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Street design explained
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Why this
niche?
I found a channel in this niche that started only a month ago, and it’s already pulling serious views, which that tells me there’s a hungry audience here. And it’s not just city designers or students, but you’ve also got Minecraft and Cities Skylines gamers sliding into the algorithm, plus people in the US annoyed with car-dependent cities, and casual viewers who just like the “explained in minutes” format. Best part? This niche is evergreen because urban design fails and city planning debates aren’t going anywhere, so your videos can keep stacking views long after you upload.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States.
- 2. United Kingdom
- 3. Canada
- 4. Europe
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
Urban Planner Explained
Topic analysis
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Video rating
Video analysis
Do's
00:00
This is great
'Stroads... Your daily commute is making you miserable, and it's not by accident.'
This is such a good intro because it gives the viewer exactly what they clicked for, and right away you get the feeling that the script or the narrator is someone with a real personal opinion because of the last sentence: “and it's not by accident.” The fact that these are the very first seconds of the video is probably a big factor in why this video has already reached more than 240k views. Really strong start!
00:05
Explained in minutes editing
I think the editing in this video works really well for the niche. The explained in minutes style with quick cuts, simple images and rough looking JPGs actually fits the topic of street design explained. It makes the video feel easy to follow, less polished in a good way, and more like someone walking you through an idea step by step.
00:20
Sharing own opinion
What I like about the script is that you can feel the creator’s own opinion in it. It is not just facts being read out, there are little lines that show what they think about the topic. That makes the video feel more personal and keeps the viewer engaged. This matters because when a video feels too neutral it can come across like a typical Wikipedia script, which makes viewers lose interest fast. By adding small personal comments, the script feels more human and less robotic. It also builds trust, because people feel like they are listening to someone who has thought about the topic and dares to take a stand about it. Definetly something I'd advise to add in your script as well.
Don'ts
00:01
Remove this part
I would say the corner icons with “Now” and “Next” do not really add anything to the video. They only make the screen look more chaotic and pull the viewer’s eyes away from the main point. At the start you already see the title, the car, and the text on screen. That is enough to get the message across. If they want to show a transition, a short triggering hook would work much better than those corner icons.
1:11
No triggering transition to the next case
In this video the move to the next case does not really use a trigger hook. They just slide into it without sparking curiosity. That is something I notice in many niches, not just here, but it is still an important detail. The reason is simple: a hook at a transition gives the viewer a reason to keep watching. Even a short line like “the next example is even more surprising” can keep people locked in. Without it, the pacing can feel a bit flat and viewers may drop off and that's exactly what you don't want. Don't give your audience time to think if they want to watch the next case as well, but give them actually a reason to watch it. As example:
Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Urban Planner Explained
Used trigger words
- Insanely
- Explained in 9 minutes
- Failed
- Megacity
- Well Designed
THUMBNAIL RATING
Thumbnail analysis
Urban Planner Explained
Used thumbnail 1
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Could be better
First off, it’s not a bad thumbnail, but it could definitely be stronger. The main thing is focus points because right now there are too many points competing for attention. If you cut it down to fewer circles, you can make them bigger, so viewers instantly get what it’s about in a split second. Another thing is the text. Using those dry labels like “MASTER PLANNING” or “LAND-USE PLANNING” doesn’t add anything, because the images already show that. It’s a missed opportunity. Instead, you should use strong trigger words. For example, if you’ve got an image of a giant parking lot, instead of writing “PARKING,” put “WASTED or FAILED.” That way, the viewer isn’t just identifying what they see, they’re asking why is it wasted? what got destroyed? That curiosity is what makes them click.
Urban Planner Explained
Used thumbnail 2
Urban Planner Explained
Used thumbnail 3
Urban Planner Explained
Used thumbnail 4
Urban Planner Explained
Revenue analysis
They started uploading 1 month aog and only uploaded 9 videos up till this point, so if you upload more, there will be way more revenue waiting for you.
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Topic analyses
Video rating
Video analyses
Do's
Don'ts
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Used trigger words
THUMBNAIL RATING
Thumbnail analyses
Used thumbnail 1
Used thumbnail 2
Used thumbnail 3
Used thumbnail 4
Urban Planner Explained
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
How to find topics?
Urban design affects everyone, but most people don’t realize how much. When your audiences see topics like “Every Urban Design That RUINS Your Life” or “Every Insanely Well Designed City”, it instantly makes them curious, because we are all living in one of those systems every single day. The audience here is pretty young. A lot of them actually come from games like Minecraft or Cities: Skylines, and that’s how they end up in this niche through the algorithm. They’re already into building stuff and playing around with city layouts in games, so seeing real-world urban planning pop up in their feed just clicks with them. That’s why the content works. So it's good to know that you’re basically talking to gamers who are curious about how this plays out in real life. But it’s not just gamers. You’ve also got students, casual YouTube watchers who like the “explained in minutes” format, and people who are just curious about why their city feels broken or why traffic is always a mess. It’s a mix of viewers, but what they have in common is curiosity. All they want is quick, easy breakdowns that make sense of the world around them. That’s why these videos pull such consistent views.
The winning topics fall into two clear patterns:
First, the negative side: failed megacity projects, bad street layouts, urban plans that create traffic or destroy communities. Words like ruins, failed, destroyed trigger strong emotion and FOMO, because people want to know, “Is this happening where I live?”
Second, the positive side: insanely well-designed cities, genius street patterns, the best urban concepts that actually work. Even though this niche mostly leans negative, the positive topics also still work because people are curious to see the “perfect examples as well. When you look at the most popular videos in this niche, you can clearly see a formula that repeats itself. Almost every title starts with “Every,” which immediately promises the viewer they’re about to see the full list. That word alone makes people curious because they don’t want to miss out on parts of the list. On top of that, they don’t waste time on tiny details like one single street or one city project. Instead, they go for things everyone can recognize: urban design, street patterns, or famous global cities. That’s why the audience feels pulled in, even if they don’t normally care about city planning.
But...what makes the difference is the angle. The negative titles work the strongest because they feel personal and emotional. “Every Urban Design That RUINS Your Life” makes people stop and think, “Wait, is this happening to me right now?” That fear and urgency can be a huger trigger for a click. The positive titles also work, but they need to trigger words to make them strong enough. “Every Insanely Well Designed Cities” wouldn’t perform the same if it just said “well-designed,” but with “insanely” it creates excitement and it's possible this makes people want to check if their own city made the list. Even the neutral ones like “Every Major Street Pattern” can do well, simply because the topic itself sparks curiosity and FOMO. Everyone lives in some kind of street pattern, and people want to know which one they belong to.
YouTube:
https://www.youtube.com/@BeaverGeography/videos
ChatGPT: With ChatGPT, you can easily come up with topics and even use it to build out a script, as long as you know how to make sure the script doesn’t sound AI-generated. The key is adding a human touch: opinions, little jokes, and some personality so it feels real and not robotic.
Topic:
When I looked at our competition channel, one video clearly stood out: Every Urban Design That RUINS Your Life Explained in 9 Minutes. The reason it worked so well is because “RUINS YOUR LIFE” is a very strong statement. It feels personal and makes people curious right away. Your viewers might think: how is this design ruining my life? and that question pushes them to click. The good thing about this title is that the structure can be used again and again. The formula is simple: Every [topic] That RUINS Your Life Explained in [X] Minutes. The word “ruins” is the trigger. It doesn’t just say something is bad, it says it’s directly hurting you, which is much stronger. This isn’t just theory, either. That video pulled more than 250K views in about four weeks. That shows us that the format is proven and can be repeated with different topics. Instead of moving away from it, the smarter play is to make new videos that use the same idea. You don’t need to change the formula, just apply it to more topics.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to create your thumbnail?
I took a competitor’s thumbnail, dropped it into ChatGPT, and asked it to come up with a variant using a max of 6 circles: 3 on top and 3 on the bottom.
Photoshop
After that, I went into Photoshop and made the colors more intense so the thumbnail really pops. The next step was adding the trigger words I talked about in the thumbnail analysis, because that’s what creates curiosity and makes people stop scrolling and that split second of curiosity is exactly what you need. So, if you follow all these steps, this is what your final thumbnail will look like:
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Urban planning and cities skyline minecraft
What I’ve noticed is that a lot of viewers are coming from the Minecraft and Cities: Skylines crowd, and that’s how they end up in the algorithm for urban planning videos. You can see this in the comment below that got over 1K likes because it’s a clear sign of where part of the audience is coming from, and definitely something to keep in mind.
Car Dependency in the US
A big part of the audience is interested in how cities are designed around cars. This comment with over 1K likes shows it clearly: people are frustrated with car dependent infrastructure. It’s a huge topic in the US, and the audience connects with it because they see the real problems in their daily lives.
AUDIENCE ANALYSIS
What does the audience not like?
AI
This audience really values a human touch. Many of them are young adults who already spend a lot of time online, and they can tell right away when something feels too AI-generated. They don’t enjoy flat AI voiceovers because it makes the content feel less real and less personal. What works better is a voiceover that adds personality like small opinions, little jokes, or even a casual “bro” here and there. That authenticity keeps them engaged and makes them feel like they’re listening to a real person instead of a robot.