified prison, known for its large number of guards." With this beginning, the viewers are triggered even more because they clicked for the greatest prison escape and then discovered that it is also about the most fortified prison. This raises many questions.
00:00
Good storytelling
In this niche, having a good storyteller is extremely important. No matter how good your script may be, if it's not told the right way, there's a chance it won't trigger people enough. This voice over fits this channel perfectly. What also is really important is investing in a great scriptwriter who knows how to write a story.
00:28
Details
If there's something thats very good about this video and that really triggers me, it's the details. As an example: "Therefore the prison walls were doubly fortified, with heavy concrete reinforced with the strongest type of steel.." By naming these kinds of details, you really get into the story because this gives me a certain picture of how heavy and extreme everything is there.
00:54
Real photo's
These images help to bring this story to life. Using photos is undervalued in the YouTube Automation game, and many video editors are only looking for video content to fill up their videos faster. Ask your video editors to use photos and images more if they don't do it because that makes a big difference.
Don'ts
01:00
Stops with captions
I'm not sure why, but they stop captioning after 1 minute in this video. I would strongly advise using captions in these videos because an increasing number of people are watching videos in bed without sound. Also, almost every reel or TikTok where a story is told now has captions, so using them is becoming more and more common for the viewer. I wouldn't recommend using it with yellow letters like they are. Just simple captions like you see on TV are fine.
01:09
Long clips
On some images, the transition to the next clip takes far too long. Especially with pictures, you don't want to show them for too long because it's already a static image, which can quickly become boring.
01:18
Stock footage
If you truly want to outperform this channel, use as little stock footage as possible. I'd rather use real pictures that match the story for the entire video than stock footage. You can also use screenshots from newspapers, animations, internet articles, and other stuff. Just try to make it as realistic as possible, that will perform way better than using stock footage.
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Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Robbers IQ
Used trigger words
- Exposed
- Untold story
- Schocking
- Thief
- Escape
- Dangerous
- Being caught
- Hacked
- Criminal
- Hidden
- Stole
- Scammer
- Mystery Boy
- Genius
- Heavily
- Bank Robber
- Drug Smuggler
- Disturbing
- The Teenager
- The man
THUMBNAIL RATING
Thumbnail analysis
Robbers IQ
Used thumbnail 1
✅ Great thumbnail!
This video has received over 1.4 million views, and I can see why. This thumbnail contains the unexpected element I mentioned in title 2. You see a regular-looking man with a text stating that he sold a fake airport. The first question you have is, "Sorry, what did he do?" How did he accomplish this? Click.
Robbers IQ
Used thumbnail 2
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❌ Common designer mistake
I believe we can all agree that this thumbnail looks incredible. But that is also the problem with this thumbnail. People do not click on something just because it looks amazing, they click on something that triggers them. And this thumbnail doesn't trigger anything besides that someone can think that if the thumbnail looks amazing, the video quality can be the same.
Robbers IQ
Used thumbnail 3
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✅ 3 Focus points
Besides if this is a good thumbnail or not, they understand the max. 3 focus points rule: Person, text, and cafe. Because of that the thumbnail is easy to scan for people.
Robbers IQ
Used thumbnail 4
Robbers IQ
Revenue analysis
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Topic analyses
Video rating
Video analyses
Do's
Don'ts
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Used trigger words
THUMBNAIL RATING
Thumbnail analyses
Used thumbnail 1
Used thumbnail 2
Used thumbnail 3
Used thumbnail 4
Robbers IQ
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
Where do I find topics and content?
IMPORTANT! Finding topics in this niche is a little more difficult than in others because you must choose your topics carefully. You must ensure that your topic has enough footage to showcase. Articles, news broadcasts, CCTV footage, pictures or any other footage from criminals, and so on. Your team would normally handle this, but they aren't magicians. Your video will be less interesting without this footage, so check this out before deciding on your topic.
I don't have a specific place for getting these topics. But I will give you some suggestions:
- Google: Search for articles with the biggest robberies or the most insane escapes
- YouTube: Search for videos with the biggest robberies or most insane escapes. Especially top 10 videos are interresting because most of the time they contain footage from the event itself.
- ChatGPT: Ask for robberies or escapes per country for example.
- TikTok: Great place to find real footage of escapes or robberies
Topic
I used al the tools I mentioned above and I found this topic: Hatton Gardon Heist
I chose this topic because it is a well-known heist in England but is unknown in the rest of the world. Because the case has been solved, there is plenty of information and footage available. They even made a film about it, which you can use in your video. Aside from that, something really interesting happened in that heist. They operated with 5/6 people and one of them was 76 years old. Remember what we learned from analyzing the titles and thumbnails? It's great to use something unexpected in the title and thumbnail, and this is something like that.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to build the thumbnail?
Like I already mentioned when choosing the topic, the interesting part about this robbery is that one man of the group is 76 years old. So first off I looked for the picture of that man and I found this one:
Then I looked for a picture of someone breaking into a vault or breaking into something. It had to look dramatic with splashing glass or fire. With some research I found this picture on Google:
YOUR VIDEO
End result
Title thumbnail combination
Like I mentioned in creating the title, I chose to mention that it's about a old men who robbed the bank in the thumbnail. Because the thumbnail and title now work perfectly together. When the target audience reads the title first, they will be triggered because they see $21 MILLION was robbed and when they look at the thumbnail, they see an 80-year-old did it. Extremely triggering.
Realistic thumbnail
Remember the thumbnail analysis with the guy who sold a fake airport? That thumbnail was great because it looked realistic and unexpected. I tried to do the same with this thumbnail, but then went a step further with a real-life situation.
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Choosing the side of the criminal
What is very interesting to see in the comments is that several people side with the criminal or prisoner when they commit a crime.
Fraud
This is an interesting comment, because it shows that people find a topic about fraud more cruel than a robbery.
AUDIENCE ANALYSIS
What does the audience not like?
Too much stockfootage
Always beware of too much fake stock footage. Especially since often the same stock footage is used in multiple channels. If you do use stock footage, it is best to do so without showing faces, so viewers get the feeling that not too much of it is being used.