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Spiritual
Why this
niche?
I found a few newly launched channels in this niche and they are performing well. Also, the RPM in this niche might be really high because, from what I have seen, many online courses are advertising on videos in the affirmation/manifestation niche. I saw proof of a channel in that niche having an RPM of $20+ roughly a year ago. The videos of this niche are getting very near to that niche, so if that's the case, this may be a massive gold mine.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. United Kingdom
- 3. Australia
- 4. Canada
- 5. Europe
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
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CHANNEL RATING
CHANNEL RATING
Luminara
Topic analysis
Video rating
Video analysis
Do's
00:05
Great trick
'if you're watching this video, then it is the Universe that brought it for you. Keep watching...'
Because this audience believes so much in the spiritual world, this way you can easily make the viewer believe that this is the reason why they clicked on this video and that can be one of the reasons why they will continue watching.
00:12
Good script
The narrator wants the viewer to see something/to imagine something. This is a good way to get the viewer into the story right from the beginning of the video, especially with the example he names because this is something that probably many people experience. They do the same thing at 1:47 they're really trying to engage with the viewer in this video. They often want you to imagine something, or talk about examples that many people experience, and I really get the idea that the narrator is talking to me when I watch the video. They use the word "you" a lot. So they really want to have some kind of conversation with you as a viewer. This is a very good way to keep the viewer watching the video as long as possible.
00:06
A good voice over with the right timing
I felt like I was listening to an older person who can tell a good story, with the right timing and tone. Especially in this niche it's important to focus well on a good voice over, because as you can see they don't use footage where you see a story as a viewer, so you really have to rely on a good voice and a good script.
02:10
Spiritual footage
Although you guys know I'm a fan of using real footage in a video, that doesn't fit in this niche. In this niche, it's good to use this kind of spiritual footage. This is something these people believe in, which they can experience peace and strength from. For that reason, I think this editing and footage fits well with the niche, and so I would definitely recommend using this kind of spiritual images as well, simply because that is what this target audience loves to see.
Don'ts
00:00
Starting with a quote
This is something I wouldn't start with. You would prefer that you immediately have the voice over speaking in the first seconds of the video and that the words in the script immediately trigger the viewer to continue watching. Now in this video that only happens after you have to look at a quote for 5 seconds first. So I would leave this part out, and start the video from 00:05. Remember: the first seconds of the video are the most important, so you want to make good use of those first seconds.
Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Luminara
Used trigger words
- Manifestation
- Secret
- Spiritual
- Universe
- Spiritual Energy
- God
- Universal Laws
- Raise your Vibration
- Energy Manipulation
- Clairvoyance
- Synchronicities
- The Mind
- Spiritual Tests
- Secret Power
- Dimensions
- Subconscious
THUMBNAIL RATING
Thumbnail analysis
Luminara
Used thumbnail 1
✅ 2/3 focus points
Because of the 2/3 of trigger points, the thumbnail is clean and easy to follow. This thumbnail is also triggering for this target audience since they believe in spiritual communication, and this thumbnail suggests there is another method of communication.
Luminara
Used thumbnail 2
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✅ Spiritual pictures/colors
Using images that can be seen through a human skull and highlight light that suggests there is energy flowing, works well in this niche. The more "weird" these images are looking, the more it triggers this audience. It also works well if you use bright colors because this stands out well against the black YouTube background
Luminara
Used thumbnail 3
Luminara
Used thumbnail 4
Luminara
Revenue analysis
It could be possible that this niche has a very high RPM. This niche is very similar to the manifestation niche, and the RPM in this niche can reach crazy highs of $10 to $20 because a lot of courses play ads on those videos. It could be that YouTube also plays these ads on this niche and if that is the case, this can be an insane gold mine.
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
The Power Of You
Topic analyses
Video rating
Video analyses
Do's
00:06
Asking questions to the viewer
This is a strong intro because they want to connect with the viewer on this channel as well. They ask a question that many people can recognize themselves in. This is how you immediately grab the viewer's attention and as I pointed out in channel 1, this is a good trick to make the viewer continue watching the video.
00:22
Great strategy
'Frustrating isn't it?'
What they do here is very good. So they start this video by asking the viewer questions, they try to explain a situation where a lot of people can feel addressed and experience that, and then they say: it's frustrating huh? So they actually answer the question and situation that they outlined earlier. And chances are, that the viewer is experiencing this the same way, otherwise they haven't clicked on the video. But my point about this is that it's all about the details. This is a very short sentence, but it can trigger the viewer a lot because they can feel understood, which results in them continuing to watch the video.
00:07
Nice voice over and background music
This channel also uses a good voice about who can tell the story well. As I pointed out at channel 1, this is actually very important in this niche, because it's mainly about the script and not so much about the footage you see when you watch the video because the images don't tell a real story, but rather give the feeling that the viewer has while watching the video. So I would definitely choose a somewhat older, calming voice that can tell the story well.
Don'ts
00:00
Not straight to the point
Also at this channel they start by showing a quote which lasts 6 seconds before the video starts. As I explained at competition channel 1, I would start immediately with the voice over and choose the right triggering words for an intro so that the viewer wants to continue watching the video.
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
The Power Of You
Used trigger words
- Visualize
- Spiritual Healer
- High Vibrational
- Energy
- Language of God
- Higher Self
- Manifest
- Spiritual Journey
- 5th Dimension
- Universe
- Spiritual Energy
- 4th Dimension
- Flow State
- Law of Vibration
- Spiritual Awakening
- Psyche
- Prayer
THUMBNAIL RATING
Thumbnail analyses
The Power Of You
Used thumbnail 1
✅ 3 focus points
Just like channel 1, this channel understands to not use more than 3 trigger points and by that, the thumbnail is easy to follow. I don't particularly like this background image. I think it is too difficult to understand, but on the other hand, it can also be triggering because the audience wants to understand what they mean.
The Power Of You
Used thumbnail 2
❌ Too much text
I would recommend using no more than 2/3 of words, make them easy to read and not too long. People are scanning your thumbnail in a split second, and the words must grab their attention. If your text is too lengthy, you cannot achieve this effect.
The Power Of You
Used thumbnail 3
The Power Of You
Used thumbnail 4
Luminara
Revenue analyses
It could be possible that this niche has a very high RPM. This niche is very similar to the affirmation/manifestation niche, and the RPM in this niche can reach crazy highs of $10 to $20 because a lot of courses play ads on those videos. It could be that YouTube also plays these ads on this niche and if that is the case, this can be an insane gold mine.
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
Where can I find topics?
To be honest, I do not have much in depth knowledge about these topics. This is also not a niche where you just do some google search actions, and you have a bunch of topics. So to fix that is to simply look at which topics are doing well at the competition channels, tweak them a little bit and work from there. What you also can do is click on the most popular video of the competition in a private window and see which videos YouTube is recommending next to that video. YouTube is recommending these videos because the audience is interested in these videos, so that can give you a lot of inspiration as well.
Another option is to look at TikTok and see which topics are performing good in the spiritual niche. Simply type in one of these keywords and work from there: #spiritual #manifest #universe
Important
If you don't have much in depth knowledge about these topics as well, it's really important that you have a scriptwriter who does have knowledge about your niche. If you don't have a scriptwriter who understands this niche, it will be hard to succeed. Normally I would also recommend finding a video editor who understands this niche but as far as I can tell, the video editing is nothing special with simply showing spiritual images. But if you can find a video editor who's interested in the spiritual world, that would be better off course.
Topic
I would definitely go for a topic that has something to do with manifesting and money in the first place because that's where the RPM should be the highest. Also because this topic performed well on one of the competition channels, so I would definitely try that out.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to create your title?
What we have learned from our analyses is that the competition often using human anatomy pictures. So that's where my research started. I typed into Google: "human anatomy glow" and I found this picture:
I really liked this picture because the blue light really catches your eye against a black background. Besides that, the picture already highlighted something in the humans head, so the only thing I need to do is add a triggering text to it and you're done.
YOUR VIDEO
End result
What did I do?
- Picture: I deleted the watermarks within Photoshop (the chances are low, but I would not recommend using a picture with watermarks because you can get sued. This thumbnail is only for demonstration purposes) and after that I cut out the picture
- Text: I chose to use the text "RELEASE THIS ENERGY" because what we have learned from our analyses is that this audience wants to learn something. By adding this sentence, it suggests that they are going to learn something and, even better, can do something themselves. So expect this to be really triggering for this audience.
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Spiritual videos about the Universe
This target group believes in the universe. They are conscious, believe in manifestation, and in God. They value these topics and express their feelings about this in the comments.
Motivate each other
This target group likes to motivate each other. They write a lot of comments like this and believe that's the thing someone else needs to read at that moment.
AUDIENCE ANALYSIS
What does the audience not like?
Nothing
I haven't really been able to do anything that this audience doesn't like. They like videos that are about the universe, spiritual energy, God, manifesting, visualizing etc.