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Streetcraft
Why this
niche?
In this niche, I have found a channel that has only been up for 4 months and is getting instant views with every video they post. Viewers enjoy learning about innovative urban design, solutions to dangerous situations on the road, and find it interesting to see how a brand-new design can cause major problems due to problems that have been overlooked. This competition channel shows us that there are still plenty of opportunities within this niche and that there is a large audience waiting for you. So if you are interested in urbanism, then this niche might be the one for you.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. Europe
- 3. United Kingdom
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
Streetcraft
Topic analysis
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Video rating
Video analysis
Do's
00:00
Imagine this
''If you designed a brand-new interchange and consistently saw drivers doing this, would you be happy with your design?''
Asking the viewer a question right at the beginning of your video can trigger them right from the start. Letting the viewer imagine something also helps them to get better into the story. Great start!
00:16
Nice video effects
I like this zoom effect because it highlights the dangerous bike lane. You can also hear that the music pauses for a moment at this point, and as a viewer you can only hear the sound of the cars driving by at high speed. Even though these are small details, I would definitely pay attention to this to make your video even better.
00:24
Good script
''But first, let's look at why this redesign happened in the first place.''
In the beginning of this video, they immediately show a dangerous situation which will grabs the viewer's attention. By adding a sentence to your script like "But first we have to" after introducing the problem, the viewer knows that in the end there will be a solution, so they don't feel tricked. So they get the value they clicked for right away, get triggered by the dangerous problem, and know that there will be a solution coming for them in this video. Very good script!
00:39
Simple animations
I have seen many comments where people mention that they like the animations that are shown in the video. By adding these simple animations, you ensure that the viewer can understand the story even better, so this is something I would definitely use as well if you want to start in this niche.
4:11
Trigger your audience
I like the fact that they want to trigger the target audience here, because that is also exactly what I needed at this moment when I was watching the video. At some point, the explanations get a little too long-winded, and that will only happen if you don't use enough hooks. So what they do here is good, but I think it could be even better by using more hooks in the script. More about this at don'ts.
4:39
Question and answer
''what can we do to improve this interchange, now that it's built?''
This is one of the things I've seen a lot pass by in the comments. This audience likes to see that when a problem is discussed, a solution is given. They appreciate seeing simple solutions that are easily achievable and do not cost too much money. So they start by presenting the problem, then explain how it works, and finally provide a solution. When you include some questions in your script, they want to find out the answers. As a result: they keep watching.
Don'ts
3:06
Use more hooks
In this video they trigger the target audience mainly by asking questions and then answering them, and there's nothing wrong with that, but I think we could trigger the audience even better if you'd use more hooks in your script like this:
• But if you thought this was it, you're wrong...
• But the next problem is nothing compared to *name issue*
Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Streetcraft
Used trigger words
- Traffic
- Suburbs
- Brand New Interchange
- Already Flawed
- Safer Streets
- Failing
- Problem
THUMBNAIL RATING
Thumbnail analysis
Streetcraft
Used thumbnail 1
✅ Triggering thumbnail, but...
I like this thumbnail, and the message they want to convey is clear. The text 'They Forget Something' will definitely raise a lot of questions to this audience. The only thing I would change to this thumbnail is the design, because with the red background placed behind the text, the red arrow no longer stands out as much.
I would add some dark shadow behind the arrow and make the color a brighter red. Besides that, I would also add a black shadow behind the text so you can read it better and stands out a lot more.
Streetcraft
Used thumbnail 2
❌ Too chaotic
I understand the idea of a before and after, but by adding a long text and photos that are very chaotic, you create to many focus points. I'd leave out the text with the red background and only use the text BEFORE and AFTER at the top. The problem with thumbnails that have too many focus points is that some people can't quickly understand or see what's happening, so they continue scrolling. For that reason, I recommend using no more than three focus points in your thumbnails. Keep it simple.
Streetcraft
Used thumbnail 3
❌ Don't do this
As I mentioned in thumbnail 2, people scan your thumbnail in split seconds, and if you choose to go for a long text and make it smaller, it just doesn't stand out enough. Besides that, it's better to use a maximum of 2 or 3 words on the thumbnail, so people know in a split second what your thumbnail is about. Make a statement, trigger your audience. Here are some examples I'd use for my thumbnail in this niche:
BIG/HUGE PROBLEM!
TRUE NIGHTMARE!
THEY FORGOT THIS
BIG/HUGE MISTAKE!
DON'T DRIVE HERE!
Streetcraft
Used thumbnail 4
Streetcraft
Revenue analysis
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Topic analyses
Video rating
Video analyses
Do's
Don'ts
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Used trigger words
THUMBNAIL RATING
Thumbnail analyses
Used thumbnail 1
Used thumbnail 2
Used thumbnail 3
Used thumbnail 4
Streetcraft
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
How do I find topics?
Because the competition in this niche is low, I have not been able to find many other channels within this niche. But the competition channel Streetcraft gives us the confirmation that the chances of success within this niche are definitely there. For that reason, I would analyze carefully what topics the competition channel Streetcraft is covering. Which video is the most popular? What is the topic about? To make this as easy as possible for you, I have linked the topics that the competition channel has discussed below. This way you can get a lot of inspiration and see which topics are doing well:
1. This brand-new interchange is already Flawed
2. We might be able to fix the suburbs
3. Traffic will never be fixed here
4. This is the key to safer streets
5. Suburbs are failing us (for now)
Google: Given that we noticed that traffic engineering really interests our target audience, you can simply type these keywords into Google and then select 'News' to get a lot of articles: Most dangerous roundabout, most dangerous designed intersection, bad designed interchange, roundabouts, worst bike lanes, most dangerous interchange in the US
• https://usa.streetsblog.org/2022/03/14/see-it-the-deadliest-intersections-in-the-united-states
• https://www.fanglawfirm.com/the-deadliest-intersections-in-the-united-states/
• https://momentummag.com/americas-worst-bike-lanes/
• https://time.com/6294785/traffic-deaths-road-safety-roundabouts/
• https://www.makeroadssafe.org/are-roundabouts-safer-than-intersections/
• https://www.mirror.co.uk/news/uk-news/uks-three-most-dangerous-confusing-32569382
• https://inshur.com/blog/what-are-the-worst-road-junctions-in-the-world/
ChatGPT: With ChatGPT you can also find some topic inspiration. I asked ChatGPT what the most dangerous interchanges were in the US, and then came across the following information:
- Interstate 95 (I-95) in Florida: This highway has several dangerous junctions, especially in Miami-Dade County, where many severe accidents occur.
- Interstate 4 (I-4) in Florida: The stretch between Tampa and Daytona Beach is often cited as one of the deadliest highways in America.
- I-285 and I-85 Interchange in Atlanta, Georgia: This busy interchange has a high number of accidents due to complex lane changes and heavy traffic.
- I-10 in Arizona: Especially the segment through Phoenix has a high number of fatal accidents.
- I-75 and I-696 Interchange in Michigan: This interchange near Detroit has a history of serious accidents.
- I-70 and I-71 Interchange in Columbus, Ohio: Known for its complicated lane patterns and frequent accidents.
Reddit/Quora: On Reddit or Quora, I simply typed in this question: what is the worst intersection ever built? Through these platforms, you can read the opinions of different people and see if a certain intersection or interchange is named more often:
• https://www.quora.com/search?q=worst%20road%20intersection
Topic:
I started searching on Google for an article about the most problematic junctions and ended up with the article linked below. Then I continued my search on YouTube and saw with this video https://www.youtube.com/watch?v=6OGvj7GZSIo with the title: ' See How an Insane 7-Circle Roundabout Actually Works.' But if you read the comments, you will see that the target audience are actually saying that they do not understand that a designer created this. For that reason, I think we can trigger the audience even better if we approach it differently. This comment with 1.1K likes shows us that people actually don't think that this roundabout works, and that's exactly what I needed to see at this moment.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to create your thumbnail?
I went searching on Google for a picture of the 'Magic Roundabout' and came across this picture:
Exposure, sharpen and texture
Because the image was a too dark, I lightened the image with Exposure in Photoshop using the Camera Raw Filter. Go to Filter - Camera Raw filter - Effects - Bring up to 150. I did the same thing to sharpen the image - Go to Filter - Camera Raw Filter - Effects - Detail - Sharpen - Bring up to 150.
Add some dark shadow
To make the text stand out even more, I added some darker shadow to the top of the image. I did this by the following steps: Go to Brush tool - Choose the color black at the bottom left - Make sure Opacity is at 100% and Flow is at 5%
Then I added the text ' TRUE NIGHTMARE' and colored the word NIGHTMARE red to make it stand out even more. If you followed all steps, then this will be your end result:
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Solutions for dangerous traffic situations
This audience enjoys watching videos about solving dangerous road situations. From difficult roundabouts, dangerous intersections, tricky highways to suburban driving challenges and dangerous bike lanes. Besides that, they really appreciate when not only the problem is named but also a solution, and that's something this competition channel does very well. I'll go into more details about this at the video analyses.
Simple animations
I've noticed many people in the comments mentioning that they enjoy stories explained through simple animations that clearly show what's happening. This allows them to better understand the story and also provides an extra focus point.
Reasonable solutions
This target group doesn't like expensive or unrealistic solutions. They prefer simple fixes for dangerous situations, like adding more traffic signs instead of redesigning a whole road which costs a lot of money. Safe roads are important to them, as well as safe paths for bicyclists and pedestrians.
AUDIENCE ANALYSIS
What does the audience not like?
Designers who have overlooked details
Designers who designed an intersection that ultimately failed is a big trigger for this audience. Ideas that have been implemented that cause dangerous situations is something that is difficult for this target group to understand, and is something they mention a lot in the comments.