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Modern woman
Why this
niche?
This is an excellent niche because of the strong emotional audience that supports it. The men who watch these videos are in emotional pain and want to be heard. This type of content helps them do so, and it is easy to convert them into a (paid) community. On the other hand, this is a male-dominated niche that can be triggering for women. I analyzed this niche from a business point of view and disassociated myself from anything these channels do.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. United Kingdom
- 3. Canada
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
In this niche I found this channel that mainly talks about the hate towards modern women. This target group has a specific mindset about women who divorce their husbands and think they are much better off without them. You can compare this to Andrew Tate's way of thinking. This target group hate women who want to be independent, looking for attention through social media, high bodycounts, they do nothing wrong themselves but always blame other people. Divorced men love these videos because they've often experienced the same thing, and feel like they're being understood here.
HL - Talk That Thought
Topic analysis
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Video rating
Video analysis
Do's
00:00
Giving where they clicked for
Beginning with clips of women sharing their feelings after divorce is a great way to give the audience what they clicked for. These clips are triggering the audience exactly how you want it to. The only issue is that the intro is a little too long due to the length of the clips. (See also don'ts)
00:29
A script with a strong opinion
What I've noticed on this channel and video is that the voice over has a strong opinion about women. When you go to the TikTok page of the woman in this video, you'll see more positive than negative comments from other women who support her. However on this channel, they take a small part of the whole story and frame that woman as if she regrets everything. Whether you agree with this or not is a different discussion, but it is something that works very well in this niche because it is what the target audience wants to see.
01:41
Answer, summarize, announce next clip
A very good trick to keep the viewer watching for as long as possible is to apply this trick in your video: reply to the clip has just been shown, summarize, and announce the next clip. As an example:
- You thought that you could just get out of a 27-year-old at 55 and get a man by just snapping your fingers? Well you played yourself.. (answer)
- This woman tried all her tricks and thirst trap to get Chad to commit with no success. (summerize)
- Just look at how far she went to be sexy and sensual at 55 (announce next clip)
Don'ts
00:00
Too many clips
Don't get me wrong, it's good to show these clips in the intro, but I think it takes a bit too long (30 seconds) before the voice over start talking. This can make people feel like it's a kind of compilation video without the story being told clearly by a voice over. For example, I had done the 3rd clip first because that one was the most emotional and then let the voice talk so you are getting straight to the point and the intro doesn’t take that long.
10:05
Too long outro
This outro lasts 20 seconds, and that can really be much shorter. Most people will have already clicked away. To keep the AVD as high as possible, it is best to keep the outro as short as possible.
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Do's
Don'ts
TITLE RATING
Title analysis
On this channel I see a certain pattern that comes back again and again in the titels. They often use the same trigger words that come back in almost every title:
Regret, Destroying, Divorcing, Husband.
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
HL - Talk That Thought
Used trigger words
- Divorcing
- Lonely Woman
- Husband
- Instantly Regret
- Crying
- Chad
- Destroys
- Marriage
- Independent woman
- Replaced
- Single
- Modern Woman
- Ruins
- Jealous
THUMBNAIL RATING
Thumbnail analysis
HL - Talk That Thought
Used thumbnail 1
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❌ Too much going on
I didn't know where to look when I saw this thumbnail because I was too distracted by all the faces, colors, and text. This thumbnail is far too chaotic. Faces and text are huge trigger points, and as I've said before, you don't want more than three trigger points, so:
- Don't use more than 2 or 3 words in your thumbnail
- Use as few faces as possible.
HL - Talk That Thought
Used thumbnail 2
❌ Too much text and face
Why would you use 3 faces to express the same emotion? That's a great waste of your focus points. And if you already used 3 faces, there is definitely no room anymore for so much text. For this thumbnail I would have used just 1 emotional face with the text: "HE GOT ARRESTED!"
What would raise more questions to you?
- My man got arrested because he stole some candy at a grocery store at 5pm yesterday.
- My man got arrested
Besides, if people want to take the time to read all of that, they can't have any questions because you've already explained everything to them. And that is precisely what you do not want to happen. You want to raise questions so that people will click on your video to have their questions answered. So remember, less is more.
HL - Talk That Thought
Used thumbnail 3
HL - Talk That Thought
Used thumbnail 4
HL - Talk That Thought
Revenue analysis
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Topic analyses
Video rating
Video analyses
Do's
Don'ts
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Used trigger words
THUMBNAIL RATING
Thumbnail analyses
Used thumbnail 1
Used thumbnail 2
Used thumbnail 3
Used thumbnail 4
HL - Talk That Thought
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
Where do I find topics?
You need to look for people who tell their stories on TikTok. Tiktok is full of people who share their personal stories about divorces, relationships and dating after divorce. I mainly searched for the keywords: Divorce, divorce stories, divorced woman, divorcedat30, datingafterdivorced and then you come out on these hastags: #Divorced #divorceddiaries
What i see a lot is that when people share their story they will make a part 2, part 3, part 4 or more because they can't tell the whole story in one video so you'll have a a lot of content to use for your video.
Important
When I was looking for videos on TikTok about people sharing their stories, I couldn't find a single "modern woman" that this target audience loves to bash. So what the competition channels are doing is looking for (divorce) stories on TikTok, stopping that TikTok video at a point where that woman is saying something that you can frame in a "bad" way so that she appears to be a "modern woman." So you're basically going to do is analyze their stories, but you're always negative and if you want to succeed in this niche, that is the way to go.
Copyrights
The videos of these women contain copyrights (just like any other video on the internet, unless it has a creative commons license). However, because most "regular" people who post on social media are unaware of these rules, the risk of getting into trouble with copyrights is low. However, if you want to make a safer video, I recommend combining multiple stories from different women into one video because your video will be more likely to be considered fair use.
Topic
When I did this, I found this TikTok account from @_kim_beyer_
She made a whole playlist with 15 parts where she's talking about her divorce and she also shares a lot of old photo's from their marriage. So plenty of content!
Articles/video references
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YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
Pictures
I noticed in the thumbnail analyses that the best thumbnails of the competition all had a picture of a woman showing a lot of emotion or crying. So I went to that person's TikTok account and looked for a video where I could take a screenshot of the woman looking sexy and another video where she was crying. These are the screenshots:
Note
As you can see, the images of this woman are not the same as the woman we chose for the topic. That's because, after creating this thumbnail, I double-checked everything and discovered that this woman's story was not good enough for a whole video. But I really liked the thumbnail format I created, and I believe you can learn a lot from it, so I decided to keep this thumbnail.
YOUR VIDEO
End result
Format
This thumbnail format with two pictures side by side is ideal for showing a before and after. And that works well for developing a story line for this niche in which you can show a before where the woman believes she made a good decision and an after where she shows regret for making that decision.
Try it out
You can easily create this thumbnail in Canva. It's as simple as finding the right emotion in a video, taking a screenshot, putting the pictures side by side with a black bar in the middle, brightening the pictures to make them stand out more, adding text on top, and adding an arrow. That's all.
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Modern woman logic
When I was analyzing the comments, I noticed that these men hate the ''modern women'' of today. By modern women i mean as example: women who want to be independent, have a high body count, are looking for attention, are not satisfied with the "good guy," and that the problem is never the fault of the woman but always of someone else.
Seeing recognizable patterns
What I also noticed is that this audience often experienced the same thing as in the videos. Divorced men tell their own stories and see a lot of patterns in the videos.
Men support men
If there is something that also stands out is that these men want to support each other. They warn each other, and want to keep each other from this kind of "modern woman.
AUDIENCE ANALYSIS
What does the audience not like?
Nothing to mention
I have not been able to find anything that the target audience does not like. They mostly talk about the video itself and express their hate on modern women.