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Analysed by 
Jordi
YouTube Automation Expert

Nostalgia

This niche was published on
Dec 24, 2023
Insane Car Features that VANISHED
1.3M views · 2 days ago
Nostalgia
Nostalgia
Nostalgia
Nostalgia

Why this

category
Stories
Format
Documentary
Relevance
Evergreen

niche?

One competition channel went viral in their first month, with a video that has 1.5 million views. So there's no doubt that this niche is interesting enough to try. There is also much room for improvement so that you can outperform your competition.

Success chance

High

Saturation level

Medium

Experience level

Beginner

Audience

analyses

Male audience
50%
0
50
100
Female audience
50%
0
50
100
Geography
  • 1. United States
  • 2. Canada
Average age
40
-
85
 years
0
10
20
30
40
50
60
70
80
90
100

AUDIENCE ANALYSIS

What does the audience like?

LIKE

Memories

What stands out most in the comments is that the target audience gets a lot of memories from the past through these videos and they like to share them in the comments.

LIKE

Imaging

I conducted a lot of research to see if the 50's, 60's, 70's, and 80's could all be in one niche because these may be separate audiences. What I've seen on multiple channels in this niche, is that this isn't a problem, and that people who weren't born during those eras or have no memory of them enjoy watching these videos as well. As you can see in the comments, this could be due to curiosity, or because their grandparents or other relatives told them many stories about the good old days.

LIKE

AUDIENCE ANALYSIS

What does the audience not like?

not like

Nothing

Couldn't find anything that this audience clearly doesn't like.

not like
NOT LIKE

Competition

analysis

Competition ANALYSIS

These channels are showing potential for this niche.

LAST UPDATED ON 
Dec 18, 2023
STARTED AT
Oct 30, 2023
TOTAL VIEWS
2,877,485
VIDEO LENGTH
8-11 min
TOTAL VIDEOS
7 videos

American Rewind

Topic analysis

10 Old Home Features… That Have FADED Into History
1.4M views • 2 weeks ago
10 Car Innovations... That DID NOT Stand the Test of Time
1.4M views • 1 month ago
10 Everyday Objects Of The Past… That Have VANISHED
110K views • 7 days ago
10 Things From 1970s Childhood… GONE Forever
15K views • 1 month ago

This rating is based on the analysis and research we have done.

1 star = Extremely bad
2 stars = Bad
3 stars = Good, but a lot of room for improvement
4 stars = Great with some room for improvement
5 stars = Excelent, there is almost no room for improvement

Video rating

Video analysis

Do's

Click on timestamp

00:00

To the point

They get straight to the point by showing well known car features to get in that nostalgic feeling. You get straight away where you clicked for and that's all you need to do in the intro to keep your viewers watching. On the other hand, there are some points where they can definitely improve. I'll get to that in the don'ts section.

00:00

Nostalgic pictures

They are using nostalgic pictures all the time trough out this video. Really important factor to trigger this audience and to trigger a nostalgic feeling.

00:00

Slow pace

First off, I think you can improve a lot on the video editing side (I will go more in depth about that in the don'ts section) ,but the pace of video editing is great for this target audience. The audience is older and don't like video's that are fast pace.

Don'ts

00:00

Boring video editing

This entire video editing is made up of pictures with slides. Don't get me wrong: using pictures to tell a story is fantastic, so please keep doing so. However, you can highlight, zoom in, point arrows, add text, and add animations to those images to make them more interesting and entertaining to the viewer. So find an editor who can add some extra effects and use some real clips from that era to make the video a lot more entertaining to watch.

00:00

Boring voice over and script

The script is technically correct and provides the necessary information. But it's so boring to listen to that it sounds like he's reading a wikipedia article. These videos are about nostalgia and can trigger a lot of emotions for people who lived in that time. So hire a voice-over with more emotion and a scriptwriter who is a master in story telling.

01:10

No triggering announcement of the next case

This is just a typical top 10 video where the transition to the next case is quite boring. You can make these transitions way more interesting by implementing the same tricks as I explained in the Rap Data niche. Go to competition video 2 to see my explanation.

10 Car Innovations... That DID NOT Stand the Test of Time
1.3M views • 1 month ago

Do's

Click on timestamp

Don'ts

This rating is based on the analysis and research we have done.

1 star = Extremely bad
2 stars = Bad
3 stars = Good, but a lot of room for improvement
4 stars = Great with some room for improvement
5 stars = Excelent, there is almost no room for improvement

TITLE RATING

Title analysis

American Rewind

Used title 1

10 Old Home Features… That Have <span class="text-color-red">FADED</span> Into <span class="text-color-red">History</span>

This title is all right but I think by structuring it differently you will have a more trigger title.

What I would take out:

  • 10 - In my opinion, this number adds no value unless it is a shocking number, which it is not in this title, so I'd leave it out. Aside from that, by adding numbers like this, people know how many cases they can expect and can anticipate on that. That is the last thing you want to happen.
  • Old - People would already know by the word history and your thumbnail that's about "old" home features.

What I would add:

  • Trigger word - I'm missing a trigger word, such as SHOCKING, STUPID, CRUEL, and so on. This will make your title way more triggering
  • Year - This is something you should try. This channel does not do it, but other channels do, so adding the year your video is about can be triggering for this audience.

Then you can structure your titles in the same way over and over:

[TRIGGER WORD] [YEAR] [TOPIC] [SITUATION]

SHOCKING 1970s Home Features That VANISHED

American Rewind

Used title 2

10 <span class="text-color-red">Car Innovations</span>... That DID NOT Stand the Test of Time

I would structure this title differently just like I did in title 1. You can also tweak the structure I provided in title 1 to something like this:

[YEAR] [TOPIC] [TRIGGER WORD] [SITUATION]

1970s Car Innovations That SHOCKED The WORLD!


As you can see, I've now adjusted the situation a little bit, and added a trigger word and the title is way more triggering.

American Rewind

Used title 3

10 <span class="text-color-orange">Everyday Objects</span> Of The Past… That Have <span class="text-color-red">VANISHED</span>

Again, same here. I would use the title structure I provided in title 1 and 2. One other point to make, I would not use those 3 dots because they add absolutely nothing and the title becomes unnecessarily long.

So if you add the strategy from title 1 and 2, your title will be: 1970'S EVERYDAY OBJECT That Has VANISHED!

Curiousity
Urgency
Titles

Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:


Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)

Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)

American Rewind

Used trigger words

  • 1960's
  • 1970's
  • Childhood
  • Baby boomers
  • Grew Up
  • Old Home Features
  • The past
  • Remember
  • History
  • Obsolete

This rating is based on the analysis and research we have done.

1 star = Extremely bad
2 stars = Bad
3 stars = Good, but a lot of room for improvement
4 stars = Great with some room for improvement
5 stars = Excelent, there is almost no room for improvement

THUMBNAIL RATING

Thumbnail analysis

American Rewind

Used thumbnail 1

✅ Not too many focus points

Because there aren't too many focus points in this thumbnail, it's easy to follow. Two things to note about the focus points they use:

  • The logo in the upper left corner is also a focus point, which is a waste of your focus points in my opinion. If you want to show branding on your thumbnails, focus on colors and other recognizable elements (as they have). Aside from that, people already see their logo on their profile picture next to their title, so adding a logo to your thumbnail adds no value.
  • Their text is too long to read. People will scan their thumbnail in a split second, so don't use more than 2/3 words.

American Rewind

Used thumbnail 2

❌ Wrong focus point

Unlike the previous thumbnail, this one is a great example of what the thumbnail looks like when the attention shifts to something that shouldn't be the focus, which is now the woman's face. We want the thumbnail to emphasize the thing that should be the focus, and that is the car. To make the thumbnail more triggering for the viewer I would point an arrow towards the car and change the text to a few short trigger words.

American Rewind

Used thumbnail 3

❌ Too chaotic

By including a third face on the right side, this thumbnail becomes way too chaotic. I'd remove the face on the right because it adds no value to the thumbnail. Keep it simple, and use a maximum of three focus points.

American Rewind

Used thumbnail 4

American Rewind

Revenue analysis

Monthly views
2.7M
RPM prediction
$3-$6
Monthly income
$8.1K-$16.2K
Yearly income
$97K-$194K
Disclaimer:
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
LAST UPDATED ON 
Dec 18, 2023
STARTED AT
Sep 13, 2020
TOTAL VIEWS
79,519,409
VIDEO LENGTH
8-10 min
TOTAL VIDEOS
379 videos

Recollection Road

Topic analyses

The 1950s in Color - Life in America
2.1M views • 2 years ago
Celebrities of the 1950s in Kodachrome color - Life in America
20K views • 2 years ago
Obsolete Things That Take You Back To Your Childhood
74K views • 3 days ago
PIZZA HUT - The logo through the years
8.1K views • 1 year ago

Video rating

Video analyses

Do's

01:33

Real photo's

This is a good example of good quality photos, real photos of those good old days. It is important to show as many real photos as possible because it gives people a feeling that the images they see are real photos from that time.

Don'ts

00:00

Long intro

I would have cut the intro till 00:34 because everything before that is just fill up. It's not wrong, but getting to what people have clicked for faster will be better for you AVD.

00:27

Unnecessary distraction

For 7 seconds, the channel's logo is shown which adds absolutely no value to the video. People click on a video through the title/thumbnail because they are interested in it, not to stare at a logo for 7 seconds. Give the viewers at the beginning of the video what they clicked for, these first seconds at the beginning are the most important of the whole video so you don't want to waste people's time. If you still want to show this, do it at the end of the video but never at the beginning, or even better just not at all because it adds no value.

00:34

Boring video editing

Also on this channel, the entire video consists of slides with pictures. I understand that the target audience is a bit older so we shouldn't add too many effects in the video editing but a different transition here and there would already make the video much more fun to watch.

13 Things from the 1970s, Kids Today Will Never Understand!
1.4M views • 1 month ago

Do's

Don'ts

TITLE RATING

Title analyses

Recollection Road

Used Title 1

You might be <span class="text-color-orange">OLD</span>…If You <span class="text-color-orange">Remember</span> These! PART 5

I like this title, it's not the title style I would use but I can definitly understand that this title works. Mainly because of the sentence: ''You might be old if you...''  I would only leave out ''PART 5'' and the dots because that has no added value.

Recollection Road

Title 2

Life Before the <span class="text-color-orange">Internet</span>… You had to do WHAT!

Also not my style of title but I also understand why this could work for this audience. I think I would have changed it to: This Was Life BEFORE the Internet!

Recollection Road

Title 3

10 <span class="text-color-orange">Popular</span> Things From The <span class="text-color-red">'80s</span>… That We've <span class="text-color-orange">Abandoned</span>

This is a good example of the title strategy of competition channel 1. What they do well here is to name the year, the 80's. The only thing that adds no value to this title is the number before the word "popular things. Number 10.

If you leave that out and capitalize the trigger word the title comes out looking like this:
Popular Things From The '80s That We've ABANDONED!

Curiousity
Urgency
Titles

Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:


Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)

Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)

Recollection Road

Used trigger words

  • Childhood
  • Vintage Beer
  • 1960's
  • 1980's
  • Baby Boomer
  • 1970's
  • Remember
  • 1950's
  • Forgotten Gadgets
  • The past
  • Dissapeard
  • Obsolete
  • Growing Up
  • Housewife
  • Forgotten Memories
  • 1990's
  • Forgotten Objects
  • Nostalgia
  • Forgotten Grocery Stores
  • Iconic
  • Home Features
  • Rare photo's
  • 1800s
  • Gone Forever

THUMBNAIL RATING

Thumbnail analyses

Recollection Road

Used thumbnail 1

✅ Real footage

Aside from whether or not this is a good thumbnail, I like that they used real-looking images because it gives the target audience a nostalgic feeling. I would recommend you do the same, and I will show you how to do it in the "let's create your video" section.

Recollection Road

Used thumbnail 2

❌ Using a logo

I would never suggest using a logo in your thumbnail because it adds an unnecessary focus point. Your logo is already next to your title, so people will already notice it. And if you want to brand your thumbnails, work on colors, fonts, and other noticeable characteristics.

Recollection Road

Used thumbnail 3

❌ Too much focus points

this thumbnail is way too chaotic and all those arrows make you have no idea what to focus on. Use a maximum of three focus points and for this one I would use one arrow with a circle and a triggering text like this: SHOCKING FINDS!

Recollection Road

Used thumbnail 4

American Rewind

Revenue analyses

Monthly views
3.4M
RPM prediction
$3-$6
Monthly income
$10.2K-$20.4K
Yearly income
$122K-$244K
Disclaimer:
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research

Did you check the other competitor channel?

We just don’t want you to miss out on any valuable information.

Check it out
If you checked all of them, keep scrolling

Lets create

your video

Who is our target audience?

American males and womans between the age of 40 to 85 that are interrested in documentaries between 8-15 minutes about things that are nostalgic from the 1950s to the 1980s

YOUR VIDEO

Topic example

How can I find topics?

Competition

There are two ways you can find topics from your competition:

  • Channel scanning: Look at topics of your competition and see if you can approach it from an other angle. For example: A title from the competition is "10 Car Innovations... That DID NOT Stand the Test of Time" so what if you approach it from a different angle? You can make a video about BAD Car Innovations, GOOD Car Innovations, Most Disturbing Car Innovations, Most Shocking Car Innovations, Most Funny Car Innovations etc. This is just an example and I have no idea if these topics are good enough, but you see how many topics I can take out from just one title? Do this as a little practice for yourself on all the topics the competition has, it doesn't matter if they're good or bad, this is just a training to see if you can do the same.
  • Inside their videos: Watch a video from the competition. This one for example: 10 Things You Remember... If You GREW UP In The 1960s At 03:51, they mention GI Joe toys, and when I scanned the comments, I saw some people mention it as well. So that means people are enjoying it, and you can make a new video based on toys, or perhaps a whole video based solely on those GI Joe toys if there is enough information. Or just male toys, female toys, stupid toys, the best toys, the most shocking toys, and so on. See how many topics I can extract from just one thing in their video? Train yourself in this strategy as well.

Google, ChatGPT or TikTok

Search for articles and blogs about nostalgic things or ask ChatGPT to give 20 nostalgic things from the 60s for example or look for TikTok videos about nostaglic things. And then implement the same strategy I mentioned at Competition

Topic

I'm going to tweak one of the best performing topics from one of the competition channels. That video was the first on that channel and was posted one month ago, that shows that there is enough room for that topic to try out. I would recommend reading the comments to see what car innovations/features people liked and talked about a lot and include those in your video. Aside from that, you'll need to fill it with some other innovations/features and decide which ones you'll use for the thumbnail as well. So I found a video about a navigation from the 1970s that looked really interesting, so I would recommend using that for the thumbnail and start your video about that navigation

Articles/video references

YOUR VIDEO

Title example

Insane Car Features that VANISHED

Title format

I used the same title format that I created at the competition title analyses. [TRIGGER WORD] [TOPIC] [SITUATION]
I didn't include a time frame in this title because it depends on which car features you want to cover.

YOUR VIDEO

Thumbnail example

Picture for the thumbnail

As I mentioned when I found the topic, I had already considered what to do for the thumbnail.So I took a screenshot of that video and am going to edit it.

Use real pictures or screenshots

I would also recommend using real images or screenshots for your thumbnails because I believe that is what the competition thumbnails lack. You want to trigger a nostalgic feeling, and the best way to do so is to use real images or screenshots from real events that took place at the time.

YOUR VIDEO

End result

Insane Car Features that VANISHED
1.3M views · 2 days ago

What did I do?

  • To brighten everything up, I simply applied a brightness filter. Your thumbnails should be as bright as possible to stand out against YouTube's black background.
  • I cut out the object in his hands and used a brush to add some white behind it. This will draw more attention to the object.
  • I added a text and an arrow with a lot of background shadow. For this thumbnail. II chose to name the object rather than use a trigger word because it would otherwise be unrecognizable. If an object is easily identifiable, I would have used a trigger word instead.

Articles/video references

YOUR VIDEO

Creating the title

YOUR VIDEO

Thumbnail example

YOUR VIDEO

End result

Insane Car Features that VANISHED
1.3M views · 2 days ago

Articles/video references

YOUR VIDEO

Creating the title

YOUR VIDEO

Thumbnail example

YOUR VIDEO

End result

Insane Car Features that VANISHED
1.3M views · 2 days ago

Let’s talk

money

👀 Possible views

🤝 Cost per video

💰 RPM prediction

🏧 Income prediction

YouTubers
YouTubers
YouTubers
YouTubers

Important note

This is one of the older niches from Faceless Niches. And because of that, we cannot guarantee that all of the data in this niche is still relevant today. You can see in the competition analyses when we updated this niche last.

Before diving into any niche on Faceless Niches, we always suggest doing your own research as well. But because this is an older niche, it is even more important to do that.