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Bad cops
Why this
niche?
This is a great niche because going viral can result in millions of views. People can't get enough of this type of content because everything that happens is based on true events. One channel began in June and has now received 18 million views this month. Crazy results and tons of potential!
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. United Kingdom
- 3. Canada
- 4. Europe
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
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CHANNEL RATING
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CHANNEL RATING
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Court Analyses
Topic analysis
Video rating
Video analysis
Do's
00:00
Real footage
When you start with footage from a news channel, you give the impression that the topic is serious and real. Because only the important things get the news, right? As a result, you will catch the attention of the viewers because there has to be something interesting happening. BUT, could they have chosen something better? Yes. I think it would be more effective if they skipped the first part where someone is standing in court and only showed the news part.
00:05
Just a note
They've added a spoken person to their videos, but showing clips of him talking doesn't seem to add much value. You can easily replace him with anything else without affecting your AVD. So don't worry, you can do it as an faceless channel.
00:10
How you should do you intro's as well
I frequently see long intros with people taking plenty of time getting to the point of the video. Most of your viewers will leave within the first 5 seconds because they did not have the patience to wait because you did not provide them with what they clicked for. So get to the point as quickly as possible. This channel had almost no intro and started right away. This is how you should do it as well.
00:15
Action
The audience who clicked on this video clicked on that video because somebody killed everybody in the courtroom to avoid prison. Within 00:15 seconds they got where they came for. But they showed not everything, they only showed a small piece to trigger your interest and then start talking about how it happened. Excellent strategy for keeping your AVD healthy.
00:23
Using real footage
To make your story more realistic, include pictures, videos, articles, chat messages, and anything else you can find about the actual case. Your video editor needs something to work with so the more real footage you have, the better your story will be.
Don'ts
00:46
Story stretching
Because they needed to get more than 8 minutes, they stretched the story a lot with uninteresting information. I would rather prefer a top three format in which you jump from case to case with only the most interesting pieces of those cases
03:34
Bad stock footage
I understand that they had to use stock footage to stretch the story, but if you must use stock footage, avoid using faces at all costs. Why? Because the emotions in stock footage are always fake, everyone recognizes it as acting and that will lower the credibility of your video and story. So if you have to use it, choose to show hands or legs or someone back for example.
05:36
Asking to subscribe
First off, if you want to ask people to subscribe to your channel, this is the way to go. Short call to action and at a point they gave a lot of value. But I've pointed this out before, when did you subscribe to a channel before when someone asked it to you? Exactly. You only subscribe to someone's channel if you really like their content, right? For this type of content it's really hard to ask to subscribe at the right moment because when somebody is completely lost in your story, you don't want to pull that viewer out of your story. So I'd rather not ask it and instead add a call to action in the comments and in your description, rather than pulling someone out of your story to ask them to subscribe, which may irritate that person and cause you to lose that person.
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Do's
1:41
Great transition trick
This little trick is so good if you want to keep people watching longer to your videos. The voice-over wants to take you into the next case telling you, ''The only person close to HER level of nastiness is Joyce Mitchell. And you'll see what i mean, soon...'' And then he goes on to the next case. This is so incredibly good because it triggers you to continue watching the next case as well.
00:11
Real footage
Again, this channel makes some good use of real footage. And if there's anything that's important in this niche, then that's it. Especially the parts from television broadcasts. So this is definitely a good part from this video. The only thing i would have done differently is the timing. I would have chosen to show these television broadcasts (00:11) at the beginning of the video, instead of a Rihanna standing there singing her song which adds absolutely nothing.
Don'ts
00:00
Big risk and wrong timing
The first 5-10 seconds of your video are one of the most important because the viewer wants to get what they clicked for as soon as possible. I get the joke but talking for the first 7 seconds of Rihanna could make a lot people click away because they think they are clickbaited. And why would you use so much risk to use a clip of the super bowl and also play the sound of it to get copyright striked? Don't you want to earn money with your videos? 😅
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Court Analyses
Used trigger words
- Cops
- Drunk Female
- Drunk People
- Dirty Cops
- Arrested
- Fake Cops
- Corrupt Cops
- Caught On
- Caught on Camera
- Female killers
- Life Senteces
- Courtroom
- Destroyed
- Teens
- Shocking
- Craziest
- Gone Crazy
- Suspects
- Death Row
- Most Bizarre
- Dangerous
- Inmates
- Killed
- Prison
- Courtroom Moments
THUMBNAIL RATING
Thumbnail analysis
Court Analyses
Used thumbnail 1
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✅ Orange suit and amazing thumbnail
On almost every thumbnail you'll see someone in a orange suit. If you look closely you can see that they edited that in and it's a great way to let people think it's a criminal that's laying on the ground. This thumbnail is perfect in my opinion. Can recommend anything you see on this thumbnail
Court Analyses
Used thumbnail 2
✅ Situations picking
What this channel is really good at is creating situations who look realistic and by just adding a triggering text they create a great triggering thumbnail. I would recommend checking out their channel and learn from how they create those situations, they have plenty of them.
Court Analyses
Used thumbnail 3
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✅ 3 Focus points
If you have read some other analyses you know that 3 focus points on a thumbnail is really important to let people follow and understand your thumnbnail
Court Analyses
Used thumbnail 4
❌ Not so triggering
Court Analyses
Revenue analysis
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Police Files
Topic analyses
Video rating
Video analyses
Do's
00:04
Straight to the point
It only takes 4 seconds to get to the story of the video, which is great! People don't have time to watch a long, boring intro. People click on a video because of the title/thumbnail and they just want to see what they clicked for as soon as possible. So this is an excellent example of a good intro, if you just look at the script. About the editing itself, I have a different opinion...(See Don'ts)
00:00
Voice over
I like the voice over. He has a full sound and can be heard clearly.
Don'ts
00:00
Chaotic video editing
In the first 25 seconds of this video, I honestly have no idea where to look. Subtitles, a large watermark, chaotic video effects, sound effects, and animations are all over the place. The background music and volume was also something I don't like. You want to trigger people, but their has to be a balance and this is far too much.
01:31
Unclear subtitles
There are subtitles, but you can't really read them because of the watermark. Subtitles are meant to help people understand what's being said, so it's important to make them easy to see and read. That needs to be much better here.
17:00
Cases are way too long
The first case took 17 minutes and that's way too long. Just cut out the most interesting parts and showcase them.
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Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Police Files
Used trigger words
- Dirty Cops
- Dumb cops
- Rookie cops
- Racist Cops
- Suspects
- Idiot Cops
- FBI
- Corrupt Cops
- Humiliated
- Evil Cops
- Jail
- Instant Karma
- Been Caught
- Got Owned
- Embarrassed
- Teenagers
THUMBNAIL RATING
Thumbnail analyses
Police Files
Used thumbnail 1
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7.9 million views..
This thumbnail has received an insane 7.9 million views. But, in my opinion, this thumbnail isn't worth that many views because it's obvious that it's fake, and that doesn't trigger me at all. But, if I had to analyze why this thumbnail worked, it's because of the three focus points (man with middle finger, female cop, and text), and the scene/situations that have been created.
Police Files
Used thumbnail 2
❌ Chaotic
This thumbnail made me laugh so hard. If you look closely at what each person is doing on this thumbnail, it looks so weird. But lets put that to the side, there is to much going on, no triggering text, you can see that's fake, to me this doesn't trigger at all.
Police Files
Used thumbnail 3
Police Files
Used thumbnail 4
Court Analyses
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
Copyright information
I'm not a lawyer, and this is what I know based on some Google research, so please confirm this with your own research as well. I'm not responsible for any copyright strikes, I'm just sharing everything I know.
In the United States, any citizen or organization can apply for a Public Record Request at a police station, where they can request bodycam, security camera, and dashcam footage from a police case. This footage, which the police station is releasing, is always (as the name implies) a freely available record and may be used copyright free. But there is one thing to mention. Most of the time, when someone makes a Public Records Request, you must pay the police station a fee for the work they have to do. When someone receives those records, they frequently assume that they own the rights to them. As far as I know, that is not true, and they do not have that right because the records are public. However, please confirm this for yourself.
So far as I know, the only way to get "in trouble" is to use a video from another channel with a watermark from that channel. Because they can recognize their watermark and assume they own the rights to that video and can send you a strike (even though they are not in their right, as far as I am aware). So what I would do is use footage without watermarks or overlay the watermark with something else, such as your logo, so they can't tell you used their video.
Where do I find topics and content?
There is a lot of content to choose from on these channels:
https://www.youtube.com/@LawAndCrime
https://www.youtube.com/@PoliceActivity
Or simply type in the YouTube search bar "Corrupt Cop"for example and filter on this week or month and see if you can find any bodycam or cctv footage or something like that.
Topic
I discovered this video on the Law and Crime channel about cops admitting to arresting the wrong person but still arresting him. I would make this your main case, put it on the thumbnail, and begin your video with it. Fill the rest of your video with two more cases that relate to your title.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
Picture
I simply took a screenshot on a moment where a lot of action was happening.
YOUR VIDEO
End result
3 focus points
I turned the image around and cut out the face of a police officer who was half-way across the screen because his face was a focus point for me. You don't want more than three focus points because this will make the thumbnail harder to follow and understand. The focus points are now, the police men, the suspect and the text with the arrow.
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Choosing the side of the criminals
What I see a lot in the comments is the fact that people are choosing the side off the criminals.
Exposing Corrupt Cops
If there is anything that people in this niche are very interested in, it is: bad cop, racist cop, stupid cop, etc. They love watching cops make big mistakes. The comments are full of them. So that's exactly what I would recommend, to emphasize cops doing stupid/bad things in this niche.
Bad Cop vs Innocent child
If there are some topics people like to comment on, it is this topic ''Bad cops VS inncocent child''. I have noticed in the comments that people can stand this very badly and let themselves go completely wild in the comments.
AUDIENCE ANALYSIS
What does the audience not like?
Mistakes
One obvious example, but people are paying close attention to details that are incorrect.